Say you're watching TV and an ad for Chevy's Silverado pickup catches your eye. Come this fall, viewers using Google's new interactive television technology will be able to type the object of their desire into an onscreen search box and launch a YouTube GOOG video or surf over to Chevy's (FIATY) website. Advertisers foresee a new medium to get their message to consumers. "Google is going to revolutionize the way we use media," says Shattuck Groome, president of New York ad agency Gotham Direct Interactive, which buys TV ads for brands that include M&M's candy and Zappos.com (AMZN). "It's the future of advertising."
In May, Google announced a new Internet TV product called Google TV. As we noted at the time, the most interesting aspect of the announcement was the developer ecosystem that Google is introducing to television. Google TV will not just allow you to view television programs and online video content, it'll also give you access to Internet TV applications built using Google's mobile operating system Android. Google is positioning itself as an Internet TV platform, despite not offering a hardware component like Apple TV and Microsoft Mediaroom. Instead, Google has partnered with electronics giant Sony on the hardware side. Google TV launches in the fall inside a new line of Sony TVs, so let's look at what we can expect to see.
Satellite television and the expanding power of the Internet are not only changing the way news is delivered, but also the perception of what news is and the way journalists do their jobs. These changes are having a profound impact on the news business while at the same time providing societies with more information that can help strengthen freedom, democracy and human rights. VOA's Bill Rodgers has more in this report.
FG Science TV macht Wissenschaft sichtbar: Drei Monate lang berichten Forscher Woche für Woche über ihre Projekte in dreiminütigen Kurzfilmen. Quer durch alle Wissenschaftsgebiete entstehen so zehn filmische Forschungstagebücher.
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