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    Relentless dedicatoin to higher high quality elements, overall performance and industrial style creates a unique established for much better leisure gamers. · http://bit.ly/10G2Wi8
    Relentless dedicatoin to higher high quality elements, overall performance and industrial style creates a unique established for much better leisure gamers. · http://bit.ly/10G2Wi8
    3 days and 16 hours ago
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    Magnificent gentle and truly heat our overcoats are produced from the best grade of cashmere and good wool. These overcoats provide unsurpassed warmness and softness. The duration on this type will come to just beneath the knees and is generously reduce. The other characteristics of this coat consist of- Produced from thirty Cashmere 70 Good Wool. Gentle excess weight however extremely heat four buttons In seam facet pockets This coat does not have a facet or again vent a hundred Polyester Satin Lining Accessible in US measurements from two via 14 Generously reduce Real Measurements of this Overcoat Size2 468101214 Length37 384041424344 Shoulder15 fifteen.5161616.51717.five Corresponding Gown Size2468101214 Style: Cashmere Boutique Instock:В YesВ Final Up to date: eighteen/09/2012 Sale Cost: USD 199.00 · http://bit.ly/10G2qAC
    Magnificent gentle and truly heat our overcoats are produced from the best grade of cashmere and good wool. These overcoats provide unsurpassed warmness and softness. The duration on this type will come to just beneath the knees and is generously reduce. The other characteristics of this coat consist of- Produced from thirty Cashmere 70 Good Wool. Gentle excess weight however extremely heat four buttons In seam facet pockets This coat does not have a facet or again vent a hundred Polyester Satin Lining Accessible in US measurements from two via 14 Generously reduce Real Measurements of this Overcoat Size2 468101214 Length37 384041424344 Shoulder15 fifteen.5161616.51717.five Corresponding Gown Size2468101214 Style: Cashmere Boutique Instock:В YesВ Final Up to date: eighteen/09/2012 Sale Cost: USD 199.00 · http://bit.ly/10G2qAC
    3 days and 16 hours ago
    1
    (0)
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    This gaming Computer excels in supplying exceptional electronic enjoyment thanks to its potent third era Intel Center i7-3770 three.40GHz processor. · http://bit.ly/10G1PiB
    This gaming Computer excels in supplying exceptional electronic enjoyment thanks to its potent third era Intel Center i7-3770 three.40GHz processor. · http://bit.ly/10G1PiB
    3 days and 16 hours ago
    1
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    Cooking area &amp Bathtub Fixtures The cooking area and the bogs in a home should mirror the personality and the people dwelling within it as much as the row of family pictures on a favorite shelf. But, the cooking area and the bogs also have to be functional and fit the needs of particular families. If the desire cooking area or bathroom you envision isn't yet a reality, then it's time to think about remodeling these important rooms. Personal style plays a large part in cooking area and bathroom updating, and Amazon.com's Cooking area &amp Bathtub Fixtures Store has the fixtures that match your requirements and your style. From cooking area sinks, cooking area sink faucets, cooking area sink accessories, and h2o dispensers to bathroom sinks, bathroom sink faucets, bidets, bidet seats, handheld showers, showerheads, tubs, and bogs, browse here and discover those products that are both necessities and crucial to overall design aesthetics. Thinking even more about design, you'll find items broken out by complete, including cooking area and bathtub products in oil-rubbed bronze, polished chrome, satin, nickel, biscuit, and black. But you can't install correctly if only thinking about outward design. Don't forget that there's again end work to be done as well. Getting the right faucet mounts, food disposers, hardware, replacement filters, replacement parts and valves, under-sink filters, h2o filtration, h2o heaters, h2o pumps, and essential rough plumbing such as drain cleaning equipment, pipes, pipe fittings, faucet parts, toilet parts, and h2o heater parts ensures that the new cooking area or bathroom doesn't end up a mess. When working on areas this crucial, don't bet on unknown brands. Reliable names such as American Standard, Culligan, Danco, Danze, Delta, InSinkErator, Kohler, Kraus, Moen, Peerless, Pfister, and Watts become trusted assistants as your undertaking unfolds. You'll also find a wide range of deals and special offers on cooking area and bathtub fixtures in the Value Heart. Before long, your cooking area and bogs will be areas you'll be proud to show off to any guests, instead of being areas usually prevented. · http://bit.ly/10G1k7X
    Cooking area &amp Bathtub Fixtures The cooking area and the bogs in a home should mirror the personality and the people dwelling within it as much as the row of family pictures on a favorite shelf. But, the cooking area and the bogs also have to be functional and fit the needs of particular families. If the desire cooking area or bathroom you envision isn't yet a reality, then it's time to think about remodeling these important rooms. Personal style plays a large part in cooking area and bathroom updating, and Amazon.com's Cooking area &amp Bathtub Fixtures Store has the fixtures that match your requirements and your style. From cooking area sinks, cooking area sink faucets, cooking area sink accessories, and h2o dispensers to bathroom sinks, bathroom sink faucets, bidets, bidet seats, handheld showers, showerheads, tubs, and bogs, browse here and discover those products that are both necessities and crucial to overall design aesthetics. Thinking even more about design, you'll find items broken out by complete, including cooking area and bathtub products in oil-rubbed bronze, polished chrome, satin, nickel, biscuit, and black. But you can't install correctly if only thinking about outward design. Don't forget that there's again end work to be done as well. Getting the right faucet mounts, food disposers, hardware, replacement filters, replacement parts and valves, under-sink filters, h2o filtration, h2o heaters, h2o pumps, and essential rough plumbing such as drain cleaning equipment, pipes, pipe fittings, faucet parts, toilet parts, and h2o heater parts ensures that the new cooking area or bathroom doesn't end up a mess. When working on areas this crucial, don't bet on unknown brands. Reliable names such as American Standard, Culligan, Danco, Danze, Delta, InSinkErator, Kohler, Kraus, Moen, Peerless, Pfister, and Watts become trusted assistants as your undertaking unfolds. You'll also find a wide range of deals and special offers on cooking area and bathtub fixtures in the Value Heart. Before long, your cooking area and bogs will be areas you'll be proud to show off to any guests, instead of being areas usually prevented. · http://bit.ly/10G1k7X
    3 days and 16 hours ago
    1
    (0)
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    Gelatin, soft drinks, juices, salad dressings, mayo all contain water first. And remember, a lot of these foods typically contain plenty of added sugar and fat that can wreak havoc on your taste buds — and waist line. · http://www.rd.com/recommends/health-shocker-why-water-is-making-you-fat/
    Gelatin, soft drinks, juices, salad dressings, mayo all contain water first. And remember, a lot of these foods typically contain plenty of added sugar and fat that can wreak havoc on your taste buds — and waist line. · http://www.rd.com/recommends/health-shocker-why-water-is-making-you-fat/
    4 days ago
    3
    (0)
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    Search Engine Marketing (SEM), or in simple terms, web marketing, can be very confusing for business owners so my intention with this article is to simplify it and give you an overview of what it’s all about. In essence, SEM is the art of driving traffic to your site, converting prospects into paying customers and measuring the results so you know what’s working and what’s not. In order to do that for your business, you have to know where you currently stand in terms of your own search engine marketing. <h2>Search Engine Marketing: Where Do You Rank on Google?</h2> The best way to start is to find out how you rank on Google. It’s worth taking a moment to find this out because if you can’t find yourself on Google, chances are your prospects can’t either. If you don’t know how to go about finding yourself on Google, your best bet is to ask “Well, what words would the average person type into Google if they wanted to find my business? (These words are called keywords.) This is where it gets interesting because in order to do this, you need to crawl inside your prospect’s head and start thinking like they do. This is easier said than done because people will search for your service using words that would never have occurred to you. <h3>Search Engine Marketing: How Do You Know What Your Keywords Are?</h3> To work out what those keywords are you first need to put yourself in the shoes of your customer. What words would they use? What phrases would they use? Let’s make some assumptions to demonstrate the principle. Let’s assume: <ol> <li>you’re a lawyer specializing in workers compensation law</li> <li>that the person seeking your services lives in Melbourne and has never had to contact a lawyer before.</li> </ol> So here’s what that person might type in to Google to find you: <ul> <li>“Lawyer, Melbourne”</li> <li>“Solicitor, Melbourne”</li> <li>“Workers Compensation“</li> <li>“Workers Comp Lawyer”</li> <li>“Workers Compensation Lawyer, Melbourne”</li> </ul> Keywords don’t just refer to ‘words’ but to ‘phrases’ as well eg “Lawyers in Melbourne” is a phrase that would be used, not just “Lawyers.” Now, all those search terms (or keywords) will bring up different search results so it’s worth trying out a few different combinations to see if it makes any difference to where you rank. Depending on your ranking, you’ll either be pleasantly surprised, mildly pleased or drastically worried. Whatever the result, take comfort in the fact that at least you now know where you rank on Google. <h3><a href="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-techniques.png"><img class="alignleft size-full wp-image-3405" alt="search engine marketing techniques" src="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-techniques.png" width="300" height="265" /></a>Search Engine Marketing: Where Do Your Competitors Rank?</h3> This exercise begs the question: if you’re not on page one of Google, who is? This is the perfect opportunity to work out where your competitors rank. Take note of who the high rankers are and take a virtual stroll through their website and see what they’re up to. Here’s a few things they are probably doing well: They probably: <ul> <li>Use the right keywords on their website</li> <li>Get lots of relevant sites to link to theirs</li> <li>Use the right keywords in those links</li> <li>Have lots of content on their site and add more regularly</li> </ul> <h3>Search Engine Marketing: 7 Steps to A Successful Keyword Analysis</h3> Keyword Analysis is the first thing you should do when embarking on a Search Engine Marketing campaign. The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a ‘keyword analysis.’ Here’s a few tips to get you going. <h6>Step 1: Choose a product or service that you’d like to promote</h6> For example, using the lawyer case study, you might choose your Workers Compensation service as a starting point. Then, when you’ve refined your SEM techniques, you can promote another service you offer like Medical Negligence or Family Law. <h6>Step 2: Create a “master list” of all potential keywords</h6> Make a master list of all the words and phrases that people would use to find your service. Use your instincts and imagination to do this. To get you going, start with your own site. Print off every page and then highlight all the words that relate to your service. <h6>Step 3: Look at what your competitors are doing</h6> Look at your competitors’ sites, especially the ones that rank well. Print off all their pages and highlight all the words that relate to your service. <h6>Step 4: Look at the View/Source coding</h6> Look at the “View/Source” coding of your competitors’ sites. This is a clever tool that legally allows you to see all the keywords that your competitor has nominated as being important to them. It’s easy to access: Just click on View/Source on any website and it will take you to a page of coding. Yes, it looks confusing but don’t panic - just look for the line saying “Keywords”. Next to it will be a selection of keywords that the website owner considers to be the keywords they think prospects will use to search for them on Google. If their site ranks well, it’s a good indication of what keywords you should be using. Yes, this is legal to do and yes, you can access the code for every website on the planet using View/Source. <h6>Step 5: Write your AdWords Advertisements</h6> Write a series of AdWords advertisements (8-10 different advertisements is a good number to aim for) using a selection of these keywords to promote your product. Run the campaign for a few weeks to see which of the advertisements give you the best result. <h6>Step 6: Check your success using Google Analytics</h6> Using Google’s free measurement and tracking tool, Google Analytics, you’ll be able to quickly discover what your top performing keywords are. Once you know what your top performing AdWords advertisements are, keep running those advertisements and ditch the rest because you don’t want to be wasting money paying for AdWords advertisements that aren’t working. Running an AdWords campaign is easy to set up but can be costly to run. I’ve had many clients tell me that they’ve started a campaign but stopped it because they didn’t know if it was working or not. If you don’t know how to write an AdWords campaign or you don’t know how to measure whether it’s working or not, don’t do it. It’s too easy to waste a lot of money and not get the result you want. Your best option is to do a short course in how to write AdWords or at least do some research on how to use it effectively before you start spending money. <h6>Step 7: Rewrite your web copy and coding to include your keywords</h6> Re-write your website copy, especially your Home Page and key landing pages, making sure that it’s liberally sprinkled with those top performing keywords. Never sacrifice readability or engagement for loading up your page with keywords. Some clients think if they repeat the key word often enough it’ll help their Google ranking. It won’t. It’s what you say, not how many times you say it. Ideally, by the time you’ve implemented all these steps, you’ll have started to drive more traffic to your site (via AdWords) and then converted the prospects to paying customers (via skilful web copywriting). And you’ll know whether or not any of this is working (via Google Analytics). There are many other things you can do to improve your Google ranking but try these techniques as a starting point. Search Engine Marketing is the future of marketing and like it or not, it’s here’s to stay so it’s worth getting familiar with how it works and how it can help you. · http://bit.ly/16qnxjn
    Search Engine Marketing (SEM), or in simple terms, web marketing, can be very confusing for business owners so my intention with this article is to simplify it and give you an overview of what it’s all about. In essence, SEM is the art of driving traffic to your site, converting prospects into paying customers and measuring the results so you know what’s working and what’s not. In order to do that for your business, you have to know where you currently stand in terms of your own search engine marketing. <h2>Search Engine Marketing: Where Do You Rank on Google?</h2> The best way to start is to find out how you rank on Google. It’s worth taking a moment to find this out because if you can’t find yourself on Google, chances are your prospects can’t either. If you don’t know how to go about finding yourself on Google, your best bet is to ask “Well, what words would the average person type into Google if they wanted to find my business? (These words are called keywords.) This is where it gets interesting because in order to do this, you need to crawl inside your prospect’s head and start thinking like they do. This is easier said than done because people will search for your service using words that would never have occurred to you. <h3>Search Engine Marketing: How Do You Know What Your Keywords Are?</h3> To work out what those keywords are you first need to put yourself in the shoes of your customer. What words would they use? What phrases would they use? Let’s make some assumptions to demonstrate the principle. Let’s assume: <ol> <li>you’re a lawyer specializing in workers compensation law</li> <li>that the person seeking your services lives in Melbourne and has never had to contact a lawyer before.</li> </ol> So here’s what that person might type in to Google to find you: <ul> <li>“Lawyer, Melbourne”</li> <li>“Solicitor, Melbourne”</li> <li>“Workers Compensation“</li> <li>“Workers Comp Lawyer”</li> <li>“Workers Compensation Lawyer, Melbourne”</li> </ul> Keywords don’t just refer to ‘words’ but to ‘phrases’ as well eg “Lawyers in Melbourne” is a phrase that would be used, not just “Lawyers.” Now, all those search terms (or keywords) will bring up different search results so it’s worth trying out a few different combinations to see if it makes any difference to where you rank. Depending on your ranking, you’ll either be pleasantly surprised, mildly pleased or drastically worried. Whatever the result, take comfort in the fact that at least you now know where you rank on Google. <h3><a href="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-techniques.png"><img class="alignleft size-full wp-image-3405" alt="search engine marketing techniques" src="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-techniques.png" width="300" height="265" /></a>Search Engine Marketing: Where Do Your Competitors Rank?</h3> This exercise begs the question: if you’re not on page one of Google, who is? This is the perfect opportunity to work out where your competitors rank. Take note of who the high rankers are and take a virtual stroll through their website and see what they’re up to. Here’s a few things they are probably doing well: They probably: <ul> <li>Use the right keywords on their website</li> <li>Get lots of relevant sites to link to theirs</li> <li>Use the right keywords in those links</li> <li>Have lots of content on their site and add more regularly</li> </ul> <h3>Search Engine Marketing: 7 Steps to A Successful Keyword Analysis</h3> Keyword Analysis is the first thing you should do when embarking on a Search Engine Marketing campaign. The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a ‘keyword analysis.’ Here’s a few tips to get you going. <h6>Step 1: Choose a product or service that you’d like to promote</h6> For example, using the lawyer case study, you might choose your Workers Compensation service as a starting point. Then, when you’ve refined your SEM techniques, you can promote another service you offer like Medical Negligence or Family Law. <h6>Step 2: Create a “master list” of all potential keywords</h6> Make a master list of all the words and phrases that people would use to find your service. Use your instincts and imagination to do this. To get you going, start with your own site. Print off every page and then highlight all the words that relate to your service. <h6>Step 3: Look at what your competitors are doing</h6> Look at your competitors’ sites, especially the ones that rank well. Print off all their pages and highlight all the words that relate to your service. <h6>Step 4: Look at the View/Source coding</h6> Look at the “View/Source” coding of your competitors’ sites. This is a clever tool that legally allows you to see all the keywords that your competitor has nominated as being important to them. It’s easy to access: Just click on View/Source on any website and it will take you to a page of coding. Yes, it looks confusing but don’t panic - just look for the line saying “Keywords”. Next to it will be a selection of keywords that the website owner considers to be the keywords they think prospects will use to search for them on Google. If their site ranks well, it’s a good indication of what keywords you should be using. Yes, this is legal to do and yes, you can access the code for every website on the planet using View/Source. <h6>Step 5: Write your AdWords Advertisements</h6> Write a series of AdWords advertisements (8-10 different advertisements is a good number to aim for) using a selection of these keywords to promote your product. Run the campaign for a few weeks to see which of the advertisements give you the best result. <h6>Step 6: Check your success using Google Analytics</h6> Using Google’s free measurement and tracking tool, Google Analytics, you’ll be able to quickly discover what your top performing keywords are. Once you know what your top performing AdWords advertisements are, keep running those advertisements and ditch the rest because you don’t want to be wasting money paying for AdWords advertisements that aren’t working. Running an AdWords campaign is easy to set up but can be costly to run. I’ve had many clients tell me that they’ve started a campaign but stopped it because they didn’t know if it was working or not. If you don’t know how to write an AdWords campaign or you don’t know how to measure whether it’s working or not, don’t do it. It’s too easy to waste a lot of money and not get the result you want. Your best option is to do a short course in how to write AdWords or at least do some research on how to use it effectively before you start spending money. <h6>Step 7: Rewrite your web copy and coding to include your keywords</h6> Re-write your website copy, especially your Home Page and key landing pages, making sure that it’s liberally sprinkled with those top performing keywords. Never sacrifice readability or engagement for loading up your page with keywords. Some clients think if they repeat the key word often enough it’ll help their Google ranking. It won’t. It’s what you say, not how many times you say it. Ideally, by the time you’ve implemented all these steps, you’ll have started to drive more traffic to your site (via AdWords) and then converted the prospects to paying customers (via skilful web copywriting). And you’ll know whether or not any of this is working (via Google Analytics). There are many other things you can do to improve your Google ranking but try these techniques as a starting point. Search Engine Marketing is the future of marketing and like it or not, it’s here’s to stay so it’s worth getting familiar with how it works and how it can help you. · http://bit.ly/16qnxjn
    5 days ago
    2
    (0)
  • preview
    It is important to understand two things when embarking on your own <strong>Search Engine Marketing</strong> (SEM) campaign. First, the search engines are all about making money and will gladly help you spend your marketing budget in a way which benefits them the most and not necessarily look after your best interest. Secondly, the search engines are about offering relevant search results as without relevancy they would have no users. While most search engines have taken on a public position similar to "church and state" in separating their PPC business lines with their organic search group, one can simple read their annual reports to gain insight as to which side of the house their income in being derived from. Pay-Per-Click (PPC) is nothing more than an online advertising/marketing campaign. One in which you pay the search engine for every click which materializes by the searcher. Understanding how the PPC bidding process works is a key factor to your online success. Not only will every keyword or keyword phrase be priced differently, but the competitive landscape also influences the price of keyword clicks as well as your desired page position. Let's take a look at some of the do's and don'ts of <em>search engine marketing</em>. <h2><a href="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing.jpg"><img class="alignright size-medium wp-image-3397" alt="search engine marketing" src="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-300x239.jpg" width="300" height="239" /></a>Search Engine Marketing: Best Practices</h2> Research which keywords to use for your <a href="http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/">search engine marketing</a> campaign – Besides documenting the obvious keywords first which make sense for your property, go ahead and visit your competitors' websites. On the home page of your competitor's website, click on "view" in your browser's tool bar and scroll down to "View Source". This will open up a new browser window on your screen which will show you the website computer code for your competitor's home page. Next, look for a line of code near the top of the screen which is titled "keywords". That line of text will show you which keywords your competitor is marketing themselves on via their organic search optimization efforts. Researching your competitor's keywords will help you to fine tune your own list of keywords for your PPC program. Another good resource is to use Google Keyword Tool, which is found at https://adwords.google.com. This tool will help you find hundreds of relevant keywords for your PPC campaign. These keywords even include misspellings of popular keywords. Looking over your website server logs will also provide you with some insight as to which keywords your visitors are using to find your website. Bid to be in the top 3 search positions – The search engines have found more ways to spend your online marketing budget by syndicating their top listings to their network of third party search engines. So if you want your listing to appear on other search engines, it's best to be positioned in the top 3 listings…which will cost you more on a pay per click basis of course. Bidding to be in the top 3 positions must be done in a very targeted manner to gain the most value. Again, stay away from highly generic terms but instead target long-tail keyword phrases. <h3>Search Engine Marketing: Practices to Avoid</h3> Don't pay the most per click just because you want to see your brand in the number one position all the time – As mentioned previously PPC is mostly a bidding game, with the top rankings going to the highest bidder. So while it may make sense for you to bid top dollar for your company's name on Google, it doesn't make any sense to bid as aggressively for generic terms. Doing so will certainly cause you to exhaust your PPC marketing budget in no time with irrelevant click throughs, which the search engines will happily send your way. Don't send users to your homepage  – If you're paying for <span style="text-decoration: underline;">search engine marketing</span> make a relevant landing page on your website which provides content relevant to the search term. This extra step will go a long way towards increasing your online conversions from click to customer. · http://bit.ly/12EuEic
    It is important to understand two things when embarking on your own <strong>Search Engine Marketing</strong> (SEM) campaign. First, the search engines are all about making money and will gladly help you spend your marketing budget in a way which benefits them the most and not necessarily look after your best interest. Secondly, the search engines are about offering relevant search results as without relevancy they would have no users. While most search engines have taken on a public position similar to "church and state" in separating their PPC business lines with their organic search group, one can simple read their annual reports to gain insight as to which side of the house their income in being derived from. Pay-Per-Click (PPC) is nothing more than an online advertising/marketing campaign. One in which you pay the search engine for every click which materializes by the searcher. Understanding how the PPC bidding process works is a key factor to your online success. Not only will every keyword or keyword phrase be priced differently, but the competitive landscape also influences the price of keyword clicks as well as your desired page position. Let's take a look at some of the do's and don'ts of <em>search engine marketing</em>. <h2><a href="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing.jpg"><img class="alignright size-medium wp-image-3397" alt="search engine marketing" src="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-300x239.jpg" width="300" height="239" /></a>Search Engine Marketing: Best Practices</h2> Research which keywords to use for your <a href="http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/">search engine marketing</a> campaign – Besides documenting the obvious keywords first which make sense for your property, go ahead and visit your competitors' websites. On the home page of your competitor's website, click on "view" in your browser's tool bar and scroll down to "View Source". This will open up a new browser window on your screen which will show you the website computer code for your competitor's home page. Next, look for a line of code near the top of the screen which is titled "keywords". That line of text will show you which keywords your competitor is marketing themselves on via their organic search optimization efforts. Researching your competitor's keywords will help you to fine tune your own list of keywords for your PPC program. Another good resource is to use Google Keyword Tool, which is found at https://adwords.google.com. This tool will help you find hundreds of relevant keywords for your PPC campaign. These keywords even include misspellings of popular keywords. Looking over your website server logs will also provide you with some insight as to which keywords your visitors are using to find your website. Bid to be in the top 3 search positions – The search engines have found more ways to spend your online marketing budget by syndicating their top listings to their network of third party search engines. So if you want your listing to appear on other search engines, it's best to be positioned in the top 3 listings…which will cost you more on a pay per click basis of course. Bidding to be in the top 3 positions must be done in a very targeted manner to gain the most value. Again, stay away from highly generic terms but instead target long-tail keyword phrases. <h3>Search Engine Marketing: Practices to Avoid</h3> Don't pay the most per click just because you want to see your brand in the number one position all the time – As mentioned previously PPC is mostly a bidding game, with the top rankings going to the highest bidder. So while it may make sense for you to bid top dollar for your company's name on Google, it doesn't make any sense to bid as aggressively for generic terms. Doing so will certainly cause you to exhaust your PPC marketing budget in no time with irrelevant click throughs, which the search engines will happily send your way. Don't send users to your homepage  – If you're paying for <span style="text-decoration: underline;">search engine marketing</span> make a relevant landing page on your website which provides content relevant to the search term. This extra step will go a long way towards increasing your online conversions from click to customer. · http://bit.ly/12EuEic
    6 days ago
    2
    (0)
