Learning and performance powered by data and analytics: a practical case study Trish Uhl, Senior Consultant, Data Science and Advanced Analytics, Owl’s Ledge LLC
organic search and search rankings, search infrastructure at Google,
search advertising, ad networks, geotargeting, click fraud, cookies
and other user profiling techniques, privacy issues, strategy &
competitive advantage
A. Stocker, und K. Tochtermann. 1st International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, 1 (18):
297-309(2011)