"Last night I heard that Wesson oil doesn't soak through food. Well, that's true. It's not dishonest; but the thing I'm talking about is not just a matter of not being dishonest; it's a matter of scientific integrity, which is another level."
M. Sanderson. Proceedings of the 17th annual international ACM SIGIR conference on Research and development in information retrieval, стр. 142--151. New York, NY, USA, Springer-Verlag New York, Inc., (1994)