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Disambiguation of "Hsu, Tsuen-Ho"

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An analytical model for building brand equity in hospitality firms.

, , and . Ann. Oper. Res., 195 (1): 355-378 (2012)

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Eric Hsu

Yüanfang Hsü

Oscar Hsu

Eugene Hsu

Jing Hsu

 

Other publications of authors with the same name

An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management., , and . Marketing Intelligent Systems Using Soft Computing, volume 258 of Studies in Fuzziness and Soft Computing, Springer, (2010)Application of fuzzy measures in the product appearance value assessment., , and . Appl. Soft Comput., 11 (2): 1867-1875 (2011)Using netnography for the study of role-playing in female online games: Interpretation of situational context model., , and . Internet Res., 27 (4): 905-923 (2017)Capturing customer judgments of product category., , and . Inf. Sci., (2014)A hybrid ANP evaluation model for electronic service quality., , and . Appl. Soft Comput., 12 (1): 72-81 (2012)The fuzzy clustering on market segment., , and . FUZZ-IEEE, page 621-626. IEEE, (2000)Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms., , and . Inf. Sci., 179 (1-2): 41-52 (2009)A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations., , and . Symmetry, 13 (7): 1151 (2021)A Fuzzy Preference Relations to Service Innovation Project Selection., and . JCIS, Atlantis Press, (2006)A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice., and . FUZZ-IEEE, page 845-850. IEEE, (2006)