Hyperlinking is the foundation of the web. As users add new content, and new sites, it is bound in to the structure of the web by other users discovering the content and linking to it. Much as synapses form in the brain, with associations becoming stronge
As a first step toward marketing yourself better, take some time soon to write out the DNA of your brand. What can others -- your customers, employer, and colleagues -- depend on you for? OK, so what makes you different? What is your attitude? Have you co