Abstract
Studies the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. Processes of social change initiated by an entertainment-education media program; Parasocial interaction; Social learning; Collective efficacy; Paradoxical communication.; Studies the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. Processes of social change initiated by an entertainment-education media program; Parasocial interaction; Social learning; Collective efficacy; Paradoxical communication.
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