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    Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. <h2>Local Brand Monitoring: Venturelabs Study</h2> There are many tools and providers that offer <strong>brand monitoring</strong> capabilities to help keep companies in the information loop. One such provider is Venuelabs, a Washington based <a href="http://venuelabs.com/" target="_blank">brand monitoring</a> company. They offer a location-based social media analytics product that provides brick &amp; mortar brands with deep location-based insight into customer experience, sentiment, trends, and the overall health of their storefronts. A recent Venturelabs study has found a troubling trend in the brand monitoring tactics of local companies. It demonstrates how <span style="text-decoration: underline;">brand monitoring</span> and social media monitoring strategies employed by major brands are missing as much as 86% of local consumer sentiment about their in-store experiences. “The results of our analysis found that as consumer usage of the mobile internet has continued to skyrocket, the basic characteristics of the ‘digital footprint’ left by consumers have changed dramatically,” said Pete Mannix Venuelabs Co-Founder and CTO, “Considering that nearly 40% of Internet usage is from a mobile device, implied user context, particularly location, has become far more critical to understanding the customer.” <h3>Local Brand Monitoring: Location is the New Keyword</h3> Consumers are using mobile devices to interact with brands in new ways, sharing in-store experiences beyond social to include mobile and location-based services like Foursquare and Instagram. “Fundamentally, location is the new keyword,” said Venuelabs CEO Neil Crist, “The gap of current <em>brand monitoring</em> technologies is being felt today by brands large and small, who are adopting the Venuelabs platform to extend their listening the ‘last mile’ to their local storefronts – where they are finding significantly more valuable and more actionable customer intelligence.” <h3>Local Brand Monitoring: Infographic of Study Results</h3> <a href="http://www.mojocreator.com/wp-content/uploads/brand-monitoring.png"><img class="aligncenter size-large wp-image-3294" alt="local brand monitoring" src="http://www.mojocreator.com/wp-content/uploads/brand-monitoring-151x1024.png" width="151" height="1024" /></a> · http://bit.ly/12xJaIv
    Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. <h2>Local Brand Monitoring: Venturelabs Study</h2> There are many tools and providers that offer <strong>brand monitoring</strong> capabilities to help keep companies in the information loop. One such provider is Venuelabs, a Washington based <a href="http://venuelabs.com/" target="_blank">brand monitoring</a> company. They offer a location-based social media analytics product that provides brick &amp; mortar brands with deep location-based insight into customer experience, sentiment, trends, and the overall health of their storefronts. A recent Venturelabs study has found a troubling trend in the brand monitoring tactics of local companies. It demonstrates how <span style="text-decoration: underline;">brand monitoring</span> and social media monitoring strategies employed by major brands are missing as much as 86% of local consumer sentiment about their in-store experiences. “The results of our analysis found that as consumer usage of the mobile internet has continued to skyrocket, the basic characteristics of the ‘digital footprint’ left by consumers have changed dramatically,” said Pete Mannix Venuelabs Co-Founder and CTO, “Considering that nearly 40% of Internet usage is from a mobile device, implied user context, particularly location, has become far more critical to understanding the customer.” <h3>Local Brand Monitoring: Location is the New Keyword</h3> Consumers are using mobile devices to interact with brands in new ways, sharing in-store experiences beyond social to include mobile and location-based services like Foursquare and Instagram. “Fundamentally, location is the new keyword,” said Venuelabs CEO Neil Crist, “The gap of current <em>brand monitoring</em> technologies is being felt today by brands large and small, who are adopting the Venuelabs platform to extend their listening the ‘last mile’ to their local storefronts – where they are finding significantly more valuable and more actionable customer intelligence.” <h3>Local Brand Monitoring: Infographic of Study Results</h3> <a href="http://www.mojocreator.com/wp-content/uploads/brand-monitoring.png"><img class="aligncenter size-large wp-image-3294" alt="local brand monitoring" src="http://www.mojocreator.com/wp-content/uploads/brand-monitoring-151x1024.png" width="151" height="1024" /></a> · http://bit.ly/12xJaIv
    8 days ago
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    If you want targeted visitors to your site, you are going to have to use local search engine optimization techniques. It's not a matter of choice if you want to drive that traffic! Therefore, it's imperative that you learn what you need to know about <strong>Austin SEO techniques</strong>. Continue reading to find out how to use Local SEO to promote traffic in Austin, TX. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Austin-SEO-Techniques.jpg"><img class="alignleft size-medium wp-image-3290" alt="Austin SEO Techniques" src="http://www.mojocreator.com/wp-content/uploads/Austin-SEO-Techniques-300x186.jpg" width="300" height="186" /></a>Austin SEO Techniques: How To Promote Local Traffic</h2> One thing you must learn is to make sure you know how to use keywords correctly. You're going to need to develop a keyword list that is niche specific and has search terms that you know people are going to search in order to find your business. When you have developed this list of keywords, you can then start using them to help you with Austin SEO. One of the things you must realize is that your local keywords must be placed strategically. In order to do this, you must realize these keywords like Austin and Austin, Texas need to be in your titles, meta tags, URLs, content body and much more. However, you must do this strategically within a certain keyword density. A keyword density of two to five percent is ideal. You must also realize that you need to develop a presence online if you're going to really enhance your local search engine results for your business. For instance, in today's world, a search results page pulls up blogs, forums, social media sites, pages, businesses, articles and much more. Therefore, can you see how you might want to get involved in these things. It not only networks your business, but it also networks you with the local search engines as well. <h3>Austin SEO Techniques: Tips and Tricks for Writing Proper Content</h3> Part of being a successful local business online is churning out great, SEO-friendly content. Actually writing this content yourself will save you a lot of money in the long run, but it's always important that you're able to command attention with your Austin SEO writing. Unless you're able to quickly grab attention, your content may be ignored altogether. <ol> <li>Create a headline that commands attention. You want to capture someone's attention, and this requires some literary talent. Alliterations, rhymes, puns, and phrases which emphasize benefits succinctly will make a reader feel like browsing the rest of your content.</li> <li>A title is a great location for a local keyword. The general rule here is that the higher in the article a keyword is placed, the more relevant it will stand to a search engine. Just remember not to force it in there, though. Find a local keyword or phrase that flows naturally with what you're writing about.</li> <li>While it is true that a great writer can wow people with only words, you also have to remember that we're talking about the internet here. Using graphics and high-quality images to capture Austin SEO attention is a great move that you should employ where applicable.</li> <li>Writing <a href="http://www.mojocreator.com/local-seo/techniques/">Austin SEO</a> articles for your site or for directories gives you a great chance to format them with multiple headers. If you're adding tags to each header, you're essentially giving your article a much better chance of ranking highly per its respective category.</li> <li>Though you may be inclined to break out the thesaurus to use bigger words and fluffier adjectives, you should resist this temptation and just use a very basic vocabulary. With web content, the idea is to communicate directly with people via a conversational tone; you don't want to talk over people's heads.</li> <li>You may think that more words give you more opportunity to put in your keywords, but you're actually losing readers with longer content. You have to look at SEO and at developing a readership, with the readership actually holding more importance. So be short and concise with your content. Don't fluff it up with purple prose and vexing verbiage.</li> <li>No matter what you're writing about, you need to place a call to action at the end. This doesn't have to be designed to sell anything; it can be to simply remind someone to sign up for a newsletter or to take some other type of action. Every great web article needs a strong call to action to conclude with.</li> </ol> Writing quality local SEO web content gives your readers something to look forward to and will ultimately help you to develop a larger audience in Austin, Texas <h3>Austin SEO Techniques: More Useful Tips</h3> Another one of the great <em>Austin SEO techniques</em> that can help you out is the use of a site map. If you construct a site map, you're not only making your site better for the public, but you're also making it more easily navigable for the search engines as well. Make sure you're incorporating a site map into your site. Branching out your business and branding it through different local pages for the search engines has been mentioned, but there is a SEO technique that fits hand in hand with this. You need to be practicing back linking. SEO Back linking provides links back to your site, either from other pages of yours or through other people's sites in various ways. You can guest blog, post on forums, practice article marketing and more to increase your rank against other Austin businesses. Whatever you do, do not involve yourself with black hat SEO techniques. This can derail all of your Local SEO efforts. Many people think they can take shortcuts with these techniques, but you just can't do that. You can end up de-indexed and not listed the search engine rankings at all. It's time to make sure you're employing the right <span style="text-decoration: underline;">Austin SEO techniques</span> to help you get more targeted local traffic. Utilize the steps provided here to help you move forward with Austin search engine optimization. It does take time, and you must be patient. However, you will see your site climbing the local rankings soon and profits increasing. · http://bit.ly/10wgL2L
    If you want targeted visitors to your site, you are going to have to use local search engine optimization techniques. It's not a matter of choice if you want to drive that traffic! Therefore, it's imperative that you learn what you need to know about <strong>Austin SEO techniques</strong>. Continue reading to find out how to use Local SEO to promote traffic in Austin, TX. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Austin-SEO-Techniques.jpg"><img class="alignleft size-medium wp-image-3290" alt="Austin SEO Techniques" src="http://www.mojocreator.com/wp-content/uploads/Austin-SEO-Techniques-300x186.jpg" width="300" height="186" /></a>Austin SEO Techniques: How To Promote Local Traffic</h2> One thing you must learn is to make sure you know how to use keywords correctly. You're going to need to develop a keyword list that is niche specific and has search terms that you know people are going to search in order to find your business. When you have developed this list of keywords, you can then start using them to help you with Austin SEO. One of the things you must realize is that your local keywords must be placed strategically. In order to do this, you must realize these keywords like Austin and Austin, Texas need to be in your titles, meta tags, URLs, content body and much more. However, you must do this strategically within a certain keyword density. A keyword density of two to five percent is ideal. You must also realize that you need to develop a presence online if you're going to really enhance your local search engine results for your business. For instance, in today's world, a search results page pulls up blogs, forums, social media sites, pages, businesses, articles and much more. Therefore, can you see how you might want to get involved in these things. It not only networks your business, but it also networks you with the local search engines as well. <h3>Austin SEO Techniques: Tips and Tricks for Writing Proper Content</h3> Part of being a successful local business online is churning out great, SEO-friendly content. Actually writing this content yourself will save you a lot of money in the long run, but it's always important that you're able to command attention with your Austin SEO writing. Unless you're able to quickly grab attention, your content may be ignored altogether. <ol> <li>Create a headline that commands attention. You want to capture someone's attention, and this requires some literary talent. Alliterations, rhymes, puns, and phrases which emphasize benefits succinctly will make a reader feel like browsing the rest of your content.</li> <li>A title is a great location for a local keyword. The general rule here is that the higher in the article a keyword is placed, the more relevant it will stand to a search engine. Just remember not to force it in there, though. Find a local keyword or phrase that flows naturally with what you're writing about.</li> <li>While it is true that a great writer can wow people with only words, you also have to remember that we're talking about the internet here. Using graphics and high-quality images to capture Austin SEO attention is a great move that you should employ where applicable.</li> <li>Writing <a href="http://www.mojocreator.com/local-seo/techniques/">Austin SEO</a> articles for your site or for directories gives you a great chance to format them with multiple headers. If you're adding tags to each header, you're essentially giving your article a much better chance of ranking highly per its respective category.</li> <li>Though you may be inclined to break out the thesaurus to use bigger words and fluffier adjectives, you should resist this temptation and just use a very basic vocabulary. With web content, the idea is to communicate directly with people via a conversational tone; you don't want to talk over people's heads.</li> <li>You may think that more words give you more opportunity to put in your keywords, but you're actually losing readers with longer content. You have to look at SEO and at developing a readership, with the readership actually holding more importance. So be short and concise with your content. Don't fluff it up with purple prose and vexing verbiage.</li> <li>No matter what you're writing about, you need to place a call to action at the end. This doesn't have to be designed to sell anything; it can be to simply remind someone to sign up for a newsletter or to take some other type of action. Every great web article needs a strong call to action to conclude with.</li> </ol> Writing quality local SEO web content gives your readers something to look forward to and will ultimately help you to develop a larger audience in Austin, Texas <h3>Austin SEO Techniques: More Useful Tips</h3> Another one of the great <em>Austin SEO techniques</em> that can help you out is the use of a site map. If you construct a site map, you're not only making your site better for the public, but you're also making it more easily navigable for the search engines as well. Make sure you're incorporating a site map into your site. Branching out your business and branding it through different local pages for the search engines has been mentioned, but there is a SEO technique that fits hand in hand with this. You need to be practicing back linking. SEO Back linking provides links back to your site, either from other pages of yours or through other people's sites in various ways. You can guest blog, post on forums, practice article marketing and more to increase your rank against other Austin businesses. Whatever you do, do not involve yourself with black hat SEO techniques. This can derail all of your Local SEO efforts. Many people think they can take shortcuts with these techniques, but you just can't do that. You can end up de-indexed and not listed the search engine rankings at all. It's time to make sure you're employing the right <span style="text-decoration: underline;">Austin SEO techniques</span> to help you get more targeted local traffic. Utilize the steps provided here to help you move forward with Austin search engine optimization. It does take time, and you must be patient. However, you will see your site climbing the local rankings soon and profits increasing. · http://bit.ly/10wgL2L
    8 days ago
    2
    (0)
  • preview
    SEO means Search Engine Optimization. In basic terms, SEO is the process of making your website more relevant to the major search engines. Increasing your relevancy will mean that your site shows up higher in their search rankings. Due to its overwhelming market share, Google is usually the search engine you will optimize for. <a href="http://www.mojocreator.com/local-seo/">Local SEO</a> is optimizing your website to rank highly for local based search terms (keywords). Instead of just ranking for a general keyword like “Widgets”, you would try to rank for “Widgets Texas” or “Austin Widgets”. <strong>Local SEO techniques</strong> are becoming an increasingly popular, especially by businesses in mid-sized and small cities. There are certain advantages when optimizing for localized search terms: <ul> <li>Can Be Easier To Rank — It is generally easier to rank for a local search term because it is less competitive. Instead of competing against all of North America, you are only fighting for position with those in your local area. Many times, you can rank near or at the top of Google for these terms with much less work.</li> <li>More Targeted — When people are searching locally, they are more often to be ready to buy. It also makes sure that the people finding your site are local and can actually use your services. If you rank for “Widgets” people all over the world will find your site, but if you localize that search term you will be targeting people who are searching from your area. Depending on your product, most customers often start their search locally first. If they find someone competent that they feel comfortable with, they often stop searching.</li> </ul> With the explosions of mobile Internet, finding businesses through search engines will only get more popular. At one time, every business wanted to be in the Yellow Pages. Well, the day of the search engine is here and you want to rank for these local terms. With less competition you can rank quicker and with less effort. You will be tapping into a perpetual funnel of local-based web searches. When you have a website, you want it to rank near the top of the search rankings for localized searches. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques.jpg"><img class="alignright size-medium wp-image-3283" alt="Local-SEO-techniques" src="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques-300x187.jpg" width="300" height="187" /></a>Local SEO Techniques: Keyword Research</h2> Keywords are the words or terms that people use to search in Google. If you do a search for “Cheap Flights” on Google, then the keyword is: cheap flight. Keyword brainstorming and research is an important first step in any Local SEO plan. These general steps will get you off to a good start. Sit down and make a list of every keyword term that someone would search for to find your 'Widget' company. Don’t worry about local terms right now — just think of what people would search in any part of the world to find a service like yours. Write down as many terms as possible. Think of a wide variety of terms, all the way from one word terms (short-tail) to 3+-word terms (long-tail). You can also ask friends and family for their input. This will give you an outside perspective from an everyday person. If you get stuck thinking about terms, you can get some help from Google itself. Just take one of the keyword terms you thought of and enter it into the Google Keyword Tool. This will give you a list of related terms and their estimated search numbers. Keep in mind we will localize these terms, so the amount of searches will not be directly applicable — but it still gives you an idea of what keywords are searched more often. Spend a good chunk of time on this, and try to get a list of 20-30 keyword terms. Now that you have your keyword list, simply localize them. Add your location (town or city, maybe the state/province if you are in a city with common name). If your Widget services are in demand in a number of towns, then add the other towns in front of the keyword as well. For example... City One + Keyword One City One + Keyword Two ... City Two + Keyword One City Two + Keyword Two Etc... So each new town you use will be another five local keyword terms. Once you have localized your keywords, you will now have a list of local keyword terms that you can begin ranking for. While this is a basic form of keyword research, it is leagues ahead of most of the online marketing that local businesses do. <h3>Local SEO Techniques: The Basics</h3> To understand <span style="text-decoration: underline;">Local SEO techniques</span> completely would be a book on its own, but here are some basics. If you have built your website using WordPress, you could do some of the on-page steps yourself. If you went with an HTML design, you might have to get your web designer to make a couple of changes. The changes will be quick though, so it shouldn't take too much time. Local SEO can be broken into two main categories: On-page and Off-page. <h4>Local SEO Techniques: On-Page Factors</h4> On-Page means exactly what it says. These are the steps you take on your actual site or blog to make it more friendly to the search engines. While there are many things to consider, some great first steps include: <h6>Title Tags</h6> You might have to get your web designer to fix these for you if you use a traditional HTML website. These are simply the titles of each page and are the first thing Google sees when it finds a new page. The “title” in this case is what is displayed ABOVE the address bar in your Internet browser. It is at the very top of the browser. On Google.com, “Google” is the page title.If you are familiar with HTML code, this is usually accomplished with the &lt;title&gt;&lt;/title&gt; tags near the top of the code. If you are savvy enough, you can change them yourself — just remove what is in between them and paste in one of your keywords. In WordPress, you can handle this even easier through uses of plugins like All-in-One SEO. Each page of your site should have a different title tag. Make it one of the keywords that you created in the previous step. In some smaller towns, this is all you will need to do to get to the first page of Google for localized terms. If you use WordPress, you can access Permalinks through the Settings and create a custom structure like: /%postname%/. This will make the title tag of every post you create to be the same as the Post Title. So just name your blog posts with keywords and you will automatically have keyword rich title tags. Another point for WordPress. <h6>Content</h6> You want to mention your keywords in your content, but not too much. You don’t want your content to seem low quality and unnaturally stuffed with keywords. Remember, your web content should be written for your visitors, not the search engines. Good quality content that naturally mentions your keywords will engage people, make them more likely to share your site. It will also seem more natural to Google. <h6>Navigation</h6> You should have proper navigation on your site. You want it to be both logical and working. Broken links on your site are a big “no-no.” A broken link in your navigation is especially glaring. You want Google to be to easily find your whole site with no broken links. This includes linking to other parts of your own site. <h6>Sitemap</h6> This step is more important for WordPress based websites, because a sitemap is needed more for a dynamic site. A sitemap is basically a list of your website pages. Search engines like Google will use it to discover your entire site. It is more important for websites that are updated with new pages often (i.e. WordPress blog). In WordPress you can easily add a sitemap to your site with a plugin like “Google XML Sitemaps.” SEO is a major area of study online, and there are a lot of other steps you can take, but the above ones are a great on-page start to any campaign. Since ranking for localized keywords is easier in general, these steps should suffice for most résumé writing businesses. <h4>Local SEO Techniques: Off-Page Factors</h4> In many people’s eyes, off-page optimization is where you should spend most of your time. I personally disagree. I think consistent high quality on-page content (aka blog posts) is the most important step. That said, off-page optimization is still very important and probably more important than every on-page step besides content creation. When it comes down to a basic level, off-page optimization is really about one thing — getting backlinks. Backlinks are simply links on other sites that point towards your site. Google values these highly, and it is one of the major ranking factors. When you are starting a backlinking campaign, there are a couple of terms you need to know: <h6>Anchor Text</h6> The anchor text is the actual text that makes up the link. When you see a link that says “Click Here,” then click here is the anchor text. Links that have your keywords as the anchor text are more valuable. An anchor text that reads, “Click here to contact us for Widgets” is more valuable. <h6>Page Rank</h6> Google gives pages a rank from 0-10. This rank isn’t quite as important as some people make it out to be, but it is still a good guide. The higher the page rank of a website, the more valu · http://bit.ly/13fBPMA
    SEO means Search Engine Optimization. In basic terms, SEO is the process of making your website more relevant to the major search engines. Increasing your relevancy will mean that your site shows up higher in their search rankings. Due to its overwhelming market share, Google is usually the search engine you will optimize for. <a href="http://www.mojocreator.com/local-seo/">Local SEO</a> is optimizing your website to rank highly for local based search terms (keywords). Instead of just ranking for a general keyword like “Widgets”, you would try to rank for “Widgets Texas” or “Austin Widgets”. <strong>Local SEO techniques</strong> are becoming an increasingly popular, especially by businesses in mid-sized and small cities. There are certain advantages when optimizing for localized search terms: <ul> <li>Can Be Easier To Rank — It is generally easier to rank for a local search term because it is less competitive. Instead of competing against all of North America, you are only fighting for position with those in your local area. Many times, you can rank near or at the top of Google for these terms with much less work.</li> <li>More Targeted — When people are searching locally, they are more often to be ready to buy. It also makes sure that the people finding your site are local and can actually use your services. If you rank for “Widgets” people all over the world will find your site, but if you localize that search term you will be targeting people who are searching from your area. Depending on your product, most customers often start their search locally first. If they find someone competent that they feel comfortable with, they often stop searching.</li> </ul> With the explosions of mobile Internet, finding businesses through search engines will only get more popular. At one time, every business wanted to be in the Yellow Pages. Well, the day of the search engine is here and you want to rank for these local terms. With less competition you can rank quicker and with less effort. You will be tapping into a perpetual funnel of local-based web searches. When you have a website, you want it to rank near the top of the search rankings for localized searches. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques.jpg"><img class="alignright size-medium wp-image-3283" alt="Local-SEO-techniques" src="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques-300x187.jpg" width="300" height="187" /></a>Local SEO Techniques: Keyword Research</h2> Keywords are the words or terms that people use to search in Google. If you do a search for “Cheap Flights” on Google, then the keyword is: cheap flight. Keyword brainstorming and research is an important first step in any Local SEO plan. These general steps will get you off to a good start. Sit down and make a list of every keyword term that someone would search for to find your 'Widget' company. Don’t worry about local terms right now — just think of what people would search in any part of the world to find a service like yours. Write down as many terms as possible. Think of a wide variety of terms, all the way from one word terms (short-tail) to 3+-word terms (long-tail). You can also ask friends and family for their input. This will give you an outside perspective from an everyday person. If you get stuck thinking about terms, you can get some help from Google itself. Just take one of the keyword terms you thought of and enter it into the Google Keyword Tool. This will give you a list of related terms and their estimated search numbers. Keep in mind we will localize these terms, so the amount of searches will not be directly applicable — but it still gives you an idea of what keywords are searched more often. Spend a good chunk of time on this, and try to get a list of 20-30 keyword terms. Now that you have your keyword list, simply localize them. Add your location (town or city, maybe the state/province if you are in a city with common name). If your Widget services are in demand in a number of towns, then add the other towns in front of the keyword as well. For example... City One + Keyword One City One + Keyword Two ... City Two + Keyword One City Two + Keyword Two Etc... So each new town you use will be another five local keyword terms. Once you have localized your keywords, you will now have a list of local keyword terms that you can begin ranking for. While this is a basic form of keyword research, it is leagues ahead of most of the online marketing that local businesses do. <h3>Local SEO Techniques: The Basics</h3> To understand <span style="text-decoration: underline;">Local SEO techniques</span> completely would be a book on its own, but here are some basics. If you have built your website using WordPress, you could do some of the on-page steps yourself. If you went with an HTML design, you might have to get your web designer to make a couple of changes. The changes will be quick though, so it shouldn't take too much time. Local SEO can be broken into two main categories: On-page and Off-page. <h4>Local SEO Techniques: On-Page Factors</h4> On-Page means exactly what it says. These are the steps you take on your actual site or blog to make it more friendly to the search engines. While there are many things to consider, some great first steps include: <h6>Title Tags</h6> You might have to get your web designer to fix these for you if you use a traditional HTML website. These are simply the titles of each page and are the first thing Google sees when it finds a new page. The “title” in this case is what is displayed ABOVE the address bar in your Internet browser. It is at the very top of the browser. On Google.com, “Google” is the page title.If you are familiar with HTML code, this is usually accomplished with the &lt;title&gt;&lt;/title&gt; tags near the top of the code. If you are savvy enough, you can change them yourself — just remove what is in between them and paste in one of your keywords. In WordPress, you can handle this even easier through uses of plugins like All-in-One SEO. Each page of your site should have a different title tag. Make it one of the keywords that you created in the previous step. In some smaller towns, this is all you will need to do to get to the first page of Google for localized terms. If you use WordPress, you can access Permalinks through the Settings and create a custom structure like: /%postname%/. This will make the title tag of every post you create to be the same as the Post Title. So just name your blog posts with keywords and you will automatically have keyword rich title tags. Another point for WordPress. <h6>Content</h6> You want to mention your keywords in your content, but not too much. You don’t want your content to seem low quality and unnaturally stuffed with keywords. Remember, your web content should be written for your visitors, not the search engines. Good quality content that naturally mentions your keywords will engage people, make them more likely to share your site. It will also seem more natural to Google. <h6>Navigation</h6> You should have proper navigation on your site. You want it to be both logical and working. Broken links on your site are a big “no-no.” A broken link in your navigation is especially glaring. You want Google to be to easily find your whole site with no broken links. This includes linking to other parts of your own site. <h6>Sitemap</h6> This step is more important for WordPress based websites, because a sitemap is needed more for a dynamic site. A sitemap is basically a list of your website pages. Search engines like Google will use it to discover your entire site. It is more important for websites that are updated with new pages often (i.e. WordPress blog). In WordPress you can easily add a sitemap to your site with a plugin like “Google XML Sitemaps.” SEO is a major area of study online, and there are a lot of other steps you can take, but the above ones are a great on-page start to any campaign. Since ranking for localized keywords is easier in general, these steps should suffice for most résumé writing businesses. <h4>Local SEO Techniques: Off-Page Factors</h4> In many people’s eyes, off-page optimization is where you should spend most of your time. I personally disagree. I think consistent high quality on-page content (aka blog posts) is the most important step. That said, off-page optimization is still very important and probably more important than every on-page step besides content creation. When it comes down to a basic level, off-page optimization is really about one thing — getting backlinks. Backlinks are simply links on other sites that point towards your site. Google values these highly, and it is one of the major ranking factors. When you are starting a backlinking campaign, there are a couple of terms you need to know: <h6>Anchor Text</h6> The anchor text is the actual text that makes up the link. When you see a link that says “Click Here,” then click here is the anchor text. Links that have your keywords as the anchor text are more valuable. An anchor text that reads, “Click here to contact us for Widgets” is more valuable. <h6>Page Rank</h6> Google gives pages a rank from 0-10. This rank isn’t quite as important as some people make it out to be, but it is still a good guide. The higher the page rank of a website, the more valu · http://bit.ly/13fBPMA
