user- Query log data for ad targeting A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data i...Query log data for ad targeting A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting. Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features. Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear. By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
- - Dias, G. & Alves, E. (2005). Language-Independent Informative Topic Segmentation. In Proceedings of the 9th International Symposium on Social Communicati...- Dias, G. & Alves, E. (2005). Language-Independent Informative Topic Segmentation. In Proceedings of the 9th International Symposium on Social Communication. Santiago de Cuba, Cuba, January 24-28. pp. 588-592. ISBN: 9597174057. [pdf]
- WWW '07: Proceedings of the 16th international conference on World Wide Web, page 757--766. New York, NY, USA, ACM, (2007)
- Proceedings of the 1st Workshop on Explorative Analytics of Information Networks EIN2009, Bled, Slovenia, (September 2009)
- WISE, volume 5175 of Lecture Notes in Computer Science, page 151-162. Springer, (2008)
- KDD '07: Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining, page 76--85. New York, NY, USA, ACM, (2007)
- WWW '06: Proceedings of the 15th international conference on World Wide Web, page 543--552. New York, NY, USA, ACM Press, (2006)
- IEEE Transactions on Knowledge and Data Engineering (1999)
- CoRR (1997)
- 18th International World Wide Web Conference, page 641--641. (April 2009)
- Proceedings of the 37th annual meeting of the Association for Computational Linguistics on Computational Linguistics, page 25--32. Morristown, NJ, USA, Association for Computational Linguistics, (1999)
- Institute for Communicating and Collaborative Systems School of Informatics University of Edinburgh, (2003)
- (2008)
- Journal of the American Society for Information Science 42(5):378-383 (1991)
- Computer Networks and ISDN Systems 29(8-13):1157--1166 (September 1997)
- 10th International Conference on Extending Database Technology EDBT 2006, volume 3896 of Lecture Notes in Computer Science, page 59-76. Munich, Germany, March 26-31, Springer, (2006)
