There are many good reasons of using Android without Google Play Services (the Google's proprietary part of Android operating system), mostly to protect its privacy. Google Play Services contain background processes used by Google not only to provide services (e.g., push notifications, acc
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The Wall Street Journal's What They Know series documents the new, cutting-edge uses of Internet-tracking technology, including on popular websites for children and teenagers.
M. Oltrogge, Y. Acar, S. Dechand, M. Smith, and S. Fahl. 24th USENIX Security Symposium (USENIX Security 15), page 239-254. Washington, D.C., USENIX Association, (August 2015)