Pay What You Want in der Praxis: Der Einfluss der Reziprozität auf die Zahlungsbereitschaft der Konsumenten in der Freizeitpark- und Naturerholungsbranche
S. Müller, L. Rottmann, and D. Witte. Proceedings of the 10. Tagung der Fachgruppe Arbeits-, Organisations- und Wirtschaftspsychologie (AOW) der Deutschen Gesellschaft für Psychologie (DGPs) in Dresden, page 354. (13. - 15. September 2017)
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