We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming. This particular tool helps teams develop deep, shared understanding and empathy for other people. People use it to help them improve customer experience, to navigate organizational politics, to design better work environments, and a host of other things.
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75-83(January 2009)Lorenz, Kristina Schmitt, Joachim P Schmitteckert, Eva M Lohse, Martin
J Research Support, Non-U.S. Gov't United States Nature medicine
Nat Med. 2009 Jan;15(1):75-83. Epub 2008 Dec 7..