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Disambiguation of "Kaplan, Andreas M."

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Social Media Metrics — A Framework and Guidelines for Managing Social Media

, , , , and . Journal of Interactive Marketing, 27 (4): 281 - 298 (2013)Social Media and Marketing.
DOI: 10.1016/j.intmar.2013.09.007

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Andreas Kaplan

Andreas Michael Kaplan

Klaus Kaplan

Reinhard Kaplan

Renate Kaplan

 

Other publications of authors with the same name

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance, and . Business Horizons, 54 (3): 253-263 (2011)Social Media, Definition and History.. Encyclopedia of Social Network Analysis and Mining, (2014)Social Media Metrics — A Framework and Guidelines for Managing Social Media, , , , and . Journal of Interactive Marketing, 27 (4): 281 - 298 (2013)Social Media and Marketing.The early bird catches the news: Nine things you should know about micro-blogging, and . Business Horizons, 54 (2): 105--113 (2011)Factors influencing the adoption of mass customization. Cuvillier, Göttingen, 1. Aufl. edition, (2006)Social Media, Definition, and History.. Encyclopedia of Social Network Analysis and Mining. 2nd Ed., Springer, (2018)Social media: back to the roots and back to the future., and . J. Syst. Inf. Technol., 14 (2): 101-104 (2012)