%0 Book %1 GVK120415976 %A Kotler, Philip %A Andreasen, Alan R. %C Englewood Cliffs u.a. %D 1991 %I Prentice-Hall %K Marketing Nonprofit %T Strategic marketing for nonprofit organizations %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+120415976&sourceid=fbw_bibsonomy %7 4. ed %@ 0138519323

@book{GVK120415976, added-at = {2009-08-21T09:59:23.000+0200}, address = {Englewood Cliffs [u.a.]}, author = {Kotler, {Philip} and Andreasen, {Alan R.}}, biburl = {https://www.bibsonomy.org/bibtex/256603be1172027bba40a6826d9aa9ae5/fbw_hannover}, edition = {4. ed}, interhash = {f4f261a6e59c1a6862bbe6e1a89f100c}, intrahash = {56603be1172027bba40a6826d9aa9ae5}, isbn = {0138519323}, keywords = {Marketing Nonprofit}, pagetotal = {XI, 644}, ppn_gvk = {120415976}, publisher = {Prentice-Hall}, timestamp = {2009-08-21T10:00:21.000+0200}, title = {Strategic marketing for nonprofit organizations}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+120415976&sourceid=fbw_bibsonomy}, year = 1991 }