    9 days ago
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    In March, Google's Webspam gladiator Matt Cutts' announced a new <strong>Penguin Algorithm Update</strong> was on the horizon. This spurred a wave of speculation about when the next <a href="http://www.mojocreator.com/seo/google-update/">Penguin Algorithm Update</a> would actually occur. Speculation hit a fever pitch last week with MozCast reporting two days of extreme volatility in the search rankings, and Barry Schwartz' report detailing the ongoing debate taking place on the webmaster world forums. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Penguin-Algorithm-Update.jpg"><img class="alignright size-full wp-image-3268" alt="Penguin Algorithm Update" src="http://www.mojocreator.com/wp-content/uploads/Penguin-Algorithm-Update.jpg" width="525" height="417" /></a>Penguin Algorithm Update: Are You Ready?</h2> This past weekend Cutts responded directly on Twitter to timetable questions about the pending Penguin Algorithm Update. And while his answer was "Nope", that doesn't mean he is being completely honest. He has previously discussed the process of Google Algorithm Updates on his <a href="http://www.youtube.com/user/GoogleWebmasterHelp">YouTube video blog</a>. There he spoke about the testing process surrounding a Google Algorithm Update. He described the algorithm change introduction as moving from an internal ecosystem on the local Google Campus, to a broader test of limited search queries and finally to a formal release of the Update across the entire search engine. These initial reports of volatility, might in fact mean that the testing phase of the new <em>Penguin Algorithm Update</em> has moved beyond the Google campus and is nearing a formal release. In fact, this could be assumed based on Cutts' second reply "sometime in the next few weeks." &nbsp; <h3>Penguin Algorithm Update: Importance of Testing</h3> The effects of the <span style="text-decoration: underline;">Penguin Algorithm Update</span> will certainly reshape the results displayed on the first page for many major Google keyword queries. This will have 'make or break' consequences for many companies doing business online. With the stakes this high, it should be reassuring that Google is taking their time with the change, which will hopefully result in avoiding punishment for honest, white hat websites. &nbsp; · http://bit.ly/10EcgE8
    In March, Google's Webspam gladiator Matt Cutts' announced a new <strong>Penguin Algorithm Update</strong> was on the horizon. This spurred a wave of speculation about when the next <a href="http://www.mojocreator.com/seo/google-update/">Penguin Algorithm Update</a> would actually occur. Speculation hit a fever pitch last week with MozCast reporting two days of extreme volatility in the search rankings, and Barry Schwartz' report detailing the ongoing debate taking place on the webmaster world forums. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Penguin-Algorithm-Update.jpg"><img class="alignright size-full wp-image-3268" alt="Penguin Algorithm Update" src="http://www.mojocreator.com/wp-content/uploads/Penguin-Algorithm-Update.jpg" width="525" height="417" /></a>Penguin Algorithm Update: Are You Ready?</h2> This past weekend Cutts responded directly on Twitter to timetable questions about the pending Penguin Algorithm Update. And while his answer was "Nope", that doesn't mean he is being completely honest. He has previously discussed the process of Google Algorithm Updates on his <a href="http://www.youtube.com/user/GoogleWebmasterHelp">YouTube video blog</a>. There he spoke about the testing process surrounding a Google Algorithm Update. He described the algorithm change introduction as moving from an internal ecosystem on the local Google Campus, to a broader test of limited search queries and finally to a formal release of the Update across the entire search engine. These initial reports of volatility, might in fact mean that the testing phase of the new <em>Penguin Algorithm Update</em> has moved beyond the Google campus and is nearing a formal release. In fact, this could be assumed based on Cutts' second reply "sometime in the next few weeks." &nbsp; <h3>Penguin Algorithm Update: Importance of Testing</h3> The effects of the <span style="text-decoration: underline;">Penguin Algorithm Update</span> will certainly reshape the results displayed on the first page for many major Google keyword queries. This will have 'make or break' consequences for many companies doing business online. With the stakes this high, it should be reassuring that Google is taking their time with the change, which will hopefully result in avoiding punishment for honest, white hat websites. &nbsp; · http://bit.ly/10EcgE8
    9 days ago
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    More details have emerged related to Microsoft's <a href="http://www.mojocreator.com/social-media/microsoft-buys-enterprise-social-network-yammer/">$1.2 Billion purchase of Enterprise Social Network Yammer</a>. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best user engagement statistics ever for the month of March 2013. <h2>Office 365 and Yammer</h2> Microsoft commented on the progress of the Yammer acquisition yesterday on their blog: <p style="padding-left: 30px;">"While we are pleased with the growth, the opportunity for enterprise social is even larger. Yammer and Microsoft have come together with a single vision - to bring enterprise social to all businesses by weaving these capabilities into the apps people use every day. Realizing this vision requires close alignment in product development, sales and marketing.</p> <p style="padding-left: 30px;">On the engineering side, we've made great strides in a short timeframe, bringing together Office 365 and Yammer teams to deliver regular updates against our roadmap. Right now our teams are actively focused on foundational work around identity, content and messaging that will drive seamless connected experiences across Office 365 and other applications. We look forward to sharing more exciting developments soon.</p> <p style="padding-left: 30px;">The next area of focus is aligning the Yammer and Office 365 go-to-market efforts. On March 1, we began offering <strong>Office 365 and </strong><strong>Yammer </strong>together as part of Enterprise Agreements. We will further simplify the customer buying experience and increase global scale by fully integrating our sales teams this summer. We're going from about a hundred sellers at Yammer to several thousand Microsoft sellers around the world bringing customers the benefits of enterprise social.</p> <p style="padding-left: 30px;">The reaction from customers has been overwhelmingly positive. They are excited about the transformational potential of enterprise social and recognize the combined value of <span style="text-decoration: underline;">Office 365 and Yammer</span>. Just one example we recently announced is ABB, a power and automation technology leader using <em>Office 365 and <em>Yammer</em></em> to provide a single platform for productivity, communication, collaboration and enterprise social in the cloud for 145,000 employees across 100 countries."</p> <a href="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic.jpg"><img class="aligncenter size-large wp-image-3257" alt="Yammer and Office365" src="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic-1024x700.jpg" width="1024" height="700" /></a> <h3>Office 365 and Yammer: Identity Emerges as Core Focus</h3> Alex Williams of Techcruch.com wrote about what the alignment of <a href="http://techcrunch.com/2013/05/09/microsoft-to-fold-yammer-sales-team-into-office-365-identity-surfaces-as-a-core-focus/" target="_blank">Office 365 and Yammer</a> means to the industry: <p style="padding-left: 30px;">"The news follows the road map that Microsoft set at its SharePoint Conference last November. In March, Microsoft detailed the transition and how Yammer will co-exist with Office 365 and Sharepoint.</p> <p style="padding-left: 30px;">It makes sense that identity is one of the core focus areas for Microsoft. It’s going to be critical to have universal identity in order for these systems to talk to each other and for IT to control access and permissions.</p> <p style="padding-left: 30px;">Identity is emerging as a core theme coming from Microsoft. Last month, the company announced the support of Active Directory in Windows Azure. Customers may also use their Microsoft account to log in to Windows Azure.</p> <p style="padding-left: 30px;">In the meantime, companies like Box are firing shots across Microsoft’s bow. Today the company bought Crocodoc, an HTML5 service for embedding docs. It’s a clear sign of the aggressive moves that are sure to come as the enterprise social networking space becomes increasingly competitive."</p> &nbsp; · http://bit.ly/1987YsD
    More details have emerged related to Microsoft's <a href="http://www.mojocreator.com/social-media/microsoft-buys-enterprise-social-network-yammer/">$1.2 Billion purchase of Enterprise Social Network Yammer</a>. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best user engagement statistics ever for the month of March 2013. <h2>Office 365 and Yammer</h2> Microsoft commented on the progress of the Yammer acquisition yesterday on their blog: <p style="padding-left: 30px;">"While we are pleased with the growth, the opportunity for enterprise social is even larger. Yammer and Microsoft have come together with a single vision - to bring enterprise social to all businesses by weaving these capabilities into the apps people use every day. Realizing this vision requires close alignment in product development, sales and marketing.</p> <p style="padding-left: 30px;">On the engineering side, we've made great strides in a short timeframe, bringing together Office 365 and Yammer teams to deliver regular updates against our roadmap. Right now our teams are actively focused on foundational work around identity, content and messaging that will drive seamless connected experiences across Office 365 and other applications. We look forward to sharing more exciting developments soon.</p> <p style="padding-left: 30px;">The next area of focus is aligning the Yammer and Office 365 go-to-market efforts. On March 1, we began offering <strong>Office 365 and </strong><strong>Yammer </strong>together as part of Enterprise Agreements. We will further simplify the customer buying experience and increase global scale by fully integrating our sales teams this summer. We're going from about a hundred sellers at Yammer to several thousand Microsoft sellers around the world bringing customers the benefits of enterprise social.</p> <p style="padding-left: 30px;">The reaction from customers has been overwhelmingly positive. They are excited about the transformational potential of enterprise social and recognize the combined value of <span style="text-decoration: underline;">Office 365 and Yammer</span>. Just one example we recently announced is ABB, a power and automation technology leader using <em>Office 365 and <em>Yammer</em></em> to provide a single platform for productivity, communication, collaboration and enterprise social in the cloud for 145,000 employees across 100 countries."</p> <a href="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic.jpg"><img class="aligncenter size-large wp-image-3257" alt="Yammer and Office365" src="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic-1024x700.jpg" width="1024" height="700" /></a> <h3>Office 365 and Yammer: Identity Emerges as Core Focus</h3> Alex Williams of Techcruch.com wrote about what the alignment of <a href="http://techcrunch.com/2013/05/09/microsoft-to-fold-yammer-sales-team-into-office-365-identity-surfaces-as-a-core-focus/" target="_blank">Office 365 and Yammer</a> means to the industry: <p style="padding-left: 30px;">"The news follows the road map that Microsoft set at its SharePoint Conference last November. In March, Microsoft detailed the transition and how Yammer will co-exist with Office 365 and Sharepoint.</p> <p style="padding-left: 30px;">It makes sense that identity is one of the core focus areas for Microsoft. It’s going to be critical to have universal identity in order for these systems to talk to each other and for IT to control access and permissions.</p> <p style="padding-left: 30px;">Identity is emerging as a core theme coming from Microsoft. Last month, the company announced the support of Active Directory in Windows Azure. Customers may also use their Microsoft account to log in to Windows Azure.</p> <p style="padding-left: 30px;">In the meantime, companies like Box are firing shots across Microsoft’s bow. Today the company bought Crocodoc, an HTML5 service for embedding docs. It’s a clear sign of the aggressive moves that are sure to come as the enterprise social networking space becomes increasingly competitive."</p> &nbsp; · http://bit.ly/1987YsD
    12 days ago
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    As mobile search statistics soar, it's no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new <a href="http://googlemobileads.blogspot.co.uk/2013/05/understanding-smartphone-use-in-stores.html" target="_blank">mobile in-store research</a> study by the Google Shopper Marketing Agency Council and M/A/R/C Research examines the role of mobile as part of the shopping experience and the opportunities this presents. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Mobile-In-Store-Research.jpg"><img class="alignright size-medium wp-image-3251" alt="Mobile In-Store Research" src="http://www.mojocreator.com/wp-content/uploads/Mobile-In-Store-Research-300x209.jpg" width="300" height="209" /></a>Mobile In-Store Research: Key Findings</h2> The study classifies 79% of smartphone owners as "<em>Smartphone Shoppers</em>". These people are characterized by using their device a least once a month to assist with shopping. The mobile search can be conducted prior to shopping activities, or as the study reveals, 84% of smartphone shoppers use their device while in a physical store. These trends are not category specific and extend across all industries. Reasons given for utilizing the smartphone include ability to research products saving time and money as well as making shopping tasks easier. Smartphone shoppers conduct mobile search to find directions to store locations, hours of operation and promotional offers. These shoppers help themselves instead of relying on a salesperson for information. Search engines are incredibly important to mobile research. While a percentage of smartphone shoppers will go directly to a brand website, the overwhelming majority use search engines to find the information they need.  This is especially true for users that what to find the location where a specific product is sold and make price comparisons between those locations. Finally, the study finds that frequent smartphone shoppers spend more money when shopping. This can be as much as 50% more than those that occasionally or never use mobile search when shopping. <h3>Mobile In-Store Research: Implications for Businesses</h3> The <strong>Mobile In-Store Research Study</strong> finds four major implications for businesses. Google provides the following suggestions to make sure you businesses can capitalize on these findings: <h4>1. Mobile marketing isn't an option, it's an imperative</h4> In-store shoppers are looking for product information and they’re turning to their mobile device to find it. The mobile device, always on and always with shoppers, is one of the biggest influencers in the store today; it presents tremendous opportunities for marketers across industries to connect with potential customers--wherever they are, whenever they’re searching for your products. <h4>2. Mobile can be used to get customers to the store and help keep them there.</h4> <ul> <li>Allow customers to find your business on mobile. In addition to having a mobile website, businesses should use it to prominently display retail locations and phone numbers.</li> <li>Own the digital shelf - Make it easy for shoppers to find product information, promotional offers, or other information about your business on their smartphones when in-store.</li> <li>Adapt your marketing message to the consumer’s context. Taking into account things like location, time of day and device allow you to reach people with more relevant messages.</li> </ul> <h4>3. Meet the showrooming challenge head-on.</h4> Embrace mobile use in-store. It’s going to happen, so find a way to take advantage of it. Having a wide inventory of e-commerce products, store maps, and product information QR codes are just some of the ways to connect with mobile users. Improve the in-store experience. Offering expert service from salespeople or interactive product demos can help distinguish your in-store experience from online shopping. Have a strategy to address price comparisons. Using price match guarantees, stocking unique product bundles, and creating store specific brands and products are just some of the steps that businesses can take. <h4>4. Recognize the pivotal role of mobile to your overall marketing strategy.</h4> Embrace mobile use in-store. It’s going to happen, so find a way to take advantage of it. Having a wide inventory of e-commerce products, store maps, and product information QR codes are just some of the ways to connect with mobile users. Improve the in-store experience. Offering expert service from salespeople or interactive product demos can help distinguish your in-store experience from online shopping. Have a strategy to address price comparisons. Using price match guarantees, stocking unique product bundles, and creating store specific brands and products are just some of the steps that businesses can take. · http://bit.ly/12h0IcX
    As mobile search statistics soar, it's no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new <a href="http://googlemobileads.blogspot.co.uk/2013/05/understanding-smartphone-use-in-stores.html" target="_blank">mobile in-store research</a> study by the Google Shopper Marketing Agency Council and M/A/R/C Research examines the role of mobile as part of the shopping experience and the opportunities this presents. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Mobile-In-Store-Research.jpg"><img class="alignright size-medium wp-image-3251" alt="Mobile In-Store Research" src="http://www.mojocreator.com/wp-content/uploads/Mobile-In-Store-Research-300x209.jpg" width="300" height="209" /></a>Mobile In-Store Research: Key Findings</h2> The study classifies 79% of smartphone owners as "<em>Smartphone Shoppers</em>". These people are characterized by using their device a least once a month to assist with shopping. The mobile search can be conducted prior to shopping activities, or as the study reveals, 84% of smartphone shoppers use their device while in a physical store. These trends are not category specific and extend across all industries. Reasons given for utilizing the smartphone include ability to research products saving time and money as well as making shopping tasks easier. Smartphone shoppers conduct mobile search to find directions to store locations, hours of operation and promotional offers. These shoppers help themselves instead of relying on a salesperson for information. Search engines are incredibly important to mobile research. While a percentage of smartphone shoppers will go directly to a brand website, the overwhelming majority use search engines to find the information they need.  This is especially true for users that what to find the location where a specific product is sold and make price comparisons between those locations. Finally, the study finds that frequent smartphone shoppers spend more money when shopping. This can be as much as 50% more than those that occasionally or never use mobile search when shopping. <h3>Mobile In-Store Research: Implications for Businesses</h3> The <strong>Mobile In-Store Research Study</strong> finds four major implications for businesses. Google provides the following suggestions to make sure you businesses can capitalize on these findings: <h4>1. Mobile marketing isn't an option, it's an imperative</h4> In-store shoppers are looking for product information and they’re turning to their mobile device to find it. The mobile device, always on and always with shoppers, is one of the biggest influencers in the store today; it presents tremendous opportunities for marketers across industries to connect with potential customers--wherever they are, whenever they’re searching for your products. <h4>2. Mobile can be used to get customers to the store and help keep them there.</h4> <ul> <li>Allow customers to find your business on mobile. In addition to having a mobile website, businesses should use it to prominently display retail locations and phone numbers.</li> <li>Own the digital shelf - Make it easy for shoppers to find product information, promotional offers, or other information about your business on their smartphones when in-store.</li> <li>Adapt your marketing message to the consumer’s context. Taking into account things like location, time of day and device allow you to reach people with more relevant messages.</li> </ul> <h4>3. Meet the showrooming challenge head-on.</h4> Embrace mobile use in-store. It’s going to happen, so find a way to take advantage of it. Having a wide inventory of e-commerce products, store maps, and product information QR codes are just some of the ways to connect with mobile users. Improve the in-store experience. Offering expert service from salespeople or interactive product demos can help distinguish your in-store experience from online shopping. Have a strategy to address price comparisons. Using price match guarantees, stocking unique product bundles, and creating store specific brands and products are just some of the steps that businesses can take. <h4>4. Recognize the pivotal role of mobile to your overall marketing strategy.</h4> Embrace mobile use in-store. It’s going to happen, so find a way to take advantage of it. Having a wide inventory of e-commerce products, store maps, and product information QR codes are just some of the ways to connect with mobile users. Improve the in-store experience. Offering expert service from salespeople or interactive product demos can help distinguish your in-store experience from online shopping. Have a strategy to address price comparisons. Using price match guarantees, stocking unique product bundles, and creating store specific brands and products are just some of the steps that businesses can take. · http://bit.ly/12h0IcX
    13 days ago
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    Google I/O 13 takes place this month in San Francisco, and all indications are that <a href="http://www.mojocreator.com/general/google-maps-api-prices-adjusted/" target="_blank">Google Maps</a> will receive a substantial makeover. Many suspect this <strong>Google Maps update</strong> is aimed to make the service much more targeted toward mobile users. This promo for I/O session "Google Maps: Into the Future" definitely hints in that direction: <p style="padding-left: 30px;">"Google Maps and the Maps API enjoy huge popularity around the world. The Google Maps API is the most used API on the web. maps.google.com is the most used mapping site. Android and iOS SDKs are branching Maps out into new platforms. In this session, the Product Management Director of Google Maps (Ken Hoetmer) teams with the Product Manager for the Google Maps API and the lead Developer Advocate (Mano Marks) to walk you into the future of Google Maps."</p> <h2>Google Maps Update: The New Look of Google Maps Interface</h2> The complete list of changes that will occur in this <em>Google Maps update</em> is still a mystery, but a few industry analysts seem to have an inside track. Alex Chitu posted images as well as his thoughts about the <a href="http://googlesystem.blogspot.com/2013/05/new-google-maps-interface.html" target="_blank">Google Maps Update</a> "The update will remove the sidebar and will display everything on top of the full-screen map. One of the new features lets you restrict local search results to places recommended by top reviews or your Google+ circles." Brittany Hillen has expanded on the <a href="http://www.slashgear.com/google-maps-update-previewed-ahead-of-launch-07280956/" target="_blank">Google Maps update</a>, stating: <p style="padding-left: 30px;">"The updated user interface will eschew the traditional sidebar for a series of boxes above the map, which will fill the entire screen after the update if the screenshots are to be believed. The interface is called “more immersive,” and suggests that those on mobile devices will find that it works better than the interface that is currently in place. The moved sidebar won’t be the only change users see, however.</p> <p style="padding-left: 30px;">According to the preview, the current interface is one that is focused on the navigational components of Maps, such as the sidebars and buttons and sliders. That design theory will change with the update, with the new redesigned interface instead featuring a focus on the map itself with the various elements building on top of it rather than taking up its valuable space.</p> <p style="padding-left: 30px;">Along with the design’s change in focus will be some visual changes, which includes updates to the service’s icons, text styles, and the colors of the map itself. When can users expect to see these changes in place? A date isn’t provided, but it is worth mentioning the I/O event is coming up, and we may very well see it rolling out then."</p> <h3>Google Maps Update: The New Look of Maps</h3> There is excitement and anticipation from mobile users as to the specifics of the <span style="text-decoration: underline;">Google Maps update</span>. Chitu's screenshots give users a preview, but there is no substitute for the actual interface experience. <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg"><img class="aligncenter size-full wp-image-3244" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg" width="580" height="388" /></a> <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg"><img class="aligncenter size-full wp-image-3245" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg" width="580" height="435" /></a> · http://bit.ly/12V9B9D
    Google I/O 13 takes place this month in San Francisco, and all indications are that <a href="http://www.mojocreator.com/general/google-maps-api-prices-adjusted/" target="_blank">Google Maps</a> will receive a substantial makeover. Many suspect this <strong>Google Maps update</strong> is aimed to make the service much more targeted toward mobile users. This promo for I/O session "Google Maps: Into the Future" definitely hints in that direction: <p style="padding-left: 30px;">"Google Maps and the Maps API enjoy huge popularity around the world. The Google Maps API is the most used API on the web. maps.google.com is the most used mapping site. Android and iOS SDKs are branching Maps out into new platforms. In this session, the Product Management Director of Google Maps (Ken Hoetmer) teams with the Product Manager for the Google Maps API and the lead Developer Advocate (Mano Marks) to walk you into the future of Google Maps."</p> <h2>Google Maps Update: The New Look of Google Maps Interface</h2> The complete list of changes that will occur in this <em>Google Maps update</em> is still a mystery, but a few industry analysts seem to have an inside track. Alex Chitu posted images as well as his thoughts about the <a href="http://googlesystem.blogspot.com/2013/05/new-google-maps-interface.html" target="_blank">Google Maps Update</a> "The update will remove the sidebar and will display everything on top of the full-screen map. One of the new features lets you restrict local search results to places recommended by top reviews or your Google+ circles." Brittany Hillen has expanded on the <a href="http://www.slashgear.com/google-maps-update-previewed-ahead-of-launch-07280956/" target="_blank">Google Maps update</a>, stating: <p style="padding-left: 30px;">"The updated user interface will eschew the traditional sidebar for a series of boxes above the map, which will fill the entire screen after the update if the screenshots are to be believed. The interface is called “more immersive,” and suggests that those on mobile devices will find that it works better than the interface that is currently in place. The moved sidebar won’t be the only change users see, however.</p> <p style="padding-left: 30px;">According to the preview, the current interface is one that is focused on the navigational components of Maps, such as the sidebars and buttons and sliders. That design theory will change with the update, with the new redesigned interface instead featuring a focus on the map itself with the various elements building on top of it rather than taking up its valuable space.</p> <p style="padding-left: 30px;">Along with the design’s change in focus will be some visual changes, which includes updates to the service’s icons, text styles, and the colors of the map itself. When can users expect to see these changes in place? A date isn’t provided, but it is worth mentioning the I/O event is coming up, and we may very well see it rolling out then."</p> <h3>Google Maps Update: The New Look of Maps</h3> There is excitement and anticipation from mobile users as to the specifics of the <span style="text-decoration: underline;">Google Maps update</span>. Chitu's screenshots give users a preview, but there is no substitute for the actual interface experience. <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg"><img class="aligncenter size-full wp-image-3244" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg" width="580" height="388" /></a> <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg"><img class="aligncenter size-full wp-image-3245" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg" width="580" height="435" /></a> · http://bit.ly/12V9B9D
