"Microsoft has developed a social media analytics tool that's designed, among other things, to improve a marketing organization's ability to adjust to social media phenomena on the fly."
Christoph Bauer reflektiert darüber, was Dialog im Social Web ist. Propädeutisch gut, um dialogische von anderer Kommunikation zu unterscheiden. Auf die Unterschiede zwischen dem Web und anderen Schauplätzen der Kommunikation geht Bauer nicht ein.
"I am an assistant professor of Communication at St. Edward's University in Austin, Texas. I teach a variety of public relations classes and have experience teaching public speaking, small group communication, communication technology, advertising, mass media writing, and web design courses."
'While I hear “gurus” preaching about openness and transparency, our advice to clients leans more toward the importance of authenticity. Sure there is value in some amount of transparency, but it is hard to properly define and must have limits (companies *are* allowed to work on secret projects, and we must preserve this ability). Whereas preaching authenticity simply has no bounds and is easily definable.'
D. Hay. Dalton Publishing, (2009)Zum Zeitpunkt der Aufnahme noch nicht erschienen; ist wohl vor allem eine Tutorial-artige Einführung in diverse Tools..