Google’s net profit margin last year was 29 percent. Amazon’s was 1.8 percent. Should it pay attention to ventures like Mahalo, the new humanly-edited search engine? Should we, as searchers, pay attention? Why?
When human-powered search engine Mahalo launched in alpha earlier this month, comparisons to Google Search were inevitable. In reality, Mahalo is to Google like pie is to brussels sprouts. They're both food, but pie is much more fun to eat.