Chris Anderson's blog about the shift away from mass marketing toward niche marketing, and the implications of this (and other effects of the IT revolution that make Long Tail possible) for the future of society.
C. Bauer, и C. Strauss. GRES-IT Workshop Proceedings. Working Papers on Information Systems, Information Business and Operations, 02/2016, стр. 19-20. Vienna, Austria, WU Wien, Department für Informationsverarbeitung und Prozessmanagement, WU Vienna University of Economics and Business, (сентября 2016)