%0 Journal Article %1 mostafa_comparison_2006 %A Mostafa, Mohamed M. %D 2006 %J Journal of Marketing for Higher Education %K EDUCATION EDUCATION, EDUCATIONAL EGYPT Egypt Higher PRIVATE Quality SERVQUAL \& analysis colleges education evaluation higher importance-performance of quality service universities – %N 2 %P 83--104 %R 10.1300/J050v16n02_04 %T A comparison of SERVQUAL and I-P analysis: Measuring and improving service quality in Egyptian private universities %V 16 %X The overall purpose of this research is to further our understanding of how students perceive service quality in Egypt's private universities. The paper also tests the SERVQUAL dimensions in higher education within an Arab, non-Western context. A sample of 508, students from four private universities in Egypt participated in the study. Student questionnaires based on the Arabic version of SERVQUAL instrument were distributed during classes and collected from participants immediately upon completion. Importance-performance (I-P) analysis distributed the SERVQUAL's 22 items among the grid's four quadrants. The results highlighted a three-factor solution with 79 per cent of variance explained. This result does not support the 5 components original SERVQUAL. The results of I-P analysis revealed that 9 attributes are located in quadrant I (concentrate here), 2 in quadrant II (keep up the good work), 8 in quadrant III (lower priority), and 3 attributes in quadrant IV (possible overkill). This study has provided some insights into the factors associated with service quality in higher education within an Arab, non-Western context. The more is known of how students perceive service quality in higher education, the more quickly and efficiently quality can been enhanced, thereby allowing universities to capitalize on opportunities that will emerge as private education markets open in Egypt. ABSTRACT FROM AUTHOR Copyright of Journal of Marketing for Higher Education is the property of Haworth Press, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)

@article{mostafa_comparison_2006, abstract = {The overall purpose of this research is to further our understanding of how students perceive service quality in Egypt's private universities. The paper also tests the SERVQUAL dimensions in higher education within an Arab, non-Western context. A sample of 508, students from four private universities in Egypt participated in the study. Student questionnaires based on the Arabic version of SERVQUAL instrument were distributed during classes and collected from participants immediately upon completion. Importance-performance (I-P) analysis distributed the SERVQUAL's 22 items among the grid's four quadrants. The results highlighted a three-factor solution with 79 per cent of variance explained. This result does not support the 5 components original SERVQUAL. The results of I-P analysis revealed that 9 attributes are located in quadrant I (concentrate here), 2 in quadrant II (keep up the good work), 8 in quadrant III (lower priority), and 3 attributes in quadrant IV (possible overkill). This study has provided some insights into the factors associated with service quality in higher education within an Arab, non-Western context. The more is known of how students perceive service quality in higher education, the more quickly and efficiently quality can been enhanced, thereby allowing universities to capitalize on opportunities that will emerge as private education markets open in Egypt. ABSTRACT FROM AUTHOR Copyright of Journal of Marketing for Higher Education is the property of Haworth Press, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)}, added-at = {2018-06-19T15:18:45.000+0200}, author = {Mostafa, Mohamed M.}, biburl = {https://www.bibsonomy.org/bibtex/2dee6099b5aaab2ec710b8808ba06d78f/prophe}, doi = {10.1300/J050v16n02_04}, interhash = {4b1cc4aab19e75d200e0887d4f1844ae}, intrahash = {dee6099b5aaab2ec710b8808ba06d78f}, journal = {Journal of Marketing for Higher Education}, keywords = {EDUCATION EDUCATION, EDUCATIONAL EGYPT Egypt Higher PRIVATE Quality SERVQUAL \& analysis colleges education evaluation higher importance-performance of quality service universities –}, number = 2, pages = {83--104}, shorttitle = {A comparison of {SERVQUAL} and {I}-{P} analysis: {Measuring} and improving service quality in {Egyptian} private universities}, timestamp = {2018-06-19T15:18:45.000+0200}, title = {A comparison of {SERVQUAL} and {I}-{P} analysis: {Measuring} and improving service quality in {Egyptian} private universities}, volume = 16, year = 2006 }