From the Abstract: In business-to-business settings, dyadic relationships between firms are of paramount interest, greater attention must
be directed to the embeddetd context within which dyadic business relationships take place
J. Cadiz, G. Venolia, G. Jancke, and A. Gupta. Proceedings of the 2002 ACM conference on Computer supported cooperative work - CSCW '02, page 314 -- 323. New York, New York, USA, ACM Press, (2002)