: In this article, the author discusses how she applied autoethnography in a study
of the design of hypermedia educational resources and shows how she addressed
problematic issues related to autoethnographic legitimacy and representation. The study
covered a 6-year period during which the practitioner’s perspective on the internal and
external factors influencing the creation of three hypermedia CD-ROMs contributed to
an emerging theory of design. The author highlights the interrelationship between
perception and reality as vital to qualitative approaches and encourages researchers to
investigate their reality more fully by practicing the art of autoethnography
In this paper I briefly describe autoethnography as a
practice which enables the researcher to act both as
researcher and participant constructing an understanding of
a social context and culture that focuses as much on what is
felt, heard, and experienced, as on what is seen