Toffler: "When the individual is plunged into a fast and irregularly changing situation, or a novelty-loaded context ... his predictive accuracy plummets. He can no longer make the reasonably correct assessments on which rational behavior is dependent."
The article describes a situation where a number of decisions, individually small in size and time perspective, cumulatively result in an outcome which is not optimal or desired. It is a situation where a series of small, individually rational decisions can negatively change the context of subsequent choices, even to the point where desired alternatives are irreversibly destroyed.
Overchoice, also referred to as "choice overload",[1] is a term describing a problem facing consumers in the postindustrial society: too many choices. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.