Article,

Innovation strategies and technology for experience-based tourism

, and .
Tourism Management, 24 (1): 35-43 (2003/2)

Abstract

Tourism is undergoing significant change and facing new challenges—that call for new perspectives. At least two dimensions of the change can be identified: • new forms of tourism, characterized by the tendency to depart from mass tourism; • the diffusion of information and communication technologies, with a pervasive effect on the creation, production and consumption of the tourist product. The limited success of most attempts to exploit produced windows of opportunity indicates that we are facing a pre-paradigmatic phase of transition. Innovative attempts gain new strategic value when viewed from a perspective that values experience as an important new attribute. Such a perspective has significant consequences for the growth of destination strategies, policies, and the integration of the information-society dimension.

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