%0 Generic %1 KlScWaS10 %A Klaus, Martin %A Schwerdtfeger, Jörg %A Wagner, Ralf %B Australia & New Zealand Marketing Academy 2010 Conference %C Australia & New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand) %D 2010 %K 2010 contributed_talk speech %T Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application

@conference{KlScWaS10, added-at = {2011-03-08T16:18:47.000+0100}, address = {Australia \& New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand)}, author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/2c308e151cc6bc2db5bb2df88a9763d21/rwagner}, booktitle = {Australia \& New Zealand Marketing Academy 2010 Conference}, interhash = {62dd9d8bbc077329dd297f8716da1934}, intrahash = {c308e151cc6bc2db5bb2df88a9763d21}, keywords = {2010 contributed_talk speech}, timestamp = {2013-04-17T15:33:32.000+0200}, title = {{T}argeting {K}ey {I}nfluentials for {D}irect {M}arketing {A}ctivities in {S}ocial {N}etworks: {M}ethodical {P}rogress and an {A}pplication}, year = 2010 }