botlab.io is a research foundation focused on researching ad fraud, user rights violations and other malicious practices in the advertising technology supply-chain. It is the only internet user focused public advocacy group started by ex adtech industry insiders.
researching... "consumption practices that constitute consumer culture in both developed and developing economies, and the role of advertising in the development of brands"
C. Bauer, N. Kryvinska, and C. Strauss. Conference on Information and Communication Technologies in Organizations and Society (ICTO 2015), volume 15 of Lecture Notes in Information Systems and Organisations (LNISO), chapter 19, Springer, (2016)