People read differently on the web. They scan text looking to pick out information rather than read your article word-for-word. Here are some simple guidelines for making your content scannable
This document is written for readers who want a first impression of the capabilities of OWL. It provides an introduction to OWL by informally describing the features of each of the sublanguages of OWL.
L. Granka, T. Joachims, и G. Gay. Proceedings of the 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, стр. 478--479. New York, NY, USA, ACM, (2004)