Abstract
Social media can enable and significantly increase the collaboration and
learning from customers in various ways, for instance by novel social ways
of providing and receiving feedback from new products and concepts. We
have created a model that can support managers and researchers to better
analyse and understand the possibilities of social media approaches especially
from the business-to-business (B2B) customer interface standpoint. We
used the model to analyse found various types of business-to-business related
social media approaches to create new understanding of the scarcely
researched field of social media in the customer learning and the customer
interface of B2B innovation.
Users
Please
log in to take part in the discussion (add own reviews or comments).