Gründliche Präsentation über Social Media für Non Profits. Viele Tools, viele Fakten "the bog picture". Rollenbeschreibung des Community-Builders: entrepreneur, conversation facilitator, social marketer, futurist, metrics
"Brawny's and Converse's online video efforts differ from most attempts because they don't rely on repurposed material or typical ad spot formats. The online video is a promotion in disguise; it entertains within the context of a brand, builds enthusiasm by providing access to exclusive material, and reinforces the relationship between consumer and company through interaction."
"A Twingly Channel acts as a social filter on top of feeds and realtime search, allowing you to set up a social memetracker for any topic or event." Man braucht noch einen Beta-Account.
D. Hay. Dalton Publishing, (2009)Zum Zeitpunkt der Aufnahme noch nicht erschienen; ist wohl vor allem eine Tutorial-artige Einführung in diverse Tools..