The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healt
What social marketing is not: - Viral marketing - Word of mouth marketing - Dating or matchmaking services - Public service announcements - Focus groups - Cause marketing (companies adopting a cause to improve their image and get more sales) What