"Brawny's and Converse's online video efforts differ from most attempts because they don't rely on repurposed material or typical ad spot formats. The online video is a promotion in disguise; it entertains within the context of a brand, builds enthusiasm by providing access to exclusive material, and reinforces the relationship between consumer and company through interaction."
D. Hay. Dalton Publishing, (2009)Zum Zeitpunkt der Aufnahme noch nicht erschienen; ist wohl vor allem eine Tutorial-artige Einführung in diverse Tools..