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Overcoming mass confusion: Collaborative customer co-design in online communities

, , , and . Journal of Computer-Mediated Communication, (2005)

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Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung, and . Gabler, First edition, (Jan 20, 2009)Communities for Co-Design: Customer Collaboration as an Enabler for Mass Customization, , , and . Proc. Annual Meeting of the Academy of Management 2005, Honolulu, Hawaii, (August 2005)Professional Development Workshop "Exploring openness of innovation: A methodological discourse", , and . Academy of Management Conference. Chicago., (2009)Interaktive Wertschöpfung. Open Innovation, Induvidualisierung und neue Formen der Arbeitsteilung, and . Gabler, Cambridge, (2006)Managing High Variety – How to Overcome the Mass Confusion Phenomenon of Customer Co-Design, , , and . Proc. 3rd Annual Conf. of the European Academy of Management (EURAM2003), Milan, Italy, (April 2003)Interaktive Wertschöpfung – Produktion nach Open-Source-Prinzipien, , and . Open Source Jahrbuch 2007: Zwischen freier Software und Gesellschaftsmodell, 2007, Lehmanns Media, Berlin, (2007)Interaktive Wertschöpfung, and . Gabler-Lehrbuch Gabler, Wiesbaden, 1. Aufl. edition, (2006)Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities, , , and . Micro Marketing - Concepts and Cases, Icfai University Press, Hyderabad, India, (2008)Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung, and . Gabler, Wiesbaden, 2., vollständig überarbeitete und erweiterte Auflage edition, (2009)Value Creation by Toolkits for User Innovation and Design. The Case of the Watch Market., and . Journal of Product Innovation Management, 21 (6): 401-415 (2004)