In the competitive world of television news, it’s a given that stations need to know as much as possible about their viewers. But a groundbreaking study suggests that ratings and telephone surveys provide a less than complete picture of the audience and its viewing habits. The Middletown Media Studies examined how people really use the media by comparing the results of telephone surveys to diaries and to direct observation of people both at home and away from home. Co-author Bob Papper of Ball State University says one conclusion is inescapable: “If you think you know about your audience by asking them on the phone, you know nothing.”
DrugLib.com is a comprehensive drug database organized by relevance to specific drugs. It provides a convenient, one-stop access to a wide range of information related to your drug of interest, including drug label & prescribing information
China Statistical Information Network www.stats.gov.cn In Chinese and English. Statistics of the government. Not the most up-to-date, but of good quality.
Medical dictionary, ICD-9 codes, pharmaceutical companies, medical abbreviations, hospitals and associations. Plus medical news and other searches for the medical, pharmaceutical or healthcare professional.
placing such an emphasis on technological potentials at the expense of their social conditions not only can be misleading but also can be detrimental to the development of new media, including the potential of today’s online news
WiseSearch offers the world's largest Chinese and English language database of published information from Greater China. Fortune 500 companies and local Chinese enterprises, communications and PR agencies, media companies and academic institutions all rel
November 20, 2006. The gabapentinoid anticonvulsant pregabalin (Lyrica®) may offer extended pain relief to fibromyalgia patients, according to new data presented at the 70th annual meeting of the American College of Rheumatology (ACR) in Washington, DC.
November 20, 2006. The gabapentinoid anticonvulsant pregabalin (Lyrica®) may offer extended pain relief to fibromyalgia patients, according to new data presented at the 70th annual meeting of the American College of Rheumatology (ACR) in Washington, DC.
One in 100 Americans are sociopathic. How do you spot the psychopath among your work colleagues? Professor Robert Hare, of the University of British Columbia, is a world expert on the "snakes in suits" who scale corporate ladders with consummate ease. He
One in 100 Americans are sociopathic. How do you spot the psychopath among your work colleagues? Professor Robert Hare, of the University of British Columbia, is a world expert on the "snakes in suits" who scale corporate ladders with consummate ease. He
"Our interests extend to the wondrous, the curious, the singular, the esoteric, the arcane, and the sometimes hazy frontier between the plausible and the implausible." a whacky collection
narrative+history+pictures+encyclopedia; "safe, fast and fun way to learn the real story behind historic events, famous people, heroic exploits, legends, disasters, movies, plus topics of current and general interest"