    14 days ago
    2
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    Online customer reviews posses a strong influence on potential brand customers. The internet is a hub of opinions. Embracing sources that share individual's thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no sales tool stronger than <a href="http://www.reviewleap.com/" target="_blank">positive online customer reviews</a>. This is specifically true of the hospitality industry. In their study "<a href="http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-16421.html" target="_blank">The Impact of Social Media on Lodging Performance</a>", researchers at Cornell University recognized "one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance." The online review study produced some interesting conclusions: <ol> <li>The percentage of consumers consulting reviews at TripAdvisor prior to booking a hotel room has steadily increased over time, as has the number of reviews they are reading prior to making their hotel choice.</li> <li>Transactional data from Travelocity illustrate that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2% and still maintain the same occupancy or market share.</li> <li>Regression analysis finds that a 1% increase in a hotel’s online reputation score leads up to a 0.89% increase in price as measured by the hotel’s average daily rate (ADR).</li> <li>This 1% increase in reputation also leads to an occupancy increase of up to 0.54%.</li> <li>This 1% reputation improvement leads up to a 1.42% increase in revenue per available room (RevPAR).</li> </ol> <h2>TripAdvisor Review Express to Get More Traveler Reviews</h2> <a href="http://www.mojocreator.com/wp-content/uploads/TripAdvisor-Review-Express.jpg"><img class="alignright size-medium wp-image-3239" alt="TripAdvisor Review Express" src="http://www.mojocreator.com/wp-content/uploads/TripAdvisor-Review-Express-300x140.jpg" width="300" height="140" /></a>In order to enable their partners success in collecting customer reviews,<strong> TripAdvisor Review Express</strong> service was launched today. According to their website "<a href=" http://www.mojocreator.com/marketing/tripadvisor-review-express/">TripAdvisor Review Express</a> is a free marketing tool that makes it easy to invite recent visitors to write a review on TripAdvisor. In just minutes, you can create and send a customized, professional-looking email to up to 1,000 recent guests." Features include customizable email templates, bulk uploads, and message translation in 21 different languages. TripAdvisor receives over 200 Million visitors each month, searching to find information about potential travel destinations. But the introduction of <a href="http://techcrunch.com/2013/05/07/tripadvisor-review-express/" target="_blank">TripAdvisor Review Express</a> will just keep them ahead of the competition, according to Cathrine Shu at Techcrunch.com: <p style="padding-left: 30px;">"TripAdvisor already has more than 100 million reviews on its sites, but it needs even more in order to continue competing against rivals like Yelp and Foursquare. Review Express, a service the travel Web site launched today, is meant to help TripAdvisor grow its roster of reviews by making it easy for venues to request them from customers."</p> <em>TripAdvisor Review Express</em> is not the only customer review tool is the company is implementing. According to Shu "Other features TripAdvisor has recently launched to bulk up its reviews include EasyToBook.com, which allows users to share travel reviews with friends, and the Rave Review widget, which allows site owners to display photos with positive reviews." <h3>TripAdvisor Review Express Video</h3> <iframe src="http://www.youtube.com/embed/6SMmH3eJ9EQ" height="315" width="560" allowfullscreen="" frameborder="0"></iframe> <h4>The Rewards of Online Customer Reviews</h4> The rewards of consumer feedback are significantly positive to all aspects of businesses. Online customer reviews will improve your company's reputation and increase sales. Addtionally, applied online feedback helps to improve operations, rectify shortcomings, and provide insight for delivering outstanding products and customer service. Today more than ever before, it’s essential to enable your customers to share opinions online. · http://bit.ly/12PSvKi
    Online customer reviews posses a strong influence on potential brand customers. The internet is a hub of opinions. Embracing sources that share individual's thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no sales tool stronger than <a href="http://www.reviewleap.com/" target="_blank">positive online customer reviews</a>. This is specifically true of the hospitality industry. In their study "<a href="http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-16421.html" target="_blank">The Impact of Social Media on Lodging Performance</a>", researchers at Cornell University recognized "one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance." The online review study produced some interesting conclusions: <ol> <li>The percentage of consumers consulting reviews at TripAdvisor prior to booking a hotel room has steadily increased over time, as has the number of reviews they are reading prior to making their hotel choice.</li> <li>Transactional data from Travelocity illustrate that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2% and still maintain the same occupancy or market share.</li> <li>Regression analysis finds that a 1% increase in a hotel’s online reputation score leads up to a 0.89% increase in price as measured by the hotel’s average daily rate (ADR).</li> <li>This 1% increase in reputation also leads to an occupancy increase of up to 0.54%.</li> <li>This 1% reputation improvement leads up to a 1.42% increase in revenue per available room (RevPAR).</li> </ol> <h2>TripAdvisor Review Express to Get More Traveler Reviews</h2> <a href="http://www.mojocreator.com/wp-content/uploads/TripAdvisor-Review-Express.jpg"><img class="alignright size-medium wp-image-3239" alt="TripAdvisor Review Express" src="http://www.mojocreator.com/wp-content/uploads/TripAdvisor-Review-Express-300x140.jpg" width="300" height="140" /></a>In order to enable their partners success in collecting customer reviews,<strong> TripAdvisor Review Express</strong> service was launched today. According to their website "<a href=" http://www.mojocreator.com/marketing/tripadvisor-review-express/">TripAdvisor Review Express</a> is a free marketing tool that makes it easy to invite recent visitors to write a review on TripAdvisor. In just minutes, you can create and send a customized, professional-looking email to up to 1,000 recent guests." Features include customizable email templates, bulk uploads, and message translation in 21 different languages. TripAdvisor receives over 200 Million visitors each month, searching to find information about potential travel destinations. But the introduction of <a href="http://techcrunch.com/2013/05/07/tripadvisor-review-express/" target="_blank">TripAdvisor Review Express</a> will just keep them ahead of the competition, according to Cathrine Shu at Techcrunch.com: <p style="padding-left: 30px;">"TripAdvisor already has more than 100 million reviews on its sites, but it needs even more in order to continue competing against rivals like Yelp and Foursquare. Review Express, a service the travel Web site launched today, is meant to help TripAdvisor grow its roster of reviews by making it easy for venues to request them from customers."</p> <em>TripAdvisor Review Express</em> is not the only customer review tool is the company is implementing. According to Shu "Other features TripAdvisor has recently launched to bulk up its reviews include EasyToBook.com, which allows users to share travel reviews with friends, and the Rave Review widget, which allows site owners to display photos with positive reviews." <h3>TripAdvisor Review Express Video</h3> <iframe src="http://www.youtube.com/embed/6SMmH3eJ9EQ" height="315" width="560" allowfullscreen="" frameborder="0"></iframe> <h4>The Rewards of Online Customer Reviews</h4> The rewards of consumer feedback are significantly positive to all aspects of businesses. Online customer reviews will improve your company's reputation and increase sales. Addtionally, applied online feedback helps to improve operations, rectify shortcomings, and provide insight for delivering outstanding products and customer service. Today more than ever before, it’s essential to enable your customers to share opinions online. · http://bit.ly/12PSvKi
    15 days ago
    2
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  • preview
    The importance of social media as well as recent Google algorithm updates have placed <strong>content marketing</strong> at the center of many brand campaigns. <a href="http://www.mojocreator.com/capabilities/marketing-technology/">Content marketing</a> is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and prospects without a sales pitch. The brand marketer provides information that makes the buyer more educated. As brands offer consistent valuable information to their target market, the ultimate reward is new customers with brand loyalty. A good piece of brand content intrigues and engages its audience. A great piece of content can go viral and be exposed much more widely than ever imagined. Lots of work goes into a content marketing for brands; hours of brainstorming, research and production are all required. Even after all this labor, content marketing success is unpredictable and difficult to achieve. <h2>Content Marketing: Mining Ideas From Social Networks</h2> With so much riding on each piece of content, marketers should seek any possible advantage to help content gain acceptance. With this in mind, Sujan Patel proposes an interesting idea: Why not survey your target market on social media for what information they feel would be most valuable to them? His <a href="http://www.searchenginejournal.com/mining-your-social-networks-for-content-marketing-ideas/" target="_blank">content marketing</a> article in Search Engine Journal explores several strategies to cut back on total research time and increase the likelihood of success: <p style="padding-left: 30px;">"Here are a few different ways to do it…</p> <h6 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg"><img class="alignright size-full wp-image-3232" alt="content marketing" src="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg" width="300" height="303" /></a>Strategy #1 – Check your followers’ retweets</h6> <p style="padding-left: 30px;">Ideally, when creating content marketing pieces, your goal is to create materials that your followers will share with each other. This type of viral-style sharing increases the reach of your brand without requiring your direct involvement – giving you more bang for your marketing buck.</p> <p style="padding-left: 30px;">So if you want to build the types of content that your social followers are most likely to share, the easiest place to start is to see what they’re already sharing!</p> <p style="padding-left: 30px;">To use this strategy, log in to your business’s Twitter account and navigate to the feed that displays the activity of the people who are currently following you. Scroll down the list and open the links of any blog articles or infographics that your followers have shared directly or retweeted.</p> <p style="padding-left: 30px;">Once you’ve opened up a handful of windows, make a note of the subject matter and type of content found at each link. Pay special attention to any trends that can be gleaned from this information. For example, if you see several articles on a single topic or find that your audience prefers sharing videos to text-based articles, use this information when it comes time to create your own content marketing campaign pieces.</p> <p style="padding-left: 30px;">Of course, depending on how diverse your follower base is, it’s possible that you won’t see any definitive trends in this information. If this winds up being the case for you, move on to the next social network mining strategy…</p> <h6 style="padding-left: 30px;">Strategy #2 – Check with your industry’s authority figures</h6> <p style="padding-left: 30px;">Another way to use your social network’s activity to inform your content creation process is to pay attention to the posts from your industry’s authority figures that are gaining the most traction.</p> <p style="padding-left: 30px;">To do this, you’ll need to start – obviously – by identifying your industry’s authority figures. Ideally, this won’t be the first time you do this, as forming relationships with these people can be a valuable way to grow and promote your website beyond simple data mining.</p> <p style="padding-left: 30px;">However, if you don’t yet have a list of industry influencers, you can find them via Google searchers for keyword phrases like, “Top [industry] blog” or “Best [industry] bloggers.”</p> <p style="padding-left: 30px;">Once you’ve found these people, take a look at their social media profiles, paying special attention to the relative amount of engagement each of their updates has received. For example, if you see that one tweet in particular from an industry authority figure has more replies, retweets and favorites than any other, it could be that the update struck a chord with his or her readers.</p> <p style="padding-left: 30px;">Carry out this same process on all of the major social networks, as the strength of an influencer’s following may vary by platform. Whether you find this information on Facebook, Twitter, Google+ or Pinterest, the key is to look out for posts that stand out in terms of engagement. Identifying a few of these popular updates can give you insight into the topics that appeal most to your audience – paving the way for the creation of your own content pieces targeting these same ideas.</p> <h6 style="padding-left: 30px;">Strategy #3 – Just ask</h6> <p style="padding-left: 30px;">But while the idea of monitoring influencers’ activity has the potential to turn up some interesting content creation ideas, keep in mind that this strategy has one major weakness – it’s not tailored to your particular audience!</p> <p style="padding-left: 30px;">Sure, the odds are good that readers who were interested in a content piece on one particular topic will wind up engaged with future posts on this same subject. But at the same time, posting repeatedly about the same topic can lead to audience burnout and risks making you look like a copycat who’s ripping off better-known professionals.</p> <p style="padding-left: 30px;">So what’s a content marketer to do? Well – for starters – why not ask your audience directly what they want to read about?</p> <p style="padding-left: 30px;">One of the easiest ways to drum up ideas for new content pieces is to simply ask your social followers what questions they have and what topics interest them. This can be done in a number of different ways, including:</p> <ul> <li>Posting broad queries to your social profiles, like “What’s your biggest [industry] question right now? Shoot me a message and I’ll cover it on my blog.”</li> <li>Sending direct messages to your most devoted social media followers asking if they have any future post requests.</li> <li>Creating polls featuring possible topic ideas and posting them to your social profiles.</li> <li>Offering an incentive or creating a giveaway contest for the social follower who gives you the best new blog post idea.</li> <li>Directing social media followers to a SurveyMonkey survey that asks them about their current needs and interests.</li> </ul> <p style="padding-left: 30px;">Now, there are a few caveats you’ll want to keep in mind here…</p> <p style="padding-left: 30px;">First of all, while this strategy can be effective, it should be used in moderation. Asking your followers what they’d like you to cover on your website once a week runs the risk of making you look uneducated and uninformed about your audience. Really, if you can’t handle coming up with your own blog post topics on a regular basis, why should these readers trust the information you give out on your site?</p> <p style="padding-left: 30px;">In addition, it’s important to keep in mind that what people say they want and what they actually want are often two different things. It’s entirely possible that you’ll wind up soliciting ideas on your favorite social network, getting excited about a possible topic that arises and then find yourself facing crickets chirping when the actual piece goes live.</p> <p style="padding-left: 30px;">For these reasons, it’s a good idea to use this strategy sparingly – no more than once per month. In the meantime, if you’re stumped for content marketing ideas, use the other strategies described above or more time-tested approaches (like researching industry trends or mining your website’s analytics account for information on your past top content pieces).</p> <p style="padding-left: 30px;">Your social media accounts can be great sources of information on the types of content and the topics that are performing best with your audience members. Use this market research data to your advantage by making it a regular priority to engage with these followers and explore the content pieces they’re sharing – your own <span style="text-decoration: underline;">content marketing</span> efforts will thank you!"</p> <h3>Content Marketing Importance</h3> Consumers are becoming more adept at avoiding traditional marketing channels. DVRs allow for skipping TV commercials, radio markets are segmented by music services and iPods, and Internet PPC and banner ads are increasingly viewed as spam. The consumer is incredibly educated to the efforts to "sell' them. Successful <em>c · http://bit.ly/18Ngm0q
    The importance of social media as well as recent Google algorithm updates have placed <strong>content marketing</strong> at the center of many brand campaigns. <a href="http://www.mojocreator.com/capabilities/marketing-technology/">Content marketing</a> is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and prospects without a sales pitch. The brand marketer provides information that makes the buyer more educated. As brands offer consistent valuable information to their target market, the ultimate reward is new customers with brand loyalty. A good piece of brand content intrigues and engages its audience. A great piece of content can go viral and be exposed much more widely than ever imagined. Lots of work goes into a content marketing for brands; hours of brainstorming, research and production are all required. Even after all this labor, content marketing success is unpredictable and difficult to achieve. <h2>Content Marketing: Mining Ideas From Social Networks</h2> With so much riding on each piece of content, marketers should seek any possible advantage to help content gain acceptance. With this in mind, Sujan Patel proposes an interesting idea: Why not survey your target market on social media for what information they feel would be most valuable to them? His <a href="http://www.searchenginejournal.com/mining-your-social-networks-for-content-marketing-ideas/" target="_blank">content marketing</a> article in Search Engine Journal explores several strategies to cut back on total research time and increase the likelihood of success: <p style="padding-left: 30px;">"Here are a few different ways to do it…</p> <h6 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg"><img class="alignright size-full wp-image-3232" alt="content marketing" src="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg" width="300" height="303" /></a>Strategy #1 – Check your followers’ retweets</h6> <p style="padding-left: 30px;">Ideally, when creating content marketing pieces, your goal is to create materials that your followers will share with each other. This type of viral-style sharing increases the reach of your brand without requiring your direct involvement – giving you more bang for your marketing buck.</p> <p style="padding-left: 30px;">So if you want to build the types of content that your social followers are most likely to share, the easiest place to start is to see what they’re already sharing!</p> <p style="padding-left: 30px;">To use this strategy, log in to your business’s Twitter account and navigate to the feed that displays the activity of the people who are currently following you. Scroll down the list and open the links of any blog articles or infographics that your followers have shared directly or retweeted.</p> <p style="padding-left: 30px;">Once you’ve opened up a handful of windows, make a note of the subject matter and type of content found at each link. Pay special attention to any trends that can be gleaned from this information. For example, if you see several articles on a single topic or find that your audience prefers sharing videos to text-based articles, use this information when it comes time to create your own content marketing campaign pieces.</p> <p style="padding-left: 30px;">Of course, depending on how diverse your follower base is, it’s possible that you won’t see any definitive trends in this information. If this winds up being the case for you, move on to the next social network mining strategy…</p> <h6 style="padding-left: 30px;">Strategy #2 – Check with your industry’s authority figures</h6> <p style="padding-left: 30px;">Another way to use your social network’s activity to inform your content creation process is to pay attention to the posts from your industry’s authority figures that are gaining the most traction.</p> <p style="padding-left: 30px;">To do this, you’ll need to start – obviously – by identifying your industry’s authority figures. Ideally, this won’t be the first time you do this, as forming relationships with these people can be a valuable way to grow and promote your website beyond simple data mining.</p> <p style="padding-left: 30px;">However, if you don’t yet have a list of industry influencers, you can find them via Google searchers for keyword phrases like, “Top [industry] blog” or “Best [industry] bloggers.”</p> <p style="padding-left: 30px;">Once you’ve found these people, take a look at their social media profiles, paying special attention to the relative amount of engagement each of their updates has received. For example, if you see that one tweet in particular from an industry authority figure has more replies, retweets and favorites than any other, it could be that the update struck a chord with his or her readers.</p> <p style="padding-left: 30px;">Carry out this same process on all of the major social networks, as the strength of an influencer’s following may vary by platform. Whether you find this information on Facebook, Twitter, Google+ or Pinterest, the key is to look out for posts that stand out in terms of engagement. Identifying a few of these popular updates can give you insight into the topics that appeal most to your audience – paving the way for the creation of your own content pieces targeting these same ideas.</p> <h6 style="padding-left: 30px;">Strategy #3 – Just ask</h6> <p style="padding-left: 30px;">But while the idea of monitoring influencers’ activity has the potential to turn up some interesting content creation ideas, keep in mind that this strategy has one major weakness – it’s not tailored to your particular audience!</p> <p style="padding-left: 30px;">Sure, the odds are good that readers who were interested in a content piece on one particular topic will wind up engaged with future posts on this same subject. But at the same time, posting repeatedly about the same topic can lead to audience burnout and risks making you look like a copycat who’s ripping off better-known professionals.</p> <p style="padding-left: 30px;">So what’s a content marketer to do? Well – for starters – why not ask your audience directly what they want to read about?</p> <p style="padding-left: 30px;">One of the easiest ways to drum up ideas for new content pieces is to simply ask your social followers what questions they have and what topics interest them. This can be done in a number of different ways, including:</p> <ul> <li>Posting broad queries to your social profiles, like “What’s your biggest [industry] question right now? Shoot me a message and I’ll cover it on my blog.”</li> <li>Sending direct messages to your most devoted social media followers asking if they have any future post requests.</li> <li>Creating polls featuring possible topic ideas and posting them to your social profiles.</li> <li>Offering an incentive or creating a giveaway contest for the social follower who gives you the best new blog post idea.</li> <li>Directing social media followers to a SurveyMonkey survey that asks them about their current needs and interests.</li> </ul> <p style="padding-left: 30px;">Now, there are a few caveats you’ll want to keep in mind here…</p> <p style="padding-left: 30px;">First of all, while this strategy can be effective, it should be used in moderation. Asking your followers what they’d like you to cover on your website once a week runs the risk of making you look uneducated and uninformed about your audience. Really, if you can’t handle coming up with your own blog post topics on a regular basis, why should these readers trust the information you give out on your site?</p> <p style="padding-left: 30px;">In addition, it’s important to keep in mind that what people say they want and what they actually want are often two different things. It’s entirely possible that you’ll wind up soliciting ideas on your favorite social network, getting excited about a possible topic that arises and then find yourself facing crickets chirping when the actual piece goes live.</p> <p style="padding-left: 30px;">For these reasons, it’s a good idea to use this strategy sparingly – no more than once per month. In the meantime, if you’re stumped for content marketing ideas, use the other strategies described above or more time-tested approaches (like researching industry trends or mining your website’s analytics account for information on your past top content pieces).</p> <p style="padding-left: 30px;">Your social media accounts can be great sources of information on the types of content and the topics that are performing best with your audience members. Use this market research data to your advantage by making it a regular priority to engage with these followers and explore the content pieces they’re sharing – your own <span style="text-decoration: underline;">content marketing</span> efforts will thank you!"</p> <h3>Content Marketing Importance</h3> Consumers are becoming more adept at avoiding traditional marketing channels. DVRs allow for skipping TV commercials, radio markets are segmented by music services and iPods, and Internet PPC and banner ads are increasingly viewed as spam. The consumer is incredibly educated to the efforts to "sell' them. Successful <em>c · http://bit.ly/18Ngm0q
    16 days ago
    2
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  • preview
