Google’s net profit margin last year was 29 percent. Amazon’s was 1.8 percent. Should it pay attention to ventures like Mahalo, the new humanly-edited search engine? Should we, as searchers, pay attention? Why?
Mahalo Greenhouse is where talented part-time Guides (PTGs) help Mahalo create the best search results on the internet for terms Mahalo has yet to cover. PTGs are paid $10 to $15 for each search result approved and added to Mahalo.
When human-powered search engine Mahalo launched in alpha earlier this month, comparisons to Google Search were inevitable. In reality, Mahalo is to Google like pie is to brussels sprouts. They're both food, but pie is much more fun to eat.