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publications

(21)   

• Communicating with local publics: a case study of Coca-Cola’s Chinese web site
  Y. Tian International Journal11(1):13--22(2006)
  to public_relations MBA globalization localization case_study marketing internet PR medgov by acf on May 4, 2008, 4:10 AM
  BibTeX 
• Merchants of Morality
  C. Bob Foreign Policy(2002)
  to leadership globalization tibet minorities china media social NGO human_rights marketing by acf on Apr 1, 2008, 5:38 AM
  BibTeX 
• Erfolgskontrolle im Eventmarketing
  C. Zanger and J. Drengner planung&analyse26(6):32-37(1999)
  to marketing by acf on Mar 30, 2008, 9:59 AM
  BibTeX 
• The relationship between corporate identity structures and communication structures
  F. Koerver and B. Ruler Journal of Communication Management7(3):197--208(2003)
  to corporate_communication marketing_communication marketing corporate_identity by acf on Mar 29, 2008, 11:46 AM
  BibTeX 
• Value-adding communication: Innovation in employee communication and internal marketing
  K. Thomson and L. Hecker Journal of Communication Management5(1):48--58(2000)
  to corporate_communication HRM marketing MBA internal_communication by acf on Mar 29, 2008, 11:39 AM
  BibTeX 
• The fundamentals of standardizing global marketing strategy
  N.K. Viswanathan and P.R. Dickson International Marketing Review24(1):46--63(2007)
  to internationalization marketing_strategy marketing MBA modelling marketing_communication by acf on Mar 29, 2008, 11:06 AM
  URL | BibTeX 
• Integrated marketing communication: from tactics to strategy
  O. Holm International Journal11(1):23--33(2006)
  to IMS MBA marketing_communication marketing strategy by acf on Mar 29, 2008, 9:41 AM
  BibTeX 
• Communicating with local publics: a case study of Coca-Cola’s Chinese web site
  Y. Tian International Journal11(1):13--22(2006)
  to marketing PR localization globalization medgov MBA case_study internet public_relations by acf on Mar 28, 2008, 10:06 AM
  BibTeX 
• Corporate Reputations in China: How Do Consumers Feel About Companies?
  C.J. Fombrun and M. Pan Corporate Reputation Review9(3):165--170(2006)
  to medgov marketing brands PR consumer MBA reputation by acf on Mar 28, 2008, 10:02 AM
  URL | BibTeX 
• Unternehmensf?hrung und ?ffentlichkeitsarbeit: Grundlegung einer Theorie
  Ansgar Zerfass VS Verlag, ISBN 353132845X edition, (2004)
  to leadership Marktkommunikation Organisationsverfassung Kommunikationsmanagement Betriebswirtschaftslehre Unternehmensethik Stakeholder PR Kommunikationswissenschaft public_relations oeffentlichkeitsarbeit Unternehmenskommunikation Marketing Bezugsgruppen AG Integrierte_Kommunikation Managementprozess mediaeconomics Kommunikationspolitik Unternehmensfuehrung by acf and 1 other person on Mar 25, 2008, 6:53 AM
  BibTeX 
• Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und PR-Manager fuer die Zukunft erwarten.
  L. Rolke FAZ-Institut fuer Management, Markt- und Mediainformation, (2003)
  to Marketing Relations PR Unternehmenskommunikation public by acf and 5 other people on Mar 25, 2008, 6:53 AM
  BibTeX 
• Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und PR-Manager fuer die Zukunft erwarten.
  L. Rolke FAZ-Institut fuer Management, Markt- und Mediainformation, (2003)
  to public_relations PR Marketing Unternehmenskommunikation by acf and 5 other people on Mar 25, 2008, 6:53 AM
  BibTeX 
• Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC
  Ann Veeck and Gregory Veeck World Development28(3):457-471(2000)
  to Asia consumption_markets MBA consumer PRC segmentation IMS Service_Marketing Marketing by acf and 2 other people on Mar 25, 2008, 6:53 AM
  URL | BibTeX 
• How important is marketing in China today to Sino-foreign joint ventures?
  Hong Liu and Kelvin Pak European Management Journal17(5):546-554October 19991999.
  to IMS Service_Marketing Marketing MBA by acf and 2 other people on Mar 25, 2008, 6:53 AM
  URL | BibTeX 
• Wages, firm profitability and labor market segmentation in urban China
  China Economic Review16(3):205-228(2005)
  to Marketing Wages;_Profit-sharing;_Labor_market_segmentation;_Efficiency_wages;_China IMS Service_Marketing MBA by acf and 2 other people on Mar 25, 2008, 6:53 AM
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• Skill differentials, return to schooling, and market segmentation in a transition economy: the case of Mainland China
  Xiaojun Fleisher Journal of Development Economics(2004)
  to Marketing hinese_economyTransition_economiesProductivityMarket_segmentation Service_Marketing MBA IMS by acf and 2 other people on Mar 25, 2008, 6:53 AM
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• Marketing to China's consumers
  The McKinsey Quarterly, special issue(2004)
  to Service_Marketing Marketing IMS MBA by acf and 2 other people on Mar 25, 2008, 6:53 AM
  BibTeX 
• Entrepreneurship in Economic Theory
  William J. Baumol The American Economic Review58(2):64--71may1968.
  to entrepreneurship marketing theory economics by acf and 4 other people on Mar 25, 2008, 6:53 AM
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• International Entrepreneurship: The Intersection of Two Research Paths
  Patricia Phillips McDougall and Benjamin M. Oviatt The Academy of Management Journal43(5):902--906oct2000.
  to int_entrepreneurship research marketing entrepreneurship international by acf and 3 other people on Mar 25, 2008, 6:53 AM
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• Public Marketing: Marketing-management fuer den oeffentlichen Sektor
  S. Hohn Gabler Verlag, (2006)
  to MBA marketing Hochschulmarketing;_change_management by acf and 2 other people on Mar 25, 2008, 6:53 AM
  BibTeX