    <a href="http://www.mojocreator.com/capabilities/marketing-technology/social-media-marketing/">Twitter</a> is an important tool every brand should use to build and engage their customer base. Due to the 140 character limit and specific <em>Twitter</em> terminology, many users create their own style of Twitter messages. This can lead to Tweets that lack grammar, and are confusing to the reader. As the platform grows, the need for rules of good <strong>Twitter grammar and usage</strong> increases as well. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Twitter-grammar-and-usage.png"><img class="alignright size-medium wp-image-3222" alt="Twitter grammar and usage" src="http://www.mojocreator.com/wp-content/uploads/Twitter-grammar-and-usage-300x205.png" width="300" height="205" /></a>Twitter Grammar and Usage:13 Tips for Twitter Success</h2> Tim Chilcote at Ignite Social Media has produced a great article on <a href="http://www.ignitesocialmedia.com/twitter-marketing/style-grammar-tips-tricks-best-practices-twitter/" target="_blank">Twitter grammar and usage</a>. His rules lay out a clear blueprint for brand marketers to follow when attempting to engage customers: <p style="padding-left: 30px;">"Whether you’re a major brand or an individual tweeting from a professional account—even if you just use Twitter in your personal life—the better your style, the more clearly your message will be received. Here are 13 tips to clean up your message and engage your audience:</p> <h4 style="padding-left: 30px;">1. Compose Tweets with Care</h4> <p style="padding-left: 30px;">My high school English teacher used to say, “If you’re counting the words you write, you’re not writing the words that count.” He never met Twitter. Now, not only do we count our words, we have to count our characters. Proofread your tweets, read them aloud when possible, and leave enough characters for an old-school “RT” retweet. Allow followers to amplify your message with minimal effort (see tip #3).</p> <h4 style="padding-left: 30px;">2. Tweets Start with Words, not Periods</h4> <p style="padding-left: 30px;">Somewhere about halfway through Twitter’s young life, users wised up to the fact that not all their followers were seeing @ replies. As a workaround, people began adding periods to open a Tweet, so all their followers would see the message. Here’s the problem: more often than not, a period to open a tweet is a signal that the message is either going to be a snarky complaint or brag, neither of which is ideal. Instead of tacking a period to the beginning of your tweet, rearrange your message.</p> <h4 style="padding-left: 30px;">3. The Real Limit is Less than 140 Characters</h4> <p style="padding-left: 30px;">The real limit is 140 minus “RT @YourName:” Give followers enough leftover characters (~20) for an old-school retweet. Heck, leave even more characters so people can add a comment. The more retweets, the more conversation, the more engagement. Again, make it easy for your followers to spread your message.</p> <h4 style="padding-left: 30px;">4. Avoid Shorthand</h4> <p style="padding-left: 30px;">Social media is not a private instant messaging service. That means no LOL, RU, BRB, NP, etc. Shorthand or insider slang is acceptable in a one-on-one online conversation with a friend. But in a public forum, it can be off-putting. And if your tweet gets picked up and shared by a news organization, industry leader, or celebrity, you’d be better served to clearly spell out your meaning. I even prefer “HaHa” over “LOL” to “laugh” online. There’s nothing funny about ROFL.</p> <h4 style="padding-left: 30px;">5. The Difference Between RT, MT, and a Native Retweet</h4> <p style="padding-left: 30px;">Call me old fashioned, but I prefer the old-school “RT” retweet.</p> <p style="padding-left: 30px;">Old-school retweets are still the most reliable method for notifying users since Twitter perceives them as @ tags. They are also good for adding comments. I only use the native retweet when character limits don’t leave enough space for an old-school retweet. The more recent adoption of “MT” (modified tweet) throws an additional wrench in the mix. I’m not a huge fan of the MT, which is now used to alert followers that the content of a retweet has been edited. Looking back to my teaching days, I’d suggest that the MT is only necessary if the meaning of the tweet has been fundamentally altered.</p> <h4 style="padding-left: 30px;">6. Shorten URLs</h4> <p style="padding-left: 30px;">Shorten the links in your tweets using Bit.ly or Google Url Shortener. These shortening services will buy you characters (depending on the platform from which you’re tweeting) and help you track clicks. And even if you’re not tracking your links, at least you’ll look like you are. Think of each tweet as a mini job interview. Dress your tweets for the success they’re seeking.</p> <h4 style="padding-left: 30px;">7. Tag Relevant Twitter Handles</h4> <p style="padding-left: 30px;">Whenever possible, tag people in your tweets, even if it’s a celebrity who is unlikely to engage. Tags help add context for your followers, tags show that you’ve composed your tweet with care, and tags are more likely to keep the conversation growing, right @JustinVerlander?</p> <h4 style="padding-left: 30px;">8. Avoid Connecting Third-Party Apps when Possible</h4> <p style="padding-left: 30px;">Third-party apps don’t play well across platforms. Of the red flags on Twitter, nothing is more glaring than a shortened link coming from Facebook. You might as well add a prefix to your link: DON’T CLICK ME. EVER.</p> <h4 style="padding-left: 30px;">9. The @ Symbol is Silent</h4> <p style="padding-left: 30px;">The @ symbol is for replying and tagging only; it does not serve the dual purpose of replacing the word “at.”</p> <h4 style="padding-left: 30px;">10. Set off Links with the Appropriate Punctuation</h4> <p style="padding-left: 30px;">There’s no perfect solution. A colon is probably the most grammatically correct, a simple period is probably the most visually appealing, and occasionally an em dash adds context. However you choose to set off your links, be consistent.</p> <h4 style="padding-left: 30px;">11. Use Vertical Breaks and Brackets to Clarify and Include Notes for Readers</h4> <p style="padding-left: 30px;">Clarity is essential for engagement with a tweet. When you’re linking to a YouTube clip, make it clear to your followers that they’ll see a video when they click the link. This increases clicks and builds trust for future tweets. The best way to notify followers of your intention is to note the content source with a vertical break or brackets.</p> <h4 style="padding-left: 30px;">12. Single Quotation Marks are Acceptable Replacements for Italics</h4> <p style="padding-left: 30px;">Since it’s not possible to add text formatting to<span style="text-decoration: underline;"> Twitter</span>, single quotes are an acceptable substitution if you need to grammatically use italics to make your point.</p> <h4 style="padding-left: 30px;">13. Oh, the Hashtag</h4> <p style="padding-left: 30px;">Research your hashtags to make sure they’re being used (unless you’re starting a tag or adding one for comedic effect), don’t overdo it, and use hashtags in-text when possible for smooth composition. If you need to add them to the end of a tweet, separate hashtags from your tweet with a vertical break to alert your followers that they can stop reading for meaning. And if you’re starting a new tag or adding one for comedic effect, be as original and memorable as possible without spending too many characters. #ThereWillBeATest"</p> <h3>Twitter Grammar and Usage in 140 Characters</h3> Additionally, Grammar Girl's Mignon Fogarty used 140 characters or less to provide her style guide to simple rules for <a href="http://grammar.quickanddirtytips.com/twitter-style-guide.aspx" target="_blank">Twitter grammar and usage</a>: <ul> <li>Don't start posts with “I am.” You're answering the question, “What are you doing?” It's OK to answer with fragments in a conversation.</li> <li>Use proper capitalization. Typing in lowercase doesn't save characters; it's just lazy.</li> <li>Use proper basic punctuation. It helps people understand what you mean.</li> <li>Don't use abbreviations such as 4U and L8. They make you sound like a 12-year-old (which is bad, unless you actually are a 12-year-old).</li> <li>Use contractions whenever possible.</li> <li>Shorthand symbols such as &gt;, =, &amp;, and @ are allowed.</li> <li>Shortened word forms such as nite and thru are allowed.</li> <li>Use numerals, not words, for all numbers.</li> <li>Provide links and context whenever possible. Remember that many of your followers can't see what you are responding to.</li> <li>If you can't say it in 140 characters, reevaluate whether you should be posting it at Twitter.</li> </ul> · http://bit.ly/100cPLd
    <a href="http://www.mojocreator.com/capabilities/marketing-technology/social-media-marketing/">Twitter</a> is an important tool every brand should use to build and engage their customer base. Due to the 140 character limit and specific <em>Twitter</em> terminology, many users create their own style of Twitter messages. This can lead to Tweets that lack grammar, and are confusing to the reader. As the platform grows, the need for rules of good <strong>Twitter grammar and usage</strong> increases as well. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Twitter-grammar-and-usage.png"><img class="alignright size-medium wp-image-3222" alt="Twitter grammar and usage" src="http://www.mojocreator.com/wp-content/uploads/Twitter-grammar-and-usage-300x205.png" width="300" height="205" /></a>Twitter Grammar and Usage:13 Tips for Twitter Success</h2> Tim Chilcote at Ignite Social Media has produced a great article on <a href="http://www.ignitesocialmedia.com/twitter-marketing/style-grammar-tips-tricks-best-practices-twitter/" target="_blank">Twitter grammar and usage</a>. His rules lay out a clear blueprint for brand marketers to follow when attempting to engage customers: <p style="padding-left: 30px;">"Whether you’re a major brand or an individual tweeting from a professional account—even if you just use Twitter in your personal life—the better your style, the more clearly your message will be received. Here are 13 tips to clean up your message and engage your audience:</p> <h4 style="padding-left: 30px;">1. Compose Tweets with Care</h4> <p style="padding-left: 30px;">My high school English teacher used to say, “If you’re counting the words you write, you’re not writing the words that count.” He never met Twitter. Now, not only do we count our words, we have to count our characters. Proofread your tweets, read them aloud when possible, and leave enough characters for an old-school “RT” retweet. Allow followers to amplify your message with minimal effort (see tip #3).</p> <h4 style="padding-left: 30px;">2. Tweets Start with Words, not Periods</h4> <p style="padding-left: 30px;">Somewhere about halfway through Twitter’s young life, users wised up to the fact that not all their followers were seeing @ replies. As a workaround, people began adding periods to open a Tweet, so all their followers would see the message. Here’s the problem: more often than not, a period to open a tweet is a signal that the message is either going to be a snarky complaint or brag, neither of which is ideal. Instead of tacking a period to the beginning of your tweet, rearrange your message.</p> <h4 style="padding-left: 30px;">3. The Real Limit is Less than 140 Characters</h4> <p style="padding-left: 30px;">The real limit is 140 minus “RT @YourName:” Give followers enough leftover characters (~20) for an old-school retweet. Heck, leave even more characters so people can add a comment. The more retweets, the more conversation, the more engagement. Again, make it easy for your followers to spread your message.</p> <h4 style="padding-left: 30px;">4. Avoid Shorthand</h4> <p style="padding-left: 30px;">Social media is not a private instant messaging service. That means no LOL, RU, BRB, NP, etc. Shorthand or insider slang is acceptable in a one-on-one online conversation with a friend. But in a public forum, it can be off-putting. And if your tweet gets picked up and shared by a news organization, industry leader, or celebrity, you’d be better served to clearly spell out your meaning. I even prefer “HaHa” over “LOL” to “laugh” online. There’s nothing funny about ROFL.</p> <h4 style="padding-left: 30px;">5. The Difference Between RT, MT, and a Native Retweet</h4> <p style="padding-left: 30px;">Call me old fashioned, but I prefer the old-school “RT” retweet.</p> <p style="padding-left: 30px;">Old-school retweets are still the most reliable method for notifying users since Twitter perceives them as @ tags. They are also good for adding comments. I only use the native retweet when character limits don’t leave enough space for an old-school retweet. The more recent adoption of “MT” (modified tweet) throws an additional wrench in the mix. I’m not a huge fan of the MT, which is now used to alert followers that the content of a retweet has been edited. Looking back to my teaching days, I’d suggest that the MT is only necessary if the meaning of the tweet has been fundamentally altered.</p> <h4 style="padding-left: 30px;">6. Shorten URLs</h4> <p style="padding-left: 30px;">Shorten the links in your tweets using Bit.ly or Google Url Shortener. These shortening services will buy you characters (depending on the platform from which you’re tweeting) and help you track clicks. And even if you’re not tracking your links, at least you’ll look like you are. Think of each tweet as a mini job interview. Dress your tweets for the success they’re seeking.</p> <h4 style="padding-left: 30px;">7. Tag Relevant Twitter Handles</h4> <p style="padding-left: 30px;">Whenever possible, tag people in your tweets, even if it’s a celebrity who is unlikely to engage. Tags help add context for your followers, tags show that you’ve composed your tweet with care, and tags are more likely to keep the conversation growing, right @JustinVerlander?</p> <h4 style="padding-left: 30px;">8. Avoid Connecting Third-Party Apps when Possible</h4> <p style="padding-left: 30px;">Third-party apps don’t play well across platforms. Of the red flags on Twitter, nothing is more glaring than a shortened link coming from Facebook. You might as well add a prefix to your link: DON’T CLICK ME. EVER.</p> <h4 style="padding-left: 30px;">9. The @ Symbol is Silent</h4> <p style="padding-left: 30px;">The @ symbol is for replying and tagging only; it does not serve the dual purpose of replacing the word “at.”</p> <h4 style="padding-left: 30px;">10. Set off Links with the Appropriate Punctuation</h4> <p style="padding-left: 30px;">There’s no perfect solution. A colon is probably the most grammatically correct, a simple period is probably the most visually appealing, and occasionally an em dash adds context. However you choose to set off your links, be consistent.</p> <h4 style="padding-left: 30px;">11. Use Vertical Breaks and Brackets to Clarify and Include Notes for Readers</h4> <p style="padding-left: 30px;">Clarity is essential for engagement with a tweet. When you’re linking to a YouTube clip, make it clear to your followers that they’ll see a video when they click the link. This increases clicks and builds trust for future tweets. The best way to notify followers of your intention is to note the content source with a vertical break or brackets.</p> <h4 style="padding-left: 30px;">12. Single Quotation Marks are Acceptable Replacements for Italics</h4> <p style="padding-left: 30px;">Since it’s not possible to add text formatting to<span style="text-decoration: underline;"> Twitter</span>, single quotes are an acceptable substitution if you need to grammatically use italics to make your point.</p> <h4 style="padding-left: 30px;">13. Oh, the Hashtag</h4> <p style="padding-left: 30px;">Research your hashtags to make sure they’re being used (unless you’re starting a tag or adding one for comedic effect), don’t overdo it, and use hashtags in-text when possible for smooth composition. If you need to add them to the end of a tweet, separate hashtags from your tweet with a vertical break to alert your followers that they can stop reading for meaning. And if you’re starting a new tag or adding one for comedic effect, be as original and memorable as possible without spending too many characters. #ThereWillBeATest"</p> <h3>Twitter Grammar and Usage in 140 Characters</h3> Additionally, Grammar Girl's Mignon Fogarty used 140 characters or less to provide her style guide to simple rules for <a href="http://grammar.quickanddirtytips.com/twitter-style-guide.aspx" target="_blank">Twitter grammar and usage</a>: <ul> <li>Don't start posts with “I am.” You're answering the question, “What are you doing?” It's OK to answer with fragments in a conversation.</li> <li>Use proper capitalization. Typing in lowercase doesn't save characters; it's just lazy.</li> <li>Use proper basic punctuation. It helps people understand what you mean.</li> <li>Don't use abbreviations such as 4U and L8. They make you sound like a 12-year-old (which is bad, unless you actually are a 12-year-old).</li> <li>Use contractions whenever possible.</li> <li>Shorthand symbols such as &gt;, =, &amp;, and @ are allowed.</li> <li>Shortened word forms such as nite and thru are allowed.</li> <li>Use numerals, not words, for all numbers.</li> <li>Provide links and context whenever possible. Remember that many of your followers can't see what you are responding to.</li> <li>If you can't say it in 140 characters, reevaluate whether you should be posting it at Twitter.</li> </ul> · http://bit.ly/100cPLd
    19 days ago
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    In the battle for the most customers, <span style="text-decoration: underline">Fb</span> is king. Whilst each Twitter and Google Furthermore have been competing for second location, they nonetheless have however to arrive close to difficult Fb. The objective of these social platforms is not only gaining new customers, but attempts to maintain them engaged and active as nicely. The formerly recognized pattern of <a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Fb Fatigue</a> appears to have disappeared as current research display that <strong>Fb active usage</strong> is booming. <h2>Fb Active Usage: International Internet Index</h2> International Internet Index launched their newest Stream Social report forВ Q1 2013 final 7 days. This report discusses some of essential developments in <a href="http://www.globalwebindex.net/Stream-Social" target="_blank">Fb active usage</a>: <p style="padding-left: 30px">"The most substantial developments are:</p> <ul style="padding-left: 60px"> <li>A increase in active engagement throughout all social platforms with Twitter the quickest expanding</li> <li>Nearby social platforms carry on their decline about the globe with the exception of China and Russia</li> <li>Mobile is taking part in a huge function in driving genuine-time active usage of social platforms in all marketplaces</li> <li>More mature web customers are also driving social platforms development globally</li> <li>Google+ remains the quantity two social system in the globe with 359 million month-to-month active customers</li> </ul> <p style="padding-left: 30px"><a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg"><img class="alignright wp-image-3213" alt="Facebook Active Usage" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg" width="330" height="283"></a>Beginning with Fb, the world’s biggest social community has noticed its complete quantity of active customers (defined by these who have utilized or contributed to the services in the past thirty day period) improve by 35% in between Q2 2012 and Q1 2013. Twitter has noticed even quicker active user development, and at forty four% development in the exact same time period, is presently the quickest-expanding social system in the globe by active customers. Google+ continues to register powerful development as nicely with its active customers foundation expanding by 33% in between Q2 2012 and Q1 2013.</p> <p style="padding-left: 30px">The driving forces powering these extraordinary performances – particularly fascinating offered the proof of “Facebook Fatigue” we discovered couple many years ago – are two important elements: mobile and more mature customers.</p> <p style="padding-left: 30px">Mobile is by much the primary aspect, and because Q1 2011, the quantity of individuals accessibility the web by way of a mobile telephone has elevated by sixty.three% to 818.four million throughout the 31 GWI marketplaces.</p> <p style="padding-left: 30px">Additional proof to assistance the reality that mobile is driving social can be discovered when we evaluate the active social system usage of iOS and Android customers to the typical. iOS and Android customers are considerably much more most likely to use Fb, Twitter and Google+ in contrast to the typical web user about the globe. For instance, iOS customers in Germany, France, the Netherlands, the US,and the Uk are almost twice as most likely to use Twitter in contrast to the typical and in Poland, they are 4 occasions much more most likely to use the micro-running a blog services.</p> <p style="padding-left: 30px">The influence of more mature user teams is much more restricted but nonetheless substantial. In between Q2 2012 and Q1 2013 Twitter’s quickest expanding age demographic was fifty five to sixty four yr olds, registering an improve in active customers of seventy nine%. Each Facebook’s and Google+’s quickest expanding age demographic was forty five to fifty four yr olds, expanding by forty six% and fifty six% respectively.</p> <p style="padding-left: 30px">Importantly, these developments have elevated Facebook’s active user to accounts ratio to eighty two% whilst Twitter and Google+ see their active user ratios at sixty two% and sixty% respectively."</p> <h3>Fb Active Usage: Are Customers Truly Engaged?</h3> In accordance to Sharon Maclis, there may be some skewing of the <a href="http://blogs.computerworld.com/19856/facebooks_daily_users_may_not_all_be_engaging_daily" target="_blank">Fb active usage</a> figures: <p style="padding-left: 30px">"It turns out all these "every day" customers might not really be utilizing Fb each working day following all. In an amended submitting with the Safety and Trade Fee Wednesday, Fb admits that their information are skewed by mobile applications that frequently "verify in" -- whether or not or not the user has really engaged with Fb at all. Much more particularly:</p> <p style="padding-left: 60px">"Our metrics are also impacted by programs on particular mobile gadgets that immediately get in touch with our servers for normal updates with no user motion concerned, and this activity can trigger our method to count the user related with this kind of a gadget as an active user on the working day this kind of get in touch with occurs. We estimate that much less than five% of our estimated globally DAUs as of December 31, 2011 and 2010 resulted from this kind of automatic mobile activity, and that this kind of activity experienced a substantially smaller sized impact on our estimate of globally MAUs and mobile MAUs."</p> <p style="padding-left: 30px">So essentially, you are a every day Fb user if you have a smartphone and established up a Fb application but didn't disable automatic track record activity, as lengthy as your telephone is on. Fb states that's only five% of their every day customers, but they do not say how they arrive up with that "much less than five%" determine."</p> · http://bit.ly/ZpIpPt
    In the battle for the most customers, <span style="text-decoration: underline">Fb</span> is king. Whilst each Twitter and Google Furthermore have been competing for second location, they nonetheless have however to arrive close to difficult Fb. The objective of these social platforms is not only gaining new customers, but attempts to maintain them engaged and active as nicely. The formerly recognized pattern of <a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Fb Fatigue</a> appears to have disappeared as current research display that <strong>Fb active usage</strong> is booming. <h2>Fb Active Usage: International Internet Index</h2> International Internet Index launched their newest Stream Social report forВ Q1 2013 final 7 days. This report discusses some of essential developments in <a href="http://www.globalwebindex.net/Stream-Social" target="_blank">Fb active usage</a>: <p style="padding-left: 30px">"The most substantial developments are:</p> <ul style="padding-left: 60px"> <li>A increase in active engagement throughout all social platforms with Twitter the quickest expanding</li> <li>Nearby social platforms carry on their decline about the globe with the exception of China and Russia</li> <li>Mobile is taking part in a huge function in driving genuine-time active usage of social platforms in all marketplaces</li> <li>More mature web customers are also driving social platforms development globally</li> <li>Google+ remains the quantity two social system in the globe with 359 million month-to-month active customers</li> </ul> <p style="padding-left: 30px"><a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg"><img class="alignright wp-image-3213" alt="Facebook Active Usage" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg" width="330" height="283"></a>Beginning with Fb, the world’s biggest social community has noticed its complete quantity of active customers (defined by these who have utilized or contributed to the services in the past thirty day period) improve by 35% in between Q2 2012 and Q1 2013. Twitter has noticed even quicker active user development, and at forty four% development in the exact same time period, is presently the quickest-expanding social system in the globe by active customers. Google+ continues to register powerful development as nicely with its active customers foundation expanding by 33% in between Q2 2012 and Q1 2013.</p> <p style="padding-left: 30px">The driving forces powering these extraordinary performances – particularly fascinating offered the proof of “Facebook Fatigue” we discovered couple many years ago – are two important elements: mobile and more mature customers.</p> <p style="padding-left: 30px">Mobile is by much the primary aspect, and because Q1 2011, the quantity of individuals accessibility the web by way of a mobile telephone has elevated by sixty.three% to 818.four million throughout the 31 GWI marketplaces.</p> <p style="padding-left: 30px">Additional proof to assistance the reality that mobile is driving social can be discovered when we evaluate the active social system usage of iOS and Android customers to the typical. iOS and Android customers are considerably much more most likely to use Fb, Twitter and Google+ in contrast to the typical web user about the globe. For instance, iOS customers in Germany, France, the Netherlands, the US,and the Uk are almost twice as most likely to use Twitter in contrast to the typical and in Poland, they are 4 occasions much more most likely to use the micro-running a blog services.</p> <p style="padding-left: 30px">The influence of more mature user teams is much more restricted but nonetheless substantial. In between Q2 2012 and Q1 2013 Twitter’s quickest expanding age demographic was fifty five to sixty four yr olds, registering an improve in active customers of seventy nine%. Each Facebook’s and Google+’s quickest expanding age demographic was forty five to fifty four yr olds, expanding by forty six% and fifty six% respectively.</p> <p style="padding-left: 30px">Importantly, these developments have elevated Facebook’s active user to accounts ratio to eighty two% whilst Twitter and Google+ see their active user ratios at sixty two% and sixty% respectively."</p> <h3>Fb Active Usage: Are Customers Truly Engaged?</h3> In accordance to Sharon Maclis, there may be some skewing of the <a href="http://blogs.computerworld.com/19856/facebooks_daily_users_may_not_all_be_engaging_daily" target="_blank">Fb active usage</a> figures: <p style="padding-left: 30px">"It turns out all these "every day" customers might not really be utilizing Fb each working day following all. In an amended submitting with the Safety and Trade Fee Wednesday, Fb admits that their information are skewed by mobile applications that frequently "verify in" -- whether or not or not the user has really engaged with Fb at all. Much more particularly:</p> <p style="padding-left: 60px">"Our metrics are also impacted by programs on particular mobile gadgets that immediately get in touch with our servers for normal updates with no user motion concerned, and this activity can trigger our method to count the user related with this kind of a gadget as an active user on the working day this kind of get in touch with occurs. We estimate that much less than five% of our estimated globally DAUs as of December 31, 2011 and 2010 resulted from this kind of automatic mobile activity, and that this kind of activity experienced a substantially smaller sized impact on our estimate of globally MAUs and mobile MAUs."</p> <p style="padding-left: 30px">So essentially, you are a every day Fb user if you have a smartphone and established up a Fb application but didn't disable automatic track record activity, as lengthy as your telephone is on. Fb states that's only five% of their every day customers, but they do not say how they arrive up with that "much less than five%" determine."</p> · http://bit.ly/ZpIpPt
    20 days ago
    2
    (0)
  • preview
    Many SEO's are using the press release as part of their link building campaign. While, Google's Webspam King Matt Cutts said that <em>press release backlinks</em> will not benefit your website, many believe this to be untrue. Seoconsult.com did an interesting test regarding the power of <a href="http://www.seoconsult.com/seoblog/links-in-press-releases-dont-help-your-seo-this-test-proves-they-do.html" target="_blank">press release backlinks</a> and Mr. Cutts' personal blog. While the test was by no mean perfect, it does show that <strong>press release backlinks</strong> do hold some weight. <h2>Press Release Backlinks: Understanding Effective Techniques</h2> In the era of Penguin and Panda, any link building campaign must be careful to avoid results that could be considered spam. Many times a press release will resemble these unnatural links due to media outlets simply re-posting content with the exact same anchor text over and over. With this in mind, we want to share Jennifer Van Iderstyne's article on effective techniques for gaining <a href="http://searchenginewatch.com/article/2265238/5-Rules-to-Effectively-Use-Press-Releases-for-Links" target="_blank">press release backlinks</a>: <h4 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Get-Backlinks-with-Press-Release.jpg"><img class="alignright size-medium wp-image-3208" alt="Press Release Backlinks" src="http://www.mojocreator.com/wp-content/uploads/Get-Backlinks-with-Press-Release-267x300.jpg" width="267" height="300" /></a>5 Rules to Effectively Use Press Releases for Links</h4> <p style="padding-left: 30px;">"The press release is still a valuable tool for online marketing in a number of ways. Using press releases effectively can still help get links, in a real way.</p> <p style="padding-left: 30px;">1. Keep Your Press Release About Real News</p> <p style="padding-left: 30px;">The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. That's done. Press releases won't do anything for you in that respect.</p> <p style="padding-left: 30px;">But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it.</p> <p style="padding-left: 30px;">2. Don't Over Optimize Your Press Release</p> <p style="padding-left: 30px;">Safe syndication practices would encourage you to go easy on the optimization in a press release. Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. But use an easy hand.</p> <p style="padding-left: 30px;">If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. But if you rely solely on the duplicate prints, over-optimization could hurt later on.</p> <p style="padding-left: 30px;">3. Send Readers to Other Interesting Assets</p> <p style="padding-left: 30px;">Use the press release and the news as a draw to bring readers further into your site. Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site.</p> <p style="padding-left: 30px;">When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing.</p> <p style="padding-left: 30px;">4. Send Your Press Release to Specific Sources</p> <p style="padding-left: 30px;">Choose some individuals or local institutions to send your news to before you release it to the public at large. It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source.</p> <p style="padding-left: 30px;">Strong press contacts can make for valuable assets. In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.</p> <p style="padding-left: 30px;">5. Time it Right</p> <p style="padding-left: 30px;">I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. He said that I'd be better off releasing my news on a Tuesday instead of a Monday morning. Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it."</p> <h3>Press Release Backlinks: Takeaway</h3> <a href="http://www.mojocreator.com/seo/press-release-for-seo/">Press release backlinks</a> remain a valuable SEO tool for increasing traffic and adding rank to your website. Regular and consistent press release distribution should be a part of your overall backlinking strategy. The topic of the press release should be warranted and provide information of some value. The focus of <span style="text-decoration: underline;">press release backlinks</span> has changed from a mass tool to one that should be more focused on quality. By avoiding the appearance of unnatural link practices, the links from press release websites will either have a direct or indirect benefit. · http://bit.ly/103bgYU
