%0 Journal Article %1 Brown08hbr %A Brown, Tim %D 2008 %J Harvard Business Review %K 01841 paper business management product engineering design theory softskills %N 6 %P 84--92 %T Design Thinking %U https://hbr.org/2008/06/design-thinking %V 86 %X In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation's terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking---a method of meeting people's needs and desires in a technologically feasible and strategically viable way. In this article he offers several intriguing examples of the discipline at work.

@article{Brown08hbr, abstract = {In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation's terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking---a method of meeting people's needs and desires in a technologically feasible and strategically viable way. In this article he offers several intriguing examples of the discipline at work.}, added-at = {2016-10-15T11:31:30.000+0200}, author = {Brown, Tim}, biburl = {https://www.bibsonomy.org/bibtex/28c39a01a936b7d080afef8977637a54a/flint63}, file = {Electronic version:2008/Brown08hbr.pdf:PDF}, groups = {public}, interhash = {1fbd36edd03636b95958dbe90351c9c4}, intrahash = {8c39a01a936b7d080afef8977637a54a}, issn = {0017-8012}, journal = {Harvard Business Review}, keywords = {01841 paper business management product engineering design theory softskills}, month = {#jun#}, number = 6, pages = {84--92}, timestamp = {2018-04-16T12:21:20.000+0200}, title = {Design Thinking}, url = {https://hbr.org/2008/06/design-thinking}, username = {flint63}, volume = 86, year = 2008 }