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%0 Journal Article
%1 journals/zmp/RosslerB02
%A Rössler, Patrick
%A Bacher, Julia
%D 2002
%J Zeitschrift für Medienpsychologie
%K dblp
%N 3
%P 98-108
%T Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA.
%U http://dblp.uni-trier.de/db/journals/zmp/zmp14.html#RosslerB02
%V 14
@article{journals/zmp/RosslerB02,
added-at = {2016-01-27T00:00:00.000+0100},
author = {Rössler, Patrick and Bacher, Julia},
biburl = {https://www.bibsonomy.org/bibtex/2980a4dff42d43db15f49a412ba55888f/dblp},
ee = {http://dx.doi.org/10.1026/%2F1617-6383.14.3.98},
interhash = {95f9fa517e09d0495766ca165fb02367},
intrahash = {980a4dff42d43db15f49a412ba55888f},
journal = {Zeitschrift für Medienpsychologie},
keywords = {dblp},
number = 3,
pages = {98-108},
timestamp = {2016-01-28T11:35:30.000+0100},
title = {Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA.},
url = {http://dblp.uni-trier.de/db/journals/zmp/zmp14.html#RosslerB02},
volume = 14,
year = 2002
}
