...where we perceive quite naturally that they are made up of breaths from our flatulence, from meat which we make the candles and ashes, from bone with which we make false ivory and false universes.
“All of our values are simulated,” he told The New York Times in 2005. “What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom.”
Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal. Baudr
Baudrillard concluded that in the postmodern media-laden condition, we experience something called "the death of the real": we live our lives in the realm of hyperreality...