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Vollstochastische Kaufverhaltensmodelle. Quantitative Methoden der Unternehmungsplanung Hain, Königstein/Ts., (1985)Advances in Econometrics, и . Volume 16, глава Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach, стр. 165--189. JAI, (2002)Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit., , и . IEEE Trans. Engineering Management, (2024)The impact of corporate sustainability performance on advertising efficiency., , и . OR Spectr., 46 (1): 175-209 (марта 2024)Vorwort der Herausgeber., и . OR Spectrum, 22 (1): 1-4 (2000)Marketingforschung, и . mi, Verl. Moderne Industrie, Landsberg/Lech, (1999)Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)., и . Mark. Sci., 41 (3): 657 (2022)Empirische Marktmodellierung, , и . Physica-Verl., Würzburg u.a., (1981)The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour., и . Data Analysis and Decision Support, Springer, (2005)Zur Modellierung und Diagnose struktureller Zusammenhänge in Oligopolsituationen: Seemingly Unrelated Regressions und Zeitreihenanalyse der Residuen., , и . Z. Oper. Research, 23 (2): B45-B56 (1979)