    Many SEO's are using the press release as part of their link building campaign. While, Google's Webspam King Matt Cutts said that <em>press release backlinks</em> will not benefit your website, many believe this to be untrue. Seoconsult.com did an interesting test regarding the power of <a href="http://www.seoconsult.com/seoblog/links-in-press-releases-dont-help-your-seo-this-test-proves-they-do.html" target="_blank">press release backlinks</a> and Mr. Cutts' personal blog. While the test was by no mean perfect, it does show that <strong>press release backlinks</strong> do hold some weight. <h2>Press Release Backlinks: Understanding Effective Techniques</h2> In the era of Penguin and Panda, any link building campaign must be careful to avoid results that could be considered spam. Many times a press release will resemble these unnatural links due to media outlets simply re-posting content with the exact same anchor text over and over. With this in mind, we want to share Jennifer Van Iderstyne's article on effective techniques for gaining <a href="http://searchenginewatch.com/article/2265238/5-Rules-to-Effectively-Use-Press-Releases-for-Links" target="_blank">press release backlinks</a>: <h4 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Get-Backlinks-with-Press-Release.jpg"><img class="alignright size-medium wp-image-3208" alt="Press Release Backlinks" src="http://www.mojocreator.com/wp-content/uploads/Get-Backlinks-with-Press-Release-267x300.jpg" width="267" height="300" /></a>5 Rules to Effectively Use Press Releases for Links</h4> <p style="padding-left: 30px;">"The press release is still a valuable tool for online marketing in a number of ways. Using press releases effectively can still help get links, in a real way.</p> <p style="padding-left: 30px;">1. Keep Your Press Release About Real News</p> <p style="padding-left: 30px;">The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. That's done. Press releases won't do anything for you in that respect.</p> <p style="padding-left: 30px;">But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it.</p> <p style="padding-left: 30px;">2. Don't Over Optimize Your Press Release</p> <p style="padding-left: 30px;">Safe syndication practices would encourage you to go easy on the optimization in a press release. Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. But use an easy hand.</p> <p style="padding-left: 30px;">If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. But if you rely solely on the duplicate prints, over-optimization could hurt later on.</p> <p style="padding-left: 30px;">3. Send Readers to Other Interesting Assets</p> <p style="padding-left: 30px;">Use the press release and the news as a draw to bring readers further into your site. Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site.</p> <p style="padding-left: 30px;">When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing.</p> <p style="padding-left: 30px;">4. Send Your Press Release to Specific Sources</p> <p style="padding-left: 30px;">Choose some individuals or local institutions to send your news to before you release it to the public at large. It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source.</p> <p style="padding-left: 30px;">Strong press contacts can make for valuable assets. In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.</p> <p style="padding-left: 30px;">5. Time it Right</p> <p style="padding-left: 30px;">I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. He said that I'd be better off releasing my news on a Tuesday instead of a Monday morning. Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news, writing about it and sharing it."</p> <h3>Press Release Backlinks: Takeaway</h3> <a href="http://www.mojocreator.com/seo/press-release-for-seo/">Press release backlinks</a> remain a valuable SEO tool for increasing traffic and adding rank to your website. Regular and consistent press release distribution should be a part of your overall backlinking strategy. The topic of the press release should be warranted and provide information of some value. The focus of <span style="text-decoration: underline;">press release backlinks</span> has changed from a mass tool to one that should be more focused on quality. By avoiding the appearance of unnatural link practices, the links from press release websites will either have a direct or indirect benefit. · http://bit.ly/103bgYU
    21 days ago
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    Today marks the final day of a nearly 5 year long journey for Posterous.com. The social sharing site was initially created as a blog publishing service, but morphed in to a place to post images and connect with social networks. <a href="http://www.mojocreator.com/social-media/posterous-closing-down/ ">Posterous</a> demonstrated solid growth over its first few years with easy to use features like post by email. But, grown slowed and the site was purchased by Twitter in the spring of 2012. <h2>Posterous Closing Down: Makes Final Announcement</h2> After the acquisition by Twitter, it was only a matter of time before <strong>Posterous</strong> closed it doors. The purchase was seen by most as a way for Twitter to "aquihire" the Posterous staff. <a href="http://blog.posterous.com/thanks-from-posterous" target="_blank">Posterous</a> released this final announcement via the website: <h4 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Posterous-Closing-Down-Logo.jpg"><img class="alignright size-medium wp-image-3198" alt="Posterous Closing Down" src="http://www.mojocreator.com/wp-content/uploads/Posterous-Closing-Down-Logo-300x190.jpg" width="300" height="190" /></a>"Posterous Will Turn Off on April 30</h4> <p style="padding-left: 30px;"><span style="text-decoration: underline;">Posterous</span> launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter almost one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.</p> <p style="padding-left: 30px;">On April 30th, we will turn off posterous.com and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.</p> <p style="padding-left: 30px;">Right now and over the next couple months until May 31, you can download all of your Posterous Spaces including your photos, videos, and documents.</p> <p style="padding-left: 30px;">Here are the steps:</p> <p style="padding-left: 30px;">Go to http://posterous.com/#backup. Click to request a backup of your Space by clicking “Request Backup” next to your Space name. When your backup is ready, you'll receive an email. Return to http://posterous.com/#backup to download a .zip file.</p> <p style="padding-left: 30px;">If you want to move your site to another service, WordPress and Squarespace offer importers that can move all of your content over to either service. Justmigrate offers a service to move your site to Tumblr.</p> <p style="padding-left: 30px;">We’d like to thank the millions of Posterous users who have supported us on our incredible journey. We hope to provide you with as easy a transition as possible, and look forward to seeing you on Twitter. Thank you.</p> <p style="padding-left: 30px;">Sachin Agarwal Founder and CEO"</p> <h3>Posterous Closing Down While Founders Launch Posthaven</h3> <em>Posterous</em> co-founders Garry Tan and Brett Gibson have let go of their original vision for the site. "We were bummed to see something get shuttered that we believed should last forever. We know how to build every aspect of a great site, and we're setting out to do it again." That new site is called Posthaven and its list of goals include "durable URLs forever; straightforward, open, sustainable, pro-user business model; and best in class ease of use always." For Posterous fans that may have a lack of trust and wonder what motivates the move to a new site, the duo has this to say "We want to build simple, useful, usable software for people. That's what we love to do. We'll never sell this site. It's not for sale. Ever. Not negotiable." So even though <a href="http://www.mojocreator.com/social-media/hellotxt-closes-their-doors-and-shuts-down/">Posterous is closing down</a>, their seems to be a ready made alternative for loyal users. · http://bit.ly/15X5QXL
    Today marks the final day of a nearly 5 year long journey for Posterous.com. The social sharing site was initially created as a blog publishing service, but morphed in to a place to post images and connect with social networks. <a href="http://www.mojocreator.com/social-media/posterous-closing-down/ ">Posterous</a> demonstrated solid growth over its first few years with easy to use features like post by email. But, grown slowed and the site was purchased by Twitter in the spring of 2012. <h2>Posterous Closing Down: Makes Final Announcement</h2> After the acquisition by Twitter, it was only a matter of time before <strong>Posterous</strong> closed it doors. The purchase was seen by most as a way for Twitter to "aquihire" the Posterous staff. <a href="http://blog.posterous.com/thanks-from-posterous" target="_blank">Posterous</a> released this final announcement via the website: <h4 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Posterous-Closing-Down-Logo.jpg"><img class="alignright size-medium wp-image-3198" alt="Posterous Closing Down" src="http://www.mojocreator.com/wp-content/uploads/Posterous-Closing-Down-Logo-300x190.jpg" width="300" height="190" /></a>"Posterous Will Turn Off on April 30</h4> <p style="padding-left: 30px;"><span style="text-decoration: underline;">Posterous</span> launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter almost one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.</p> <p style="padding-left: 30px;">On April 30th, we will turn off posterous.com and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.</p> <p style="padding-left: 30px;">Right now and over the next couple months until May 31, you can download all of your Posterous Spaces including your photos, videos, and documents.</p> <p style="padding-left: 30px;">Here are the steps:</p> <p style="padding-left: 30px;">Go to http://posterous.com/#backup. Click to request a backup of your Space by clicking “Request Backup” next to your Space name. When your backup is ready, you'll receive an email. Return to http://posterous.com/#backup to download a .zip file.</p> <p style="padding-left: 30px;">If you want to move your site to another service, WordPress and Squarespace offer importers that can move all of your content over to either service. Justmigrate offers a service to move your site to Tumblr.</p> <p style="padding-left: 30px;">We’d like to thank the millions of Posterous users who have supported us on our incredible journey. We hope to provide you with as easy a transition as possible, and look forward to seeing you on Twitter. Thank you.</p> <p style="padding-left: 30px;">Sachin Agarwal Founder and CEO"</p> <h3>Posterous Closing Down While Founders Launch Posthaven</h3> <em>Posterous</em> co-founders Garry Tan and Brett Gibson have let go of their original vision for the site. "We were bummed to see something get shuttered that we believed should last forever. We know how to build every aspect of a great site, and we're setting out to do it again." That new site is called Posthaven and its list of goals include "durable URLs forever; straightforward, open, sustainable, pro-user business model; and best in class ease of use always." For Posterous fans that may have a lack of trust and wonder what motivates the move to a new site, the duo has this to say "We want to build simple, useful, usable software for people. That's what we love to do. We'll never sell this site. It's not for sale. Ever. Not negotiable." So even though <a href="http://www.mojocreator.com/social-media/hellotxt-closes-their-doors-and-shuts-down/">Posterous is closing down</a>, their seems to be a ready made alternative for loyal users. · http://bit.ly/15X5QXL
    22 days ago
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    Considering that it truly is start in 2010, the <strong>Sq. Application</strong> designed by Twitter's Jack Dorsey, has turn into anВ integralВ part of a lot of smallВ businesses. It makes it possible for firms to settle for credit history card payments by basically employing a smartphone or pill. The <em>Sq. Application</em> technique is made up of a credit history card reader and two purposes: Sq. Sign-up for merchantsВ and Sq. Wallet f0r buyers. What wasВ initiallyВ designed for modest suppliers that could not find the money for classic credit history card programs, has now be embraced by massive multi-nationals like Starbucks. <h2><a href="http://www.mojocreator.com/wp-content/uploads/square-app.jpg"><img class="alignright size-medium wp-image-3190" alt="Square App" src="http://www.mojocreator.com/wp-content/uploads/square-app-300x187.jpg" width="300" height="187"></a>Sq. Application Seeks New Consumers</h2> This 7 days Sq. introduced new updates to greater provide retailers in the foodstuff companies sector. В These updates are aimed at optimizing buyer knowledge, by transferring Sign-up a action nearer to a classic Position-of-Sale terminal. The new characteristics let retailers to modify and send out distinct get data to a ticket printer found in the foodstuff planning spot. The <a href="http://www.bloomberg.com/news/2013-04-29/square-seeks-clients-beyond-dog-walkers-with-new-service.html" target="_blank">Sq. Application</a> updates and organization implications are reviewed by Bloomberg's Sarah Frier: <p style="padding-left: 30px">"It marks Square’s most significant thrust into the foodstuff organization considering that it launched cellular payments in seven,000 Starbucks Corp. (SBUX) merchants very last calendar year. Sq. started giving a stamp-sized credit history-card reader in 2009 that allows retailers settle for payments on the go, and is now in search of to exchange funds registers by firms like NCR Corp. (NCR) and enhance competitiveness with products by Intuit Inc. (INTU) and EBay Inc. (EBAY)’s PayPal.</p> <p style="padding-left: 30px">The greater part of Square’s retailers are even now men and women, Dorsey, who is Main Government officer, explained in an job interview. Focusing on distinct industries will support the firm contend for funds registers as properly as securing far more of the market place for cellular payments for bodily merchandise, which is established to prime $one hundred seventy billion in transactions by 2015, in accordance to Juniper Investigation.</p> <p style="padding-left: 30px">“No. one appropriate now is even now specific companies like the personalized coach, the pet walker, the golfing teacher, the piano instructor,” Dorsey explained in an job interview at Minor Muenster, a Manhattan cafe that employs Square’s current provider. “Food is a day-to-day prevalence and we consider we can insert a whole lot of benefit to that. We can take away a whole lot of friction and make it less complicated.”</p> <p style="padding-left: 30px">Far more than three million retailers are ready to use Square’s card swiper and the firm is processing far more than $twelve billion in payments on an yearly foundation, it explained in the assertion. Sq. does not split out its earnings into types of end users. “Individuals” are most energetic, adopted by “retail” and “services,” explained Faryl Ury, a spokeswoman for the firm."</p> <h3>Sq. Application: Supporting Modest Organization Increase</h3> The <a href="http://www.mojocreator.com/capabilities/business-consulting/sales-strategy/">Sq. Application</a> has witnessed expansion in a lot of modest organization dominated industries, but none increased than the foodstuff provider В industry. Square's foodstuff relevant transactions tripled in 2012 with the volume of bucks processed quadrupling. Their technique is effortless to set up, basic to use, and straight-ahead in its expenses and pricing. <iframe src="http://www.youtube.com/embed/rAvX7eyN4xw" height="315" width="560" allowfullscreen="" frameborder="0" align="center"></iframe> · http://bit.ly/18eWAdY
    Considering that it truly is start in 2010, the <strong>Sq. Application</strong> designed by Twitter's Jack Dorsey, has turn into anВ integralВ part of a lot of smallВ businesses. It makes it possible for firms to settle for credit history card payments by basically employing a smartphone or pill. The <em>Sq. Application</em> technique is made up of a credit history card reader and two purposes: Sq. Sign-up for merchantsВ and Sq. Wallet f0r buyers. What wasВ initiallyВ designed for modest suppliers that could not find the money for classic credit history card programs, has now be embraced by massive multi-nationals like Starbucks. <h2><a href="http://www.mojocreator.com/wp-content/uploads/square-app.jpg"><img class="alignright size-medium wp-image-3190" alt="Square App" src="http://www.mojocreator.com/wp-content/uploads/square-app-300x187.jpg" width="300" height="187"></a>Sq. Application Seeks New Consumers</h2> This 7 days Sq. introduced new updates to greater provide retailers in the foodstuff companies sector. В These updates are aimed at optimizing buyer knowledge, by transferring Sign-up a action nearer to a classic Position-of-Sale terminal. The new characteristics let retailers to modify and send out distinct get data to a ticket printer found in the foodstuff planning spot. The <a href="http://www.bloomberg.com/news/2013-04-29/square-seeks-clients-beyond-dog-walkers-with-new-service.html" target="_blank">Sq. Application</a> updates and organization implications are reviewed by Bloomberg's Sarah Frier: <p style="padding-left: 30px">"It marks Square’s most significant thrust into the foodstuff organization considering that it launched cellular payments in seven,000 Starbucks Corp. (SBUX) merchants very last calendar year. Sq. started giving a stamp-sized credit history-card reader in 2009 that allows retailers settle for payments on the go, and is now in search of to exchange funds registers by firms like NCR Corp. (NCR) and enhance competitiveness with products by Intuit Inc. (INTU) and EBay Inc. (EBAY)’s PayPal.</p> <p style="padding-left: 30px">The greater part of Square’s retailers are even now men and women, Dorsey, who is Main Government officer, explained in an job interview. Focusing on distinct industries will support the firm contend for funds registers as properly as securing far more of the market place for cellular payments for bodily merchandise, which is established to prime $one hundred seventy billion in transactions by 2015, in accordance to Juniper Investigation.</p> <p style="padding-left: 30px">“No. one appropriate now is even now specific companies like the personalized coach, the pet walker, the golfing teacher, the piano instructor,” Dorsey explained in an job interview at Minor Muenster, a Manhattan cafe that employs Square’s current provider. “Food is a day-to-day prevalence and we consider we can insert a whole lot of benefit to that. We can take away a whole lot of friction and make it less complicated.”</p> <p style="padding-left: 30px">Far more than three million retailers are ready to use Square’s card swiper and the firm is processing far more than $twelve billion in payments on an yearly foundation, it explained in the assertion. Sq. does not split out its earnings into types of end users. “Individuals” are most energetic, adopted by “retail” and “services,” explained Faryl Ury, a spokeswoman for the firm."</p> <h3>Sq. Application: Supporting Modest Organization Increase</h3> The <a href="http://www.mojocreator.com/capabilities/business-consulting/sales-strategy/">Sq. Application</a> has witnessed expansion in a lot of modest organization dominated industries, but none increased than the foodstuff provider В industry. Square's foodstuff relevant transactions tripled in 2012 with the volume of bucks processed quadrupling. Their technique is effortless to set up, basic to use, and straight-ahead in its expenses and pricing. <iframe src="http://www.youtube.com/embed/rAvX7eyN4xw" height="315" width="560" allowfullscreen="" frameborder="0" align="center"></iframe> · http://bit.ly/18eWAdY
    23 days ago
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    Kassel. Jeder zweite Deutsche fühlt sich durch Straßenverkehrslärm belästigt, jeder fünfte leidet stark darunter. Geräusche werden jedoch unterschiedlich stark wahrgenommen. Zwei Forscher möchten deshalb mehr über subjektives · http://bit.ly/18cUhbe
    Kassel. Jeder zweite Deutsche fühlt sich durch Straßenverkehrslärm belästigt, jeder fünfte leidet stark darunter. Geräusche werden jedoch unterschiedlich stark wahrgenommen. Zwei Forscher möchten deshalb mehr über subjektives · http://bit.ly/18cUhbe
    23 days ago
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    Kassel. Jeder zweite Deutsche fühlt sich durch Straßenverkehrslärm belästigt, jeder fünfte leidet stark darunter. Geräusche werden jedoch unterschiedlich stark wahrgenommen. Zwei Forscher möchten deshalb mehr über subjektives · http://www.hna.de/lokales/kassel/smartphone-app-misst-laerm-forscher-kassel-involviert-2877598.html
    Kassel. Jeder zweite Deutsche fühlt sich durch Straßenverkehrslärm belästigt, jeder fünfte leidet stark darunter. Geräusche werden jedoch unterschiedlich stark wahrgenommen. Zwei Forscher möchten deshalb mehr über subjektives · http://www.hna.de/lokales/kassel/smartphone-app-misst-laerm-forscher-kassel-involviert-2877598.html
    24 days ago
    by hotho
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    aktuelle Nachrichten, Kommentare und Hintergrundberichte online auf sueddeutsche.de · http://www.sueddeutsche.de/
    aktuelle Nachrichten, Kommentare und Hintergrundberichte online auf sueddeutsche.de · http://www.sueddeutsche.de/
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    Deutschlands führende Nachrichtenseite. Alles Wichtige aus Politik, Wirtschaft, Sport, Kultur, Wissenschaft, Technik und mehr. · http://spiegel.de
    Deutschlands führende Nachrichtenseite. Alles Wichtige aus Politik, Wirtschaft, Sport, Kultur, Wissenschaft, Technik und mehr. · http://spiegel.de
    25 days ago
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    <strong>Google analytics</strong> has released a new analytic report that provides insight on the diverse components of an online marketing campaign. "The Customer Journey to Online Purchase" is an interactive tool for brands and marketers. Google analytics breaks it down like this: <p style="padding-left: 30px;">"These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.</p> <a href="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Customer-Journey.jpg"><img class="alignleft size-medium wp-image-3176" alt="Google Analytics" src="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Customer-Journey-300x160.jpg" width="300" height="160" /></a>These media channels include many that marketers continue to debate each day when determining online strategy. Conversations about organic vs paid listings, or social media sharing vs email will now be judged by a more complete set of facts. <em>Google analytics</em> goes on to say "It’s important to understand the entire customer journey so you can measure all of the elements that contribute to your campaigns, attribute the right value to them, and adjust your marketing budgets where appropriate." <h2>Google Analytics Customer Journey: Online Buying Behavior</h2> Tens of thousands of Google's largest advertisers use Multi-Channel Funnels to gain insights each month. This data representing millions of purchases from 11 industries and 7 countries  is now aggregated to develop the new benchmarking tool. The <a href="http://feeds.feedburner.com/blogspot/tRaA" target="_blank">Google analytics</a> blog explains the specifics of The Customer Journey to Online Purchase": <p style="padding-left: 30px;">"Purchase paths in this tool are each based on interactions with a single ecommerce advertiser.</p> <h5 style="padding-left: 30px;">You’ll find benchmark data for:</h5> <ul> <ul> <li>how different marketing channels (such as display, search, email, and your own website) help move users towards purchases. For example, some marketing channels play an “assist” role during the earlier stages of the marketing funnel, whereas some play a “last interaction” role just before a sale.</li> <li>how long it takes for customers to make a purchase online (from the first time they interact with your marketing to the moment they actually buy something), and how the length of this journey affects average order values.</li> </ul> </ul> <h4 style="padding-left: 30px;">Channel Roles in the Customer Journey</h4> <p style="padding-left: 30px;">The data shows that every industry is different — the path to purchase for hotel rooms in Japan is not necessarily the same as the path as for an online supermarket in Canada.</p> <h5 style="padding-left: 30px;">A Few Findings Stand Out, in Particular:</h5> <ul> <ul> <ul> <li>As you might expect, customers typically click on display ads early in their purchase journeys, but in some industries, such as US travel and auto, display clicks tend to occur closer to the purchase decision.</li> <li>Across industries and countries, paid search has a fairly even assist-to-last interaction ratio, implying that this channel can act both in the earlier and later stages of the customer journey.</li> </ul> </ul> </ul> <h5 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Awareness-through-Decision.png"><img class="aligncenter size-full wp-image-3177" alt="Google Analytics Awareness" src="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Awareness-through-Decision.png" width="520" height="241" /></a>Advanced Tip:</h5> <ul> <ul> <ul> <ul> <li>Once you’ve explored the benchmarks, look deeper into your own marketing data with the Multi-Channel Funnel reports, and consider defining your channels and campaigns to separate out categories that are specific to your business needs.</li> </ul> </ul> </ul> </ul> <h4 style="padding-left: 30px;">Purchase Values and the Length of the Journey</h4> <p style="padding-left: 30px;">We also see interesting patterns emerge when examining the length of the customer journey. While the majority of purchases take place within a single day or a single step (i.e., a single interaction with one marketing channel), longer paths tend to correlate with higher average order values.</p> <h5 style="padding-left: 30px;">For Example:</h5> <ul> <ul> <ul> <ul> <ul> <li>in US Tech, online purchases that take more than 28 days are worth about 3.5 times more than purchases that occur immediately. And while 61% of tech purchases take place on that first day, only 53% of revenue comes from single-day purchases.</li> <li>in Consumer Packaged Goods (CPG), on the other hand, most purchases (82%) are quick, likely because these are smaller and simpler purchases that don’t require much research.</li> <li>in Edu / Gov, 41% of revenue comes from multi-day purchases, but 60% of revenue comes from multi-step purchases — suggesting that even when customers make decisions in a relatively short time period, they often have multiple marketing interactions before purchasing.</li> </ul> </ul> </ul> </ul> </ul> <h5 style="padding-left: 30px;">Advanced Tip:</h5> <ul> <ul> <ul> <ul> <ul> <ul> <li>In Multi-Channel Funnels or the Attribution Modeling Tool, you can adjust the lookback window to reflect the typical length of the purchase path in your industry. For example, if your business tends to have shorter paths, you can zoom in on paths that take 5 days or less:</li> </ul> </ul> </ul> </ul> </ul> </ul> <h4 style="padding-left: 30px;">Putting the Benchmarks to Work</h4> <p style="padding-left: 30px;">For marketers, it’s always a crucial challenge to design campaigns that deliver the right message at the right moment in a customer’s journey to purchase. We hope these benchmarks will provide useful insights about the journey and help you put your business into context. In particular, take a look at the final infographic, the “Benchmarks Dashboard,” to get a quick overview of your industry. Then, when you view your own data in the Multi-Channel Funnels reports in <span style="text-decoration: underline;">Google Analytics,</span> you’ll gain a better understanding of where different channels impact your conversions and what your typical path looks like, so you can adjust your budgeting and marketing programs accordingly.</p> <h3 style="padding-left: 30px;">Google Analytics Tools</h3> · http://bit.ly/ZMyl6c
    <strong>Google analytics</strong> has released a new analytic report that provides insight on the diverse components of an online marketing campaign. "The Customer Journey to Online Purchase" is an interactive tool for brands and marketers. Google analytics breaks it down like this: <p style="padding-left: 30px;">"These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.</p> <a href="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Customer-Journey.jpg"><img class="alignleft size-medium wp-image-3176" alt="Google Analytics" src="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Customer-Journey-300x160.jpg" width="300" height="160" /></a>These media channels include many that marketers continue to debate each day when determining online strategy. Conversations about organic vs paid listings, or social media sharing vs email will now be judged by a more complete set of facts. <em>Google analytics</em> goes on to say "It’s important to understand the entire customer journey so you can measure all of the elements that contribute to your campaigns, attribute the right value to them, and adjust your marketing budgets where appropriate." <h2>Google Analytics Customer Journey: Online Buying Behavior</h2> Tens of thousands of Google's largest advertisers use Multi-Channel Funnels to gain insights each month. This data representing millions of purchases from 11 industries and 7 countries  is now aggregated to develop the new benchmarking tool. The <a href="http://feeds.feedburner.com/blogspot/tRaA" target="_blank">Google analytics</a> blog explains the specifics of The Customer Journey to Online Purchase": <p style="padding-left: 30px;">"Purchase paths in this tool are each based on interactions with a single ecommerce advertiser.</p> <h5 style="padding-left: 30px;">You’ll find benchmark data for:</h5> <ul> <ul> <li>how different marketing channels (such as display, search, email, and your own website) help move users towards purchases. For example, some marketing channels play an “assist” role during the earlier stages of the marketing funnel, whereas some play a “last interaction” role just before a sale.</li> <li>how long it takes for customers to make a purchase online (from the first time they interact with your marketing to the moment they actually buy something), and how the length of this journey affects average order values.</li> </ul> </ul> <h4 style="padding-left: 30px;">Channel Roles in the Customer Journey</h4> <p style="padding-left: 30px;">The data shows that every industry is different — the path to purchase for hotel rooms in Japan is not necessarily the same as the path as for an online supermarket in Canada.</p> <h5 style="padding-left: 30px;">A Few Findings Stand Out, in Particular:</h5> <ul> <ul> <ul> <li>As you might expect, customers typically click on display ads early in their purchase journeys, but in some industries, such as US travel and auto, display clicks tend to occur closer to the purchase decision.</li> <li>Across industries and countries, paid search has a fairly even assist-to-last interaction ratio, implying that this channel can act both in the earlier and later stages of the customer journey.</li> </ul> </ul> </ul> <h5 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Awareness-through-Decision.png"><img class="aligncenter size-full wp-image-3177" alt="Google Analytics Awareness" src="http://www.mojocreator.com/wp-content/uploads/Google-Analytics-Awareness-through-Decision.png" width="520" height="241" /></a>Advanced Tip:</h5> <ul> <ul> <ul> <ul> <li>Once you’ve explored the benchmarks, look deeper into your own marketing data with the Multi-Channel Funnel reports, and consider defining your channels and campaigns to separate out categories that are specific to your business needs.</li> </ul> </ul> </ul> </ul> <h4 style="padding-left: 30px;">Purchase Values and the Length of the Journey</h4> <p style="padding-left: 30px;">We also see interesting patterns emerge when examining the length of the customer journey. While the majority of purchases take place within a single day or a single step (i.e., a single interaction with one marketing channel), longer paths tend to correlate with higher average order values.</p> <h5 style="padding-left: 30px;">For Example:</h5> <ul> <ul> <ul> <ul> <ul> <li>in US Tech, online purchases that take more than 28 days are worth about 3.5 times more than purchases that occur immediately. And while 61% of tech purchases take place on that first day, only 53% of revenue comes from single-day purchases.</li> <li>in Consumer Packaged Goods (CPG), on the other hand, most purchases (82%) are quick, likely because these are smaller and simpler purchases that don’t require much research.</li> <li>in Edu / Gov, 41% of revenue comes from multi-day purchases, but 60% of revenue comes from multi-step purchases — suggesting that even when customers make decisions in a relatively short time period, they often have multiple marketing interactions before purchasing.</li> </ul> </ul> </ul> </ul> </ul> <h5 style="padding-left: 30px;">Advanced Tip:</h5> <ul> <ul> <ul> <ul> <ul> <ul> <li>In Multi-Channel Funnels or the Attribution Modeling Tool, you can adjust the lookback window to reflect the typical length of the purchase path in your industry. For example, if your business tends to have shorter paths, you can zoom in on paths that take 5 days or less:</li> </ul> </ul> </ul> </ul> </ul> </ul> <h4 style="padding-left: 30px;">Putting the Benchmarks to Work</h4> <p style="padding-left: 30px;">For marketers, it’s always a crucial challenge to design campaigns that deliver the right message at the right moment in a customer’s journey to purchase. We hope these benchmarks will provide useful insights about the journey and help you put your business into context. In particular, take a look at the final infographic, the “Benchmarks Dashboard,” to get a quick overview of your industry. Then, when you view your own data in the Multi-Channel Funnels reports in <span style="text-decoration: underline;">Google Analytics,</span> you’ll gain a better understanding of where different channels impact your conversions and what your typical path looks like, so you can adjust your budgeting and marketing programs accordingly.</p> <h3 style="padding-left: 30px;">Google Analytics Tools</h3> · http://bit.ly/ZMyl6c
