Abstract
Tourism is undergoing significant change and facing new challenges—that
call for new perspectives. At least two dimensions of the change
can be identified: • new forms of tourism, characterized by the tendency
to depart from mass tourism; • the diffusion of information and communication
technologies, with a pervasive effect on the creation, production
and consumption of the tourist product. The limited success of most
attempts to exploit produced windows of opportunity indicates that
we are facing a pre-paradigmatic phase of transition. Innovative
attempts gain new strategic value when viewed from a perspective
that values experience as an important new attribute. Such a perspective
has significant consequences for the growth of destination strategies,
policies, and the integration of the information-society dimension.
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