There are many reasons to let geeks work the way they want to work. Today they work in every industry. They are the knowledge base, blood and sweat equity of many businesses. They work harder than most. They work longer than most. Their job isn’t a sepa
Chris Anderson's blog about the shift away from mass marketing toward niche marketing, and the implications of this (and other effects of the IT revolution that make Long Tail possible) for the future of society.