    26 days ago
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    Twitter's Vine app allows users to make and share their own videos, twitter style. The video is limited to an 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached the #1 spot among Free Apps in the Apple store, a rare achievement for any download not in the Game category. This popularity is drawing the attention of social media marketers, who are looking to expose their brand to the growing number of Vine users. <strong>Brand marketing</strong> on Vine is no easy task and necessitates the same creativity required of video producers. But, more and more social media marketers are seeking the rewards. <h2>Brand Marketing on Vine: The First Vine Contest</h2> According to Mashable.com, a hotel was the first <a href="http://mashable.com/2013/02/07/vine-cavendish-hotel-contest/">brand to devise a contest on Vine</a>: <p style="padding-left: 30px;">"The Cavendish London hotel is asking Vine users to create a romantic Vine and tweet it with the hashtag #ValentineVine to @Cavendish_Hotel. The submission deemed most romantic will win an overnight stay at the hotel on Friday, Feb. 15, including pre-dinner cocktails, a four-course dinner with wine and a full English breakfast the next morning, among other treats.</p> <p style="padding-left: 30px;">Neil Braude, general manager of the Cavendish London, says that the hotel began using social media in 2009 as a way to extend its customer service to more channels — giving directions to the hotel through Twitter, for instance. "We wanted to be an early adopter with Vine and for our social media supporters to have some fun," he said. "It will be interesting to see how many entries we receive."</p> <a href="http://www.mojocreator.com/wp-content/uploads/Social-Media-Marketing-Contest-on-Vine.jpg"><img class="alignleft size-medium wp-image-3169" alt="Brand Marketing on Vine" src="http://www.mojocreator.com/wp-content/uploads/Social-Media-Marketing-Contest-on-Vine-259x300.jpg" width="259" height="300" /></a> <h3>Other Companies Attempt Brand Marketing on Vine</h3> Mashable is now reporting on additional <a href="http://mashable.com/2013/04/24/urban-outfitters-converse-vine-promotion/" target="_blank">brand marketing</a> on vine: <p style="padding-left: 30px;">"Urban Outfitters, an early adopter of Twitter's Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents "a day in the life of your Converse sneakers."</p> <p style="padding-left: 30px;">The brands are asking consumers to submit their Vines with the hashtag #yourchucks (for Chuck Taylors). Other prizes include $1,500 in Urban Outfitter gift cards, 10 pairs of Converse sneakers and two nights in Brooklyn. The promo, launched earlier this week, runs through May 6."</p> <h4 style="padding-left: 30px;">Finding Platforms for Social Media Marketing</h4> <p style="padding-left: 30px;"><a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Brand marketing</a> on social media can be difficult due to user's natural aversion to advertising. Additionally, those engaged in <em>brand marketing</em> are challenged by constantly shifting attitudes toward which platforms can achieve maximum ROI. The high energy and engagement on Vine is the latest platform to draw marketer's attention, but success is by no means guaranteed.</p> · http://bit.ly/Y6IdJv
    Twitter's Vine app allows users to make and share their own videos, twitter style. The video is limited to an 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached the #1 spot among Free Apps in the Apple store, a rare achievement for any download not in the Game category. This popularity is drawing the attention of social media marketers, who are looking to expose their brand to the growing number of Vine users. <strong>Brand marketing</strong> on Vine is no easy task and necessitates the same creativity required of video producers. But, more and more social media marketers are seeking the rewards. <h2>Brand Marketing on Vine: The First Vine Contest</h2> According to Mashable.com, a hotel was the first <a href="http://mashable.com/2013/02/07/vine-cavendish-hotel-contest/">brand to devise a contest on Vine</a>: <p style="padding-left: 30px;">"The Cavendish London hotel is asking Vine users to create a romantic Vine and tweet it with the hashtag #ValentineVine to @Cavendish_Hotel. The submission deemed most romantic will win an overnight stay at the hotel on Friday, Feb. 15, including pre-dinner cocktails, a four-course dinner with wine and a full English breakfast the next morning, among other treats.</p> <p style="padding-left: 30px;">Neil Braude, general manager of the Cavendish London, says that the hotel began using social media in 2009 as a way to extend its customer service to more channels — giving directions to the hotel through Twitter, for instance. "We wanted to be an early adopter with Vine and for our social media supporters to have some fun," he said. "It will be interesting to see how many entries we receive."</p> <a href="http://www.mojocreator.com/wp-content/uploads/Social-Media-Marketing-Contest-on-Vine.jpg"><img class="alignleft size-medium wp-image-3169" alt="Brand Marketing on Vine" src="http://www.mojocreator.com/wp-content/uploads/Social-Media-Marketing-Contest-on-Vine-259x300.jpg" width="259" height="300" /></a> <h3>Other Companies Attempt Brand Marketing on Vine</h3> Mashable is now reporting on additional <a href="http://mashable.com/2013/04/24/urban-outfitters-converse-vine-promotion/" target="_blank">brand marketing</a> on vine: <p style="padding-left: 30px;">"Urban Outfitters, an early adopter of Twitter's Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents "a day in the life of your Converse sneakers."</p> <p style="padding-left: 30px;">The brands are asking consumers to submit their Vines with the hashtag #yourchucks (for Chuck Taylors). Other prizes include $1,500 in Urban Outfitter gift cards, 10 pairs of Converse sneakers and two nights in Brooklyn. The promo, launched earlier this week, runs through May 6."</p> <h4 style="padding-left: 30px;">Finding Platforms for Social Media Marketing</h4> <p style="padding-left: 30px;"><a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Brand marketing</a> on social media can be difficult due to user's natural aversion to advertising. Additionally, those engaged in <em>brand marketing</em> are challenged by constantly shifting attitudes toward which platforms can achieve maximum ROI. The high energy and engagement on Vine is the latest platform to draw marketer's attention, but success is by no means guaranteed.</p> · http://bit.ly/Y6IdJv
    27 days ago
    2
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  • preview
    Most people recognize the power and influence of Google. They represent the vast majority of search engine quires. However, the <strong>Yahoo Bing Network</strong> holds its own audience of loyal searchers, whose value should not be under-estimated. Back in 2010, Yahoo transitioned from an in-house search infrastructure and to one that utilized Microsoft's Bing platform. This allowed the two companies to consolidate their efforts, combine adverting services and increase overall ability to compete with Google. <h2>Yahoo Bing Network: Information on Searchers Not Using Google</h2> While the impact has been far from calamitous for Google, it has created a solid market niche for the <em>Yahoo Bing Network</em>. The collaborative effort has produced a market share estimated to be above 30% of searches, with as high as 47 Million exclusive users in the US alone. John Gagnon is a brand evangelist for the <a href="http://searchenginewatch.com/article/2263585/Yahoo-Bing-Network-New-Details-on-Searchers-Not-Using-Google" target="_blank">Yahoo Bing Network</a>. He writes about this audience this week on searchenginewatch.com: <p style="padding-left: 30px;">"We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.</p> <p style="padding-left: 30px;">For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S. travel searchers on the Yahoo Bing Network – not on Google.</p> <p style="padding-left: 30px;">The difference in audience drives performance and provides opportunity.</p> <h3 style="padding-left: 30px;">Yahoo Bing Network: A Distinct Audience When Compared to Google</h3> <p style="padding-left: 30px;">“Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence. "What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S. whom you can only find on Bing and Yahoo Search, not on Google. It's not just that we are different, it matters how we're different.”</p> <p style="padding-left: 30px;">That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. As mentioned, 73 percent of the searchers on Bing and Yahoo search in the travel category are exclusive, which means you can only find these 12 million U.S. travel searchers on the <span style="text-decoration: underline;">Yahoo Bing Network</span>.</p> <p style="padding-left: 30px;">What about other categories? According to comScore, the exclusive audience reaches across other industries, including:</p> <ul> <li>82 percent of Telecom</li> <li>76 percent of Automotive</li> <li>70 percent of Business/Finance</li> <li>58 percent of Education</li> <li>46 percent of Retail</li> </ul> <p style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Yahoo-Bing-Network-Users.jpg"><img class="alignright size-medium wp-image-3158" alt="Yahoo Bing Network" src="http://www.mojocreator.com/wp-content/uploads/Yahoo-Bing-Network-Users-300x218.jpg" width="300" height="218" /></a>The number or users in the chart highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps to explain why advertisers often see increased ROI for campaigns in these industries.</p> <p style="padding-left: 30px;">The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task.</p> <p style="padding-left: 30px;">“A major myth is that most consumers use multiple search engines in their decision journey in an effort find the right answer to complete a specific task," Mohamed said. "Sounds reasonable. The reality is, that's not the case.”</p> <h4 style="padding-left: 30px;">Comparing the Audience 'Buying Power'</h4> <p style="padding-left: 30px;">Exclusive audience reach gives insight into missed opportunity, but what about comparing value of searchers across the networks?</p> <p style="padding-left: 30px;">A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling:</p> <ul> <li>As a whole, 153 million US searchers on the Yahoo Bing Network spend 8 percent more than Google searchers</li> <li>The exclusive audience of 47 million unique searchers in the US exclusive to Bing and Yahoo! Search spend 30 percent more than the average Google searcher"</li> </ul> <h4>Yahoo Bing Network Conclusions</h4> Understanding your company's target audience is critical to knowing the most productive channels of marketing. This information provided by Gagnon shows that perhaps many marketers are missing out on the understanding of where that  audience is located. As he says "The right audience can drive higher ROI." Now, its just a matter of determining how to best connect with the target. If you believe your audience is concentrated on the <a href="http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/">Yahoo Bing Network</a>, maybe its time to test the waters to see if you can increase your ROI. · http://bit.ly/ZIMO2V
    Most people recognize the power and influence of Google. They represent the vast majority of search engine quires. However, the <strong>Yahoo Bing Network</strong> holds its own audience of loyal searchers, whose value should not be under-estimated. Back in 2010, Yahoo transitioned from an in-house search infrastructure and to one that utilized Microsoft's Bing platform. This allowed the two companies to consolidate their efforts, combine adverting services and increase overall ability to compete with Google. <h2>Yahoo Bing Network: Information on Searchers Not Using Google</h2> While the impact has been far from calamitous for Google, it has created a solid market niche for the <em>Yahoo Bing Network</em>. The collaborative effort has produced a market share estimated to be above 30% of searches, with as high as 47 Million exclusive users in the US alone. John Gagnon is a brand evangelist for the <a href="http://searchenginewatch.com/article/2263585/Yahoo-Bing-Network-New-Details-on-Searchers-Not-Using-Google" target="_blank">Yahoo Bing Network</a>. He writes about this audience this week on searchenginewatch.com: <p style="padding-left: 30px;">"We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.</p> <p style="padding-left: 30px;">For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S. travel searchers on the Yahoo Bing Network – not on Google.</p> <p style="padding-left: 30px;">The difference in audience drives performance and provides opportunity.</p> <h3 style="padding-left: 30px;">Yahoo Bing Network: A Distinct Audience When Compared to Google</h3> <p style="padding-left: 30px;">“Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence. "What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S. whom you can only find on Bing and Yahoo Search, not on Google. It's not just that we are different, it matters how we're different.”</p> <p style="padding-left: 30px;">That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. As mentioned, 73 percent of the searchers on Bing and Yahoo search in the travel category are exclusive, which means you can only find these 12 million U.S. travel searchers on the <span style="text-decoration: underline;">Yahoo Bing Network</span>.</p> <p style="padding-left: 30px;">What about other categories? According to comScore, the exclusive audience reaches across other industries, including:</p> <ul> <li>82 percent of Telecom</li> <li>76 percent of Automotive</li> <li>70 percent of Business/Finance</li> <li>58 percent of Education</li> <li>46 percent of Retail</li> </ul> <p style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/Yahoo-Bing-Network-Users.jpg"><img class="alignright size-medium wp-image-3158" alt="Yahoo Bing Network" src="http://www.mojocreator.com/wp-content/uploads/Yahoo-Bing-Network-Users-300x218.jpg" width="300" height="218" /></a>The number or users in the chart highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps to explain why advertisers often see increased ROI for campaigns in these industries.</p> <p style="padding-left: 30px;">The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task.</p> <p style="padding-left: 30px;">“A major myth is that most consumers use multiple search engines in their decision journey in an effort find the right answer to complete a specific task," Mohamed said. "Sounds reasonable. The reality is, that's not the case.”</p> <h4 style="padding-left: 30px;">Comparing the Audience 'Buying Power'</h4> <p style="padding-left: 30px;">Exclusive audience reach gives insight into missed opportunity, but what about comparing value of searchers across the networks?</p> <p style="padding-left: 30px;">A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling:</p> <ul> <li>As a whole, 153 million US searchers on the Yahoo Bing Network spend 8 percent more than Google searchers</li> <li>The exclusive audience of 47 million unique searchers in the US exclusive to Bing and Yahoo! Search spend 30 percent more than the average Google searcher"</li> </ul> <h4>Yahoo Bing Network Conclusions</h4> Understanding your company's target audience is critical to knowing the most productive channels of marketing. This information provided by Gagnon shows that perhaps many marketers are missing out on the understanding of where that  audience is located. As he says "The right audience can drive higher ROI." Now, its just a matter of determining how to best connect with the target. If you believe your audience is concentrated on the <a href="http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/">Yahoo Bing Network</a>, maybe its time to test the waters to see if you can increase your ROI. · http://bit.ly/ZIMO2V
    28 days ago
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    Most people are still in discovery mode as to what <strong>3D printing</strong> actual means. The innovative technology that is sometimes known as "additive manufacturing" really is less 3D printing and more 3D fabrication. With the price of 3D printers dropping as the technology progresses, the machines are making quite a stir with both private and governmental industries. This week many of the biggest names involved in the future of <em>3D printing</em> met in New York to talk shop and examine the newest concepts in this emerging applied science. <a href="http://www.mojocreator.com/wp-content/uploads/3d_touch_3d_printer.jpg"><img class="alignright size-medium wp-image-3148" alt="3D Printing" src="http://www.mojocreator.com/wp-content/uploads/3d_touch_3d_printer-300x246.jpg" width="300" height="246" /></a>A 3D printer works through a sequential layering process to create three dimensional solid objects from digital models. This additive process is different from traditional manufacturing, which uses a subtractive process of machining through the removal of materials with methods like drilling and cutting. Currently, the standard materials used in <a href="http://www.mojocreator.com/ecosystem/evolution/">3D printing</a> span a variety of plastics and metals, and are capable of producing anything from prototypes to full scale products. The process has been successful in manufacturing and prototyping for industries such as automotive, medical and dental, industrial design, and even jewelry and footwear. <h2>3D Printing Gets a Boost From the Photon Scanner</h2> The current limitation is the product designer's ability to create a 3D schematic or plan file. This can involve complicated computer aid design programs that limit who is actually capable of creating a design. A newly innovated 3D photon scanner is helping to increase the user friendliness of the 3D printer. John Breeden discusses the scanner in his <a href="http://gcn.com/Articles/2013/04/22/Scanner-provides-3D-printing-missing-link" target="_blank">article</a> on GCN.com: <p style="padding-left: 30px;">"...many CAD suites require intensive training to achieve even marginal proficiency. While many CAD templates exist, the likelihood of finding a template for the exact wrench, handle, gear or tool needed is rather slim. If a specific CAD file doesn't exist, then it's up to the operator to become part engineer and part artist to try and put something together.</p> <p style="padding-left: 30px;">"The Photon 3D scanner allows anyone to take a physical object and turn it into a digital 3D model on your computer,” said Drew Cox of Matterform. The scanner shoots dual laser lines at an object rotating 360 degrees and takes pictures with a high-definition camera, Cox said. Software then creates the digital 3D model. Depending on the object, a scan can be completed in a little as three minutes.</p> <p style="padding-left: 30px;">"Once the file is created, it can be modified, reproduced on a 3D printer to create copies of the original object, used in animations or 3D designs or saved to keep a digital archive," he said.</p> <p style="padding-left: 30px;">The company's website has pictures of detailed objects that were scanned with the Photon and the resulting CAD files that can be used by any 3D printer. Scans can be made in low or high resolution, depending on how much detail is actually needed for the replication process.</p> <p style="padding-left: 30px;">The Photon was successfully crowd-funded, with over $300,000 from donations. The unit itself will go on sale soon for $599."</p> <h3>Increased Funding for 3D Printer Companies</h3> These exciting developments in 3D printing have been followed by a flood of investor funding. No where is this better exemplified than with the online community and marketplace Shapeways.com. This site provides a platform where designers can not only make and sell their products, but also share ideas and access cutting edge technology. Shapeways is capable of creating high quality 3D prints using over 30 materials through an accessible and affordable process. And with the $30 Million investment from Chris Dixon and VC firm Andreessen Horowitz, the sky is surely the not the limit to what they can accomplish. Ricardo Bilton goes in depth at VentureBeat.com to discuss what this investment means to <a href="http://venturebeat.com/2013/04/23/chris-dixon-andreessen-horowitz-invests-30m-in-3d-printing-marketplace-shapeways-3d-30-million/" target="_blank">3D printing</a>: <p style="padding-left: 30px;">So why 3D printing? And why Shapeways? And why now? Dixon’s reasoning is simple: 3D printing’s moment has come, and Shapeways is leading the charge.</p> <p style="padding-left: 30px;">“3D printing is important because so much of what we’ve done over the last 20 years has been moving bits around. Now we’re starting to see tech impact the physical world,” said Dixon, who is joining the Shapeways board of directors.</p> <p style="padding-left: 30px;">According to Dixon, Shapeways does three things well: Not only has it created a strong community, but it’s also built a strong service model and factory footprint. (It opened a New York City factory in October) ”It’s like building three different companies at once,” Dixon told me. “We think they’ve executed well on all those things. They’re the clear leader in the space.”</p> <p style="padding-left: 30px;">(Sidenote: If you follow Dixon’s blog, it should be clear that he’s been thinking about this stuff for a while. As he noted in a post earlier this month, people tend to be skeptical of new technologies before there are obvious uses for them, and 3D printing is no exception.)</p> <p style="padding-left: 30px;">Shapeways’s focus on 3D printing as a service rather than just a technology is also an important. Unlike hardware-focused companies like MakerBot and 3D Systems, Shapeways’s strategy assumes — probably correctly — that people will be more likely to adopt 3D printing if they don’t have to invest in their own printers.</p> <p style="padding-left: 30px;">And yet, Shapeways’s take on 3D printing is still faced with a major hurdle — awareness.</p> <p style="padding-left: 30px;">“Our challenge now is making sure more people see the use in our service. We want to make this real for people,” Shapeways CEO Peter Weijmarshausen told me. “Making 3D printing accessible is a big challenge,” he said.</p> <p style="padding-left: 30px;">“A lot of it is an education thing,” says Chris Dixon. “People are often very surprised by quality of the printed things — but you can’t fully tell by looking at a website. Awareness will take some time.”</p> <p style="padding-left: 30px;">Still, despite the challenges facing Shapeways, the company is doing pretty well for itself so far: Weijmarshausen says that Shapeways’s 300,000 users upload 60,000 product designs each month — so the community is certainly there.</p> <p style="padding-left: 30px;">Much of that interest certainly ties into the fact that Shapeways is not only helping to make manufacturing local again, but it’s also opening the door for many more designers to make cash off their creations.</p> <p style="padding-left: 30px;">“In the same way the Internet unlocked the long tail of publishing, Shapeways is trying to do that with manufacturing,” Chris Dixon said."</p> &nbsp; · http://bit.ly/13sw1RQ
    Most people are still in discovery mode as to what <strong>3D printing</strong> actual means. The innovative technology that is sometimes known as "additive manufacturing" really is less 3D printing and more 3D fabrication. With the price of 3D printers dropping as the technology progresses, the machines are making quite a stir with both private and governmental industries. This week many of the biggest names involved in the future of <em>3D printing</em> met in New York to talk shop and examine the newest concepts in this emerging applied science. <a href="http://www.mojocreator.com/wp-content/uploads/3d_touch_3d_printer.jpg"><img class="alignright size-medium wp-image-3148" alt="3D Printing" src="http://www.mojocreator.com/wp-content/uploads/3d_touch_3d_printer-300x246.jpg" width="300" height="246" /></a>A 3D printer works through a sequential layering process to create three dimensional solid objects from digital models. This additive process is different from traditional manufacturing, which uses a subtractive process of machining through the removal of materials with methods like drilling and cutting. Currently, the standard materials used in <a href="http://www.mojocreator.com/ecosystem/evolution/">3D printing</a> span a variety of plastics and metals, and are capable of producing anything from prototypes to full scale products. The process has been successful in manufacturing and prototyping for industries such as automotive, medical and dental, industrial design, and even jewelry and footwear. <h2>3D Printing Gets a Boost From the Photon Scanner</h2> The current limitation is the product designer's ability to create a 3D schematic or plan file. This can involve complicated computer aid design programs that limit who is actually capable of creating a design. A newly innovated 3D photon scanner is helping to increase the user friendliness of the 3D printer. John Breeden discusses the scanner in his <a href="http://gcn.com/Articles/2013/04/22/Scanner-provides-3D-printing-missing-link" target="_blank">article</a> on GCN.com: <p style="padding-left: 30px;">"...many CAD suites require intensive training to achieve even marginal proficiency. While many CAD templates exist, the likelihood of finding a template for the exact wrench, handle, gear or tool needed is rather slim. If a specific CAD file doesn't exist, then it's up to the operator to become part engineer and part artist to try and put something together.</p> <p style="padding-left: 30px;">"The Photon 3D scanner allows anyone to take a physical object and turn it into a digital 3D model on your computer,” said Drew Cox of Matterform. The scanner shoots dual laser lines at an object rotating 360 degrees and takes pictures with a high-definition camera, Cox said. Software then creates the digital 3D model. Depending on the object, a scan can be completed in a little as three minutes.</p> <p style="padding-left: 30px;">"Once the file is created, it can be modified, reproduced on a 3D printer to create copies of the original object, used in animations or 3D designs or saved to keep a digital archive," he said.</p> <p style="padding-left: 30px;">The company's website has pictures of detailed objects that were scanned with the Photon and the resulting CAD files that can be used by any 3D printer. Scans can be made in low or high resolution, depending on how much detail is actually needed for the replication process.</p> <p style="padding-left: 30px;">The Photon was successfully crowd-funded, with over $300,000 from donations. The unit itself will go on sale soon for $599."</p> <h3>Increased Funding for 3D Printer Companies</h3> These exciting developments in 3D printing have been followed by a flood of investor funding. No where is this better exemplified than with the online community and marketplace Shapeways.com. This site provides a platform where designers can not only make and sell their products, but also share ideas and access cutting edge technology. Shapeways is capable of creating high quality 3D prints using over 30 materials through an accessible and affordable process. And with the $30 Million investment from Chris Dixon and VC firm Andreessen Horowitz, the sky is surely the not the limit to what they can accomplish. Ricardo Bilton goes in depth at VentureBeat.com to discuss what this investment means to <a href="http://venturebeat.com/2013/04/23/chris-dixon-andreessen-horowitz-invests-30m-in-3d-printing-marketplace-shapeways-3d-30-million/" target="_blank">3D printing</a>: <p style="padding-left: 30px;">So why 3D printing? And why Shapeways? And why now? Dixon’s reasoning is simple: 3D printing’s moment has come, and Shapeways is leading the charge.</p> <p style="padding-left: 30px;">“3D printing is important because so much of what we’ve done over the last 20 years has been moving bits around. Now we’re starting to see tech impact the physical world,” said Dixon, who is joining the Shapeways board of directors.</p> <p style="padding-left: 30px;">According to Dixon, Shapeways does three things well: Not only has it created a strong community, but it’s also built a strong service model and factory footprint. (It opened a New York City factory in October) ”It’s like building three different companies at once,” Dixon told me. “We think they’ve executed well on all those things. They’re the clear leader in the space.”</p> <p style="padding-left: 30px;">(Sidenote: If you follow Dixon’s blog, it should be clear that he’s been thinking about this stuff for a while. As he noted in a post earlier this month, people tend to be skeptical of new technologies before there are obvious uses for them, and 3D printing is no exception.)</p> <p style="padding-left: 30px;">Shapeways’s focus on 3D printing as a service rather than just a technology is also an important. Unlike hardware-focused companies like MakerBot and 3D Systems, Shapeways’s strategy assumes — probably correctly — that people will be more likely to adopt 3D printing if they don’t have to invest in their own printers.</p> <p style="padding-left: 30px;">And yet, Shapeways’s take on 3D printing is still faced with a major hurdle — awareness.</p> <p style="padding-left: 30px;">“Our challenge now is making sure more people see the use in our service. We want to make this real for people,” Shapeways CEO Peter Weijmarshausen told me. “Making 3D printing accessible is a big challenge,” he said.</p> <p style="padding-left: 30px;">“A lot of it is an education thing,” says Chris Dixon. “People are often very surprised by quality of the printed things — but you can’t fully tell by looking at a website. Awareness will take some time.”</p> <p style="padding-left: 30px;">Still, despite the challenges facing Shapeways, the company is doing pretty well for itself so far: Weijmarshausen says that Shapeways’s 300,000 users upload 60,000 product designs each month — so the community is certainly there.</p> <p style="padding-left: 30px;">Much of that interest certainly ties into the fact that Shapeways is not only helping to make manufacturing local again, but it’s also opening the door for many more designers to make cash off their creations.</p> <p style="padding-left: 30px;">“In the same way the Internet unlocked the long tail of publishing, Shapeways is trying to do that with manufacturing,” Chris Dixon said."</p> &nbsp; · http://bit.ly/13sw1RQ
    29 days ago
