This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users' decision process using eyetracking and comparing implicit feedback against manual relevance judgments, we conclude that clicks are informative but biased. While this makes the interpretation of clicks as absolute relevance judgments difficult, we show that relative preferences derived from clicks are reasonably accurate on average.
Описание
Accurately interpreting clickthrough data as implicit feedback
%0 Conference Paper
%1 joachims05clickthrough
%A Joachims, Thorsten
%A Granka, Laura
%A Pan, Bing
%A Hembrooke, Helene
%A Gay, Geri
%B SIGIR '05: Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
%C New York, NY, USA
%D 2005
%I ACM Press
%K clickdata implicit-feedback list search
%P 154--161
%R http://doi.acm.org/10.1145/1076034.1076063
%T Accurately interpreting clickthrough data as implicit feedback
%U http://portal.acm.org/citation.cfm?id=1076063
%X This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users' decision process using eyetracking and comparing implicit feedback against manual relevance judgments, we conclude that clicks are informative but biased. While this makes the interpretation of clicks as absolute relevance judgments difficult, we show that relative preferences derived from clicks are reasonably accurate on average.
%@ 1-59593-034-5
@inproceedings{joachims05clickthrough,
abstract = {This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users' decision process using eyetracking and comparing implicit feedback against manual relevance judgments, we conclude that clicks are informative but biased. While this makes the interpretation of clicks as absolute relevance judgments difficult, we show that relative preferences derived from clicks are reasonably accurate on average.},
added-at = {2007-07-02T14:40:27.000+0200},
address = {New York, NY, USA},
author = {Joachims, Thorsten and Granka, Laura and Pan, Bing and Hembrooke, Helene and Gay, Geri},
biburl = {https://www.bibsonomy.org/bibtex/238c84b26177b6c8b22c6016bc22ab18c/beate},
booktitle = {SIGIR '05: Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval},
description = {Accurately interpreting clickthrough data as implicit feedback},
doi = {http://doi.acm.org/10.1145/1076034.1076063},
interhash = {050982b76855a6b1258ed0b40cb69018},
intrahash = {38c84b26177b6c8b22c6016bc22ab18c},
isbn = {1-59593-034-5},
keywords = {clickdata implicit-feedback list search},
location = {Salvador, Brazil},
pages = {154--161},
publisher = {ACM Press},
timestamp = {2008-12-09T16:32:51.000+0100},
title = {Accurately interpreting clickthrough data as implicit feedback},
url = {http://portal.acm.org/citation.cfm?id=1076063},
year = 2005
}