“infrastructural platforms.” "Instead of thinking about platform companies as the next generation of newspapers, radio stations, or TV channels, we should see them as entirely new entities that shapeshift constantly. Sometimes they are like cities, newsrooms, post offices, libraries, or utilities — but they are but they are always like advertising firms. Do not forget this: They earn the vast majority of their revenue through advertising. They are primarily driven by advertising priorities....5 ways to see platform power... Flawed as they are (and they often are), we have courts, we have parliaments, we have elections, we have civil societies — we have traditions of democratic legitimacy. And let’s not forget: Platforms need us — our content, out labor, our attention, our money. They are ours to control — if we can figure out how to do it.