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An analytical model for building brand equity in hospitality firms.

, , and . Ann. Oper. Res., 195 (1): 355-378 (2012)

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A Note on Trade-offs-free Management., and . Modelling, Identification and Control, page 483-488. IASTED/ACTA Press, (2003)The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective., , and . Online Inf. Rev., 36 (2): 241-260 (2012)An analytical model for building brand equity in hospitality firms., , and . Ann. Oper. Res., 195 (1): 355-378 (2012)A hybrid ANP evaluation model for electronic service quality., , and . Appl. Soft Comput., 12 (1): 72-81 (2012)