Very interesting article, seems to be an extract of the author's book on rapid sw development from 1996 (sic). Many points (especially #4 e.g.) look quite familiar to me.
E. Zangerle, C. Bauer, and A. Said. Proceedings of the Fifteenth ACM Conference on Recommender Systems, page 794-795. New York, NY, USA, ACM, (September 2021)