Looks at contemporary American culture through austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption)
An ad agency dubbed the period before bed "protecting yourself for the future;" people in self-preservation mode, locking windows & doors, applying wrinkle cream, selecting clothes (armor) for the next day...a perfect time to find customers at their most