A pre-relational databases datamodel. "Preceeded" by the relational model since the flexibility of this makes it hard to work with. Now re-invented in RDF :)
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
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Wir sind im Jahr 2012 angekommen - deutsche Verkehrsunternehmen aber noch nicht. Weder die Unternehmen noch die Politik haben es verstanden, welche Innovationskraft tausende freiwillige Entwickler_innen haben, um völlig neue Verkehrsapps oder Mobilitätskonzepte zu entwickeln - für Menschen, die viel reisen oder täglich pendeln, denen wegen Rollstuhl oder Gehhilfe Barrieren in den Weg gelegt werden, oder einfach mehr erwarten, als nur eine langweilige Fahrplanauskunft. Deshalb nehmen wir das jetzt in die Hand und werden alle Fahrpläne veröffentlichen - als Start für neue Innovation ohne Erlaubnis.
Berlin wird leiser: aktiv gegen Verkehrslärm. - Die Senatsverwaltung für Stadtentwicklung und Umwelt Berlin will ihre Bürger an der Erarbeitung des Lärmaktionsplans beteiligen. Alle Bürgerinnen und Bürger können mitteilen, wo es ihnen in Berlin zu laut ist und welche Maßnahmen Abhilfe schaffen könnten. Auf dieser Basis erarbeitet die Stadt Maßnahmen, wie Berlin leiser werden kann.
Wir fordern deshalb die Einhaltung folgender Grundprinzipien:
die Funktion von Informationssystemen stärker zu dezentralisieren;
informationelle Selbstbestimmung und Partizipation zu unterstützen;
Transparenz für eine erhöhte Vertrauenswürdigkeit zu verbessern;
Informationsverzerrungen und -verschmutzung zu reduzieren;
von den Nutzern gesteuerte Informationsfilter zu ermöglichen;
gesellschaftliche und ökonomische Vielfalt zu fördern;
die Fähigkeit technischer Systeme zur Zusammenarbeit zu verbessern;
digitale Assistenten und Koordinationswerkzeuge zu erstellen;
kollektive Intelligenz zu unterstützen; und
die Mündigkeit der Bürger in der digitalen Welt zu fördern – eine "digitale Aufklärung".
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The files below contain XML (and only XML) for all the articles in the PMC open access subset. These files were created for users who need PMC XML for data mining and processing purposes, but do not need PDFs, images, or supplementary data.
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M. Atzmueller, A. Ernst, F. Krebs, C. Scholz, and G. Stumme. Postproceedings of the International Workshops MUSE & SenseML 2014, Nancy, France, and MSM 2014, Seoul, Korea, Springer Verlag, Heidelberg, Germany, (2016)
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M. Atzmueller, and J. Mueller. Proceedings of the International Workshop on Mining Ubiquitous and Social Environments (MUSE2013), Prague, Czech Republic, (2013)
M. Atzmueller, L. Thiele, G. Stumme, and S. Kauffeld. Proc. Annual Machine Learning Conference of the Benelux (Benelearn 2017), Eindhoven, The Netherlands, Eindhoven University of Technology, (2017)
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M. Banko, and E. Brill. ACL '01: Proceedings of the 39th Annual Meeting on Association for Computational Linguistics, page 26--33. Morristown, NJ, USA, Association for Computational Linguistics, (2001)
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B. Berendt, A. Hotho, and G. Stumme. Web Semantics: Science, Services and Agents on the World Wide Web, 8 (2-3):
95 - 96(2010)Bridging the Gap--Data Mining and Social Network Analysis for Integrating Semantic Web and Web 2.0; The Future of Knowledge Dissemination: The Elsevier Grand Challenge for the Life Sciences.
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T. Hanika, F. Schneider, and G. Stumme. Accepted for publication in: Tohoku Mathematical Journal, (2020)cite arxiv:1801.07985Comment: v2: completely rewritten 28 pages, 3 figures, 2 tables.
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