With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
H. Müller, J. Gove, и J. Webb. Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services, стр. 1--10. New York, NY, USA, ACM, (2012)
K. Church, A. Cousin, и N. Oliver. Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services, стр. 393--402. New York, NY, USA, ACM, (2012)
P. Kelley, M. Benisch, L. Cranor, и N. Sadeh. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, стр. 2449--2452. New York, NY, USA, ACM, (2011)
M. Kamvar, M. Kellar, R. Patel, и Y. Xu. Proceedings of the 18th international conference on World wide web, стр. 801--810. New York, NY, USA, ACM, (2009)
K. Church, и N. Oliver. Proceedings of the 13th International Conference on Human Computer Interaction with Mobile Devices and Services, стр. 67--76. New York, NY, USA, ACM, (2011)
K. Church, B. Smyth, K. Bradley, и P. Cotter. Proceedings of the 10th international conference on Human computer interaction with mobile devices and services, стр. 13--22. New York, NY, USA, ACM, (2008)
J. Li, S. Huffman, и A. Tokuda. Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval, стр. 43--50. New York, NY, USA, ACM, (2009)
A. Amin, S. Townsend, J. Ossenbruggen, и L. Hardman. Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part I, стр. 736--749. Berlin, Heidelberg, Springer-Verlag, (2009)