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    While <strong>Pinterest</strong> is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it a powerful tool for marketers. This is especially true for those in the retail and service industries. Making the most of every social media opportunity is crucial for brands if they expect to expand online exposure. <a href="http://www.mojocreator.com/smm/pinterest-web-analytics-new-business-tools-product/">Pinterest</a> has demonstrated that they are a business friendly platform with the recent release of their web analytics tool. They are currently working to expand the tool allowing brands to better understand the effectiveness of a <em>Pinterest</em> marketing campaign. Early adapters seem to have found success with these interactions on Pinterest. <a href="http://www.mojocreator.com/wp-content/uploads/Pinterest-Best-Practices.jpg"><img class="alignleft size-medium wp-image-3137" alt="Pinterest Best Practices" src="http://www.mojocreator.com/wp-content/uploads/Pinterest-Best-Practices-241x300.jpg" width="241" height="300" /></a> <h2>Pinterest: Important Demographics for Brands</h2> It's no secret that Pinterest has been dominated by female users. However, the Pinterest advantage is these users are spread evenly through out age groups and characterized by high education and household income levels. The network's user base and rapid growth has made it attractive target for marketers. Jim Yu says "Among the top 100 brands, three out of 5 have Pinterest presence – the announcement of Pinterest for Business being a huge catalyst to this adoption rate." The take away message according to Yu "There is a clear fragmentation in the world of social media. As a result, brands are also engaging users on niche platforms that work for niche sectors. Pinterest is ideal for visuals. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience." <h3>Pinterest Best Practices</h3> Effective brand campaigns on Pinterest follow a system of best practices. Jim Yu recently posted some good tips and suggestions for brands looking to engage <a href="http://searchenginewatch.com/article/2262942/Pinterest-Best-Practice-Tips-for-Brands" target="_blank">Pinterest</a> users on Search Engine Watch. According to Yu: <p style="padding-left: 30px;">"Users love Pinterest and brands have taken notice. Many brands are beginning to focus on talking to their target audience on Pinterest. What's the best way to go about doing this?</p> <ul> <li>Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals).</li> <li>Start relevant boards: For each audience, short list a handful of themes and kick start boards aligned with some or all of these themes. Pin images that are visually attractive and are aligned with the theme for the board. Don't aim to sell. Aim to inspire your users. Ideas include the values behind your brand or business, DIY projects and moods, among others. Allow your users to pin on to these boards.</li> <li>Moderate the board: Study which boards are more popular and reinforce what is working.</li> <li>Have fun: Pinterest is fun. Keep things informal and have a great time!"</li> </ul> <h3>Specific Actions to Maximize Pinterest</h3> Additionally, <a href="http://www.jeffbullas.com/2012/05/08/64-pinterest-marketing-tips-and-tactics-infographic/" target="_blank">Jeff Bullas</a> provides a great infographic listing 64 marketing tips and tactics that you can apply to your <span style="text-decoration: underline;">Pinterest</span> account to get you started and refine your strategies. <a href="http://www.mojocreator.com/wp-content/uploads/pinterest-tips-infographic.jpg"><img class="aligncenter size-full wp-image-3139" alt="pinterest-tips-infographic" src="http://www.mojocreator.com/wp-content/uploads/pinterest-tips-infographic.jpg" width="600" height="3398" /></a> · http://bit.ly/11EdQWA
    While <strong>Pinterest</strong> is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it a powerful tool for marketers. This is especially true for those in the retail and service industries. Making the most of every social media opportunity is crucial for brands if they expect to expand online exposure. <a href="http://www.mojocreator.com/smm/pinterest-web-analytics-new-business-tools-product/">Pinterest</a> has demonstrated that they are a business friendly platform with the recent release of their web analytics tool. They are currently working to expand the tool allowing brands to better understand the effectiveness of a <em>Pinterest</em> marketing campaign. Early adapters seem to have found success with these interactions on Pinterest. <a href="http://www.mojocreator.com/wp-content/uploads/Pinterest-Best-Practices.jpg"><img class="alignleft size-medium wp-image-3137" alt="Pinterest Best Practices" src="http://www.mojocreator.com/wp-content/uploads/Pinterest-Best-Practices-241x300.jpg" width="241" height="300" /></a> <h2>Pinterest: Important Demographics for Brands</h2> It's no secret that Pinterest has been dominated by female users. However, the Pinterest advantage is these users are spread evenly through out age groups and characterized by high education and household income levels. The network's user base and rapid growth has made it attractive target for marketers. Jim Yu says "Among the top 100 brands, three out of 5 have Pinterest presence – the announcement of Pinterest for Business being a huge catalyst to this adoption rate." The take away message according to Yu "There is a clear fragmentation in the world of social media. As a result, brands are also engaging users on niche platforms that work for niche sectors. Pinterest is ideal for visuals. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience." <h3>Pinterest Best Practices</h3> Effective brand campaigns on Pinterest follow a system of best practices. Jim Yu recently posted some good tips and suggestions for brands looking to engage <a href="http://searchenginewatch.com/article/2262942/Pinterest-Best-Practice-Tips-for-Brands" target="_blank">Pinterest</a> users on Search Engine Watch. According to Yu: <p style="padding-left: 30px;">"Users love Pinterest and brands have taken notice. Many brands are beginning to focus on talking to their target audience on Pinterest. What's the best way to go about doing this?</p> <ul> <li>Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals).</li> <li>Start relevant boards: For each audience, short list a handful of themes and kick start boards aligned with some or all of these themes. Pin images that are visually attractive and are aligned with the theme for the board. Don't aim to sell. Aim to inspire your users. Ideas include the values behind your brand or business, DIY projects and moods, among others. Allow your users to pin on to these boards.</li> <li>Moderate the board: Study which boards are more popular and reinforce what is working.</li> <li>Have fun: Pinterest is fun. Keep things informal and have a great time!"</li> </ul> <h3>Specific Actions to Maximize Pinterest</h3> Additionally, <a href="http://www.jeffbullas.com/2012/05/08/64-pinterest-marketing-tips-and-tactics-infographic/" target="_blank">Jeff Bullas</a> provides a great infographic listing 64 marketing tips and tactics that you can apply to your <span style="text-decoration: underline;">Pinterest</span> account to get you started and refine your strategies. <a href="http://www.mojocreator.com/wp-content/uploads/pinterest-tips-infographic.jpg"><img class="aligncenter size-full wp-image-3139" alt="pinterest-tips-infographic" src="http://www.mojocreator.com/wp-content/uploads/pinterest-tips-infographic.jpg" width="600" height="3398" /></a> · http://bit.ly/11EdQWA
    a month ago
    2
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    Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this and other related questions. <a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Fan-Value-2013.jpg"><img class="alignright size-full wp-image-3132" alt="Facebook Fan Value 2013" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Fan-Value-2013.jpg" width="650" height="457" /></a> <h2>Facebook Fan: Syncapse Social Media Audience Research</h2> Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world’s most valuable brands. They calculated <a href="http://www.syncapse.com/" target="_blank">Facebook Fan</a> value in their survey by examining 6 important factors: <ol> <li><span style="line-height: 13px;">Product Spending - The difference in spending habits on each brand within a category</span></li> <li>Loyality - The consumer intention to keep purchasing the brand in the future</li> <li>Propensity to Recommend - Probability and propensity for word-of-mouth recommendations to lead to future sales</li> <li>Media Value - Efficiencies of earned reach and frequency via the Facebook platform</li> <li>Acquisition Cost - Efficiency of Fans in enticing others to participate and drive organic membership</li> <li>Brand Affinity - The perceived personality or the emotional draw felt by Fans toward their brands</li> </ol> Syncapse explains the need to analyze audience relationship management, stating: <p style="padding-left: 30px;">"Facebook brand pages and promotions continue to blossom, despite an ongoing struggle to understand <em>Facebook Fan</em> impact. To understand, benchmark and improve long-term business value of Facebook investments, marketers must understand the measureable differences between users who have ‘liked’ or Fanned a brand versus those who have not. Value is reflected not simply by the action of being a Fan, but by the added value of Fan spend and other key values.</p> <p style="padding-left: 30px;">Identifying differences in behaviors and motivation between Fans and non-Fans is key to understanding the value of a Facebook Fan to a brand. Syncapse has identified and isolated these factors, and has associated them with key factors that drive shareholder value. These factors are widely identified as fundamental to both short-term and long-term sales performance and have been tested across multiple organizations to confirm their importance."</p> <h3>Facebook Fan Value: Key Findings</h3> The study places the average value of a <strong>Facebook Fan</strong> at $174. Brands with smaller retail prices or products that have a frequent repeat purchase cycle have comparatively smaller Fan values. Categories with higher retail prices, or higher category purchases, have higher Facebook Fan values. Syncapse suggests this means "Lower-priced and transactional product categories with frequent purchase cycles often depend on higher reach and frequency of messaging. While average <span style="text-decoration: underline;">Facebook Fan</span> value is lower for such categories, high Fan memberships represent important opportunities for maintaining everyday presence at scale, sensing user needs and wants, and introducing relevant triggers to buy." <h4>Additional Findings</h4> The report draws other research conclusions as to value of these Facebook Fan findings. They include: <ol> <li><span style="line-height: 13px;">Brand Fans are super customers - Fans behave in a much more active way than non Fans.</span></li> <li>Fans spend more than non-Fans - They find this to be especially true in clothing and fashion categories.</li> <li>Fans advocate more - They are more likely to help spread your message with word-of-mouth recommendations.</li> <li>Brands with high equity or longevity in the marketplace have lower Facebook Fan value.</li> <li>Brands with polarized profiles tend to have higher value Fans.</li> <li>Fans tend to be brand users before they 'Like' a brand's Facebook Page.</li> <li>Personal expression trumps coupons as reason for becoming a brand's Facebook Fan</li> </ol> <h3>Skepticism about Facebook Fan Value</h3> As always, the internet has greeted the findings with skepticism. Since Syncapse is in the business of promoting their clients through social media channels, they do stand to benefit from representing a <a href="http://www.mojocreator.com/marketing/converting-customers-into-brand-ambassadors">Facebook Fan</a> as valuable. One internet user commented: "Interesting metric. Makes me wonder what's driving the value. Do brand loyalists become fans because they were already loyal? Or does becoming a fan drive a person to become brand loyal?" Like any other study, people must judge for themselves if data and conclusions are relevant. To learn more, read the study (<a href="http://www.syncapse.com/value-of-a-facebook-fan-2013/#.UXFwKLWG18E" target="_blank">located here</a>) for yourself and decide for yourself the value of a Facebook Fan. · http://bit.ly/XLcXxi
    Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this and other related questions. <a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Fan-Value-2013.jpg"><img class="alignright size-full wp-image-3132" alt="Facebook Fan Value 2013" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Fan-Value-2013.jpg" width="650" height="457" /></a> <h2>Facebook Fan: Syncapse Social Media Audience Research</h2> Syncapse is a technology-enabled services company that uses social media data to achieve smarter marketing for the world’s most valuable brands. They calculated <a href="http://www.syncapse.com/" target="_blank">Facebook Fan</a> value in their survey by examining 6 important factors: <ol> <li><span style="line-height: 13px;">Product Spending - The difference in spending habits on each brand within a category</span></li> <li>Loyality - The consumer intention to keep purchasing the brand in the future</li> <li>Propensity to Recommend - Probability and propensity for word-of-mouth recommendations to lead to future sales</li> <li>Media Value - Efficiencies of earned reach and frequency via the Facebook platform</li> <li>Acquisition Cost - Efficiency of Fans in enticing others to participate and drive organic membership</li> <li>Brand Affinity - The perceived personality or the emotional draw felt by Fans toward their brands</li> </ol> Syncapse explains the need to analyze audience relationship management, stating: <p style="padding-left: 30px;">"Facebook brand pages and promotions continue to blossom, despite an ongoing struggle to understand <em>Facebook Fan</em> impact. To understand, benchmark and improve long-term business value of Facebook investments, marketers must understand the measureable differences between users who have ‘liked’ or Fanned a brand versus those who have not. Value is reflected not simply by the action of being a Fan, but by the added value of Fan spend and other key values.</p> <p style="padding-left: 30px;">Identifying differences in behaviors and motivation between Fans and non-Fans is key to understanding the value of a Facebook Fan to a brand. Syncapse has identified and isolated these factors, and has associated them with key factors that drive shareholder value. These factors are widely identified as fundamental to both short-term and long-term sales performance and have been tested across multiple organizations to confirm their importance."</p> <h3>Facebook Fan Value: Key Findings</h3> The study places the average value of a <strong>Facebook Fan</strong> at $174. Brands with smaller retail prices or products that have a frequent repeat purchase cycle have comparatively smaller Fan values. Categories with higher retail prices, or higher category purchases, have higher Facebook Fan values. Syncapse suggests this means "Lower-priced and transactional product categories with frequent purchase cycles often depend on higher reach and frequency of messaging. While average <span style="text-decoration: underline;">Facebook Fan</span> value is lower for such categories, high Fan memberships represent important opportunities for maintaining everyday presence at scale, sensing user needs and wants, and introducing relevant triggers to buy." <h4>Additional Findings</h4> The report draws other research conclusions as to value of these Facebook Fan findings. They include: <ol> <li><span style="line-height: 13px;">Brand Fans are super customers - Fans behave in a much more active way than non Fans.</span></li> <li>Fans spend more than non-Fans - They find this to be especially true in clothing and fashion categories.</li> <li>Fans advocate more - They are more likely to help spread your message with word-of-mouth recommendations.</li> <li>Brands with high equity or longevity in the marketplace have lower Facebook Fan value.</li> <li>Brands with polarized profiles tend to have higher value Fans.</li> <li>Fans tend to be brand users before they 'Like' a brand's Facebook Page.</li> <li>Personal expression trumps coupons as reason for becoming a brand's Facebook Fan</li> </ol> <h3>Skepticism about Facebook Fan Value</h3> As always, the internet has greeted the findings with skepticism. Since Syncapse is in the business of promoting their clients through social media channels, they do stand to benefit from representing a <a href="http://www.mojocreator.com/marketing/converting-customers-into-brand-ambassadors">Facebook Fan</a> as valuable. One internet user commented: "Interesting metric. Makes me wonder what's driving the value. Do brand loyalists become fans because they were already loyal? Or does becoming a fan drive a person to become brand loyal?" Like any other study, people must judge for themselves if data and conclusions are relevant. To learn more, read the study (<a href="http://www.syncapse.com/value-of-a-facebook-fan-2013/#.UXFwKLWG18E" target="_blank">located here</a>) for yourself and decide for yourself the value of a Facebook Fan. · http://bit.ly/XLcXxi
    a month and 3 days ago
    2
    (0)
  • preview
    Garcinia Cambogia is an effective organic weight reduction product that has doctors and obese people praising enthusiastically of its effects. Dr. Oz has already proclaimed garcinia cambogia the "most exciting breakthrough in natural weight loss to date", and he is not the one one endorsing it for its weight reduction and holistic well being benefits. · http://bit.ly/ZD6XDF
    Garcinia Cambogia is an effective organic weight reduction product that has doctors and obese people praising enthusiastically of its effects. Dr. Oz has already proclaimed garcinia cambogia the "most exciting breakthrough in natural weight loss to date", and he is not the one one endorsing it for its weight reduction and holistic well being benefits. · http://bit.ly/ZD6XDF
    a month and 3 days ago
    3
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    Body Kits For Cars Setting up a car body kit yourself, probably appears like a fairly straightforward project. However, the reality is that setting up body kits for cars, regardless of what type of car you intend fitting it to, is not for the faint at heart. This is not a job for your average again-yard-expert. Make sure to ask the manufacturer if they offer installation instructions, or a handbook with the kit. Mainly because mistakes can be made and, if something doesn't fit, it does not fit, you just cannot force the matter. At the very least with a handbook, you can try to find out why before proceeding any further. You will need to know if it is necessary for present manufacturing unit parts to be removed, if this is so, then don't buy the kit. Avoid purchasing body kits that require manufacturing unit parts from your car's structure to be removed as this just makes the project bigger, more time consuming and, more expensive. Also, find out just what the body kit is composed of and what the panels are made of. This can be fiberglass, carbon fiber, FRP Composite, Polyurethane, or Duraflex. The type of material will make a difference, as to the purpose of the vehicle, where you mainly drive the vehicle, painting the kit, repairs, etc. We will discuss these things in another article. If you already have purchased the car body kit and it is in your possession, go through all of it, to make sure it is the correct kit. We are talking here about making sure it fits your particular vehicle year, make and product. It would pay you, in the long run, to find someone to do the job for you. Now, whether you decide to take it to a workshop and get the professionals to do it, or get an enthusiastic amateur who actually knows what they are doing, is really up to you. So, where do you find someone which is going to do the right thing by you? Well for starters, I would avoid going to the local lodge to find your artisan. The obvious places to start looking, would be the yellow pages, or the internet. Do yourself a favor and spend some time on the internet. This is a big benefit, as you will be able to see pictures of all the different kits that are available. Also, the web is a great place to join in discussions on the various forums frequented by enthusiasts, and you never know just what priceless info you may pick up. Facebook, too, has a fair number of sites, however, these seem to be mainly trying to sell kits, rather than discuss them. It's not such a bad idea to ask your body kit manufacturer for recommended workshops that could do the job. There is another, less obvious place to search for your body kit person. That would be at one of the many custom car shows, events that are held all over the place in most cities, at fairly regular intervals. The reason for suggesting this alternative, is because not only will you find a lot of cars that have in fact had body kits fitted, but more importantly these car shows are frequented by enthusiasts and fanatics. The great thing about these aficionados, is that they are more than happy to share their knowledge and experience. They are the kinds who are possibly experts by themselves, or are going to be able to point you in the right direction to people who are in fact experts, if not professionals in this field. Ultimately, however you decide to have your new car body kit installed, this is the one sure way to a quick character change to your ride. · http://instantwhitewalls.com/customcars/?post_type=post&p=151
    Body Kits For Cars Setting up a car body kit yourself, probably appears like a fairly straightforward project. However, the reality is that setting up body kits for cars, regardless of what type of car you intend fitting it to, is not for the faint at heart. This is not a job for your average again-yard-expert. Make sure to ask the manufacturer if they offer installation instructions, or a handbook with the kit. Mainly because mistakes can be made and, if something doesn't fit, it does not fit, you just cannot force the matter. At the very least with a handbook, you can try to find out why before proceeding any further. You will need to know if it is necessary for present manufacturing unit parts to be removed, if this is so, then don't buy the kit. Avoid purchasing body kits that require manufacturing unit parts from your car's structure to be removed as this just makes the project bigger, more time consuming and, more expensive. Also, find out just what the body kit is composed of and what the panels are made of. This can be fiberglass, carbon fiber, FRP Composite, Polyurethane, or Duraflex. The type of material will make a difference, as to the purpose of the vehicle, where you mainly drive the vehicle, painting the kit, repairs, etc. We will discuss these things in another article. If you already have purchased the car body kit and it is in your possession, go through all of it, to make sure it is the correct kit. We are talking here about making sure it fits your particular vehicle year, make and product. It would pay you, in the long run, to find someone to do the job for you. Now, whether you decide to take it to a workshop and get the professionals to do it, or get an enthusiastic amateur who actually knows what they are doing, is really up to you. So, where do you find someone which is going to do the right thing by you? Well for starters, I would avoid going to the local lodge to find your artisan. The obvious places to start looking, would be the yellow pages, or the internet. Do yourself a favor and spend some time on the internet. This is a big benefit, as you will be able to see pictures of all the different kits that are available. Also, the web is a great place to join in discussions on the various forums frequented by enthusiasts, and you never know just what priceless info you may pick up. Facebook, too, has a fair number of sites, however, these seem to be mainly trying to sell kits, rather than discuss them. It's not such a bad idea to ask your body kit manufacturer for recommended workshops that could do the job. There is another, less obvious place to search for your body kit person. That would be at one of the many custom car shows, events that are held all over the place in most cities, at fairly regular intervals. The reason for suggesting this alternative, is because not only will you find a lot of cars that have in fact had body kits fitted, but more importantly these car shows are frequented by enthusiasts and fanatics. The great thing about these aficionados, is that they are more than happy to share their knowledge and experience. They are the kinds who are possibly experts by themselves, or are going to be able to point you in the right direction to people who are in fact experts, if not professionals in this field. Ultimately, however you decide to have your new car body kit installed, this is the one sure way to a quick character change to your ride. · http://instantwhitewalls.com/customcars/?post_type=post&p=151
    a month and 4 days ago
    2
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    Are you thinking of another way to cut your auto insurance expenses? Apart from installing anti-theft devices and keeping your driving records clean, another way of cutting down cost on car insurance is by enrolling in a defensive driving course. Most insurance providers give their customers a 10% discount on their auto insurance if they take a defensive driving class. Road rage makes up almost a third of street accidents. Insurance companies know this so it's a good advantage to them if their customers get classes on defensive driving. Keys to Safe Driving To avoid accidents, incurring a bad driving record and getting insurance claim, it's wise to know how to be safe on the road when you are behind the wheel. Here are some know- how’s on defensive driving. Safety First The first thing you should do to avoid accidents when driving is to use your seat belt and make sure that you lock your car. This way, you wouldn't be thrown out of your vehicle if ever you collide with another car. Stay focused Inattentive driving is one of the many reasons drivers meet accidents. Concentrate on your driving when you are behind the wheel. Avoid answering your mobile phone or sending text messages as much as possible. Though Hands-free devices are now available for your phones, it's still not advisable to take a call when driving as your attention is divided between the road and the person that you're speaking with. Be alert and aware of your surroundings Keep in mind that you're not the only person on the road. You don't know how other people drive so it's important that you are aware of your surroundings. Keep a safe distance between your car and the vehicle in front of you. Try to follow the 2 to 4 second rule to avoid crashing into the car in front of you when it suddenly hits the brakes. Always check your rear and side mirrors. Be patient Aggressive drivers get into accidents more often than those who aren't. Don't be in a hurry and follow traffic rules all the time. When a driver is not following street rules, let him be. You don't have to bother yourself and imitate that driver. You always have to be on the look out for yourself. You won't be able to control another driver's rage but you can control yours. Give and take is the key to safe driving. Enrolling in a Defensive Driving Course Depending on where you live, most of the time, you'd be required to take defensive driving classes before you can get a license. You'd also have to enroll in a defensive driving class of you're given a ticket because you didn't follow driving rules. There are a couple of ways to enroll in a defensive driving class. You can go to your state’s DMV and inquire for their class schedules or you can take these classes online. When you're done with this course, inform your insurance provider so the company can apply the appropriate discount on your auto insurance. Whether you are getting into this class to get rid of a driving ticket or because it's one of the requirements to get a driver's license, keep in mind that a defensive driving course would be very beneficial to you in the long run. Not only would you know the right way to drive and act whilst behind the wheel, but you'd also get a discount on your auto insurance. All these should be enough to convince you to take a defensive driving class. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=99
    Are you thinking of another way to cut your auto insurance expenses? Apart from installing anti-theft devices and keeping your driving records clean, another way of cutting down cost on car insurance is by enrolling in a defensive driving course. Most insurance providers give their customers a 10% discount on their auto insurance if they take a defensive driving class. Road rage makes up almost a third of street accidents. Insurance companies know this so it's a good advantage to them if their customers get classes on defensive driving. Keys to Safe Driving To avoid accidents, incurring a bad driving record and getting insurance claim, it's wise to know how to be safe on the road when you are behind the wheel. Here are some know- how’s on defensive driving. Safety First The first thing you should do to avoid accidents when driving is to use your seat belt and make sure that you lock your car. This way, you wouldn't be thrown out of your vehicle if ever you collide with another car. Stay focused Inattentive driving is one of the many reasons drivers meet accidents. Concentrate on your driving when you are behind the wheel. Avoid answering your mobile phone or sending text messages as much as possible. Though Hands-free devices are now available for your phones, it's still not advisable to take a call when driving as your attention is divided between the road and the person that you're speaking with. Be alert and aware of your surroundings Keep in mind that you're not the only person on the road. You don't know how other people drive so it's important that you are aware of your surroundings. Keep a safe distance between your car and the vehicle in front of you. Try to follow the 2 to 4 second rule to avoid crashing into the car in front of you when it suddenly hits the brakes. Always check your rear and side mirrors. Be patient Aggressive drivers get into accidents more often than those who aren't. Don't be in a hurry and follow traffic rules all the time. When a driver is not following street rules, let him be. You don't have to bother yourself and imitate that driver. You always have to be on the look out for yourself. You won't be able to control another driver's rage but you can control yours. Give and take is the key to safe driving. Enrolling in a Defensive Driving Course Depending on where you live, most of the time, you'd be required to take defensive driving classes before you can get a license. You'd also have to enroll in a defensive driving class of you're given a ticket because you didn't follow driving rules. There are a couple of ways to enroll in a defensive driving class. You can go to your state’s DMV and inquire for their class schedules or you can take these classes online. When you're done with this course, inform your insurance provider so the company can apply the appropriate discount on your auto insurance. Whether you are getting into this class to get rid of a driving ticket or because it's one of the requirements to get a driver's license, keep in mind that a defensive driving course would be very beneficial to you in the long run. Not only would you know the right way to drive and act whilst behind the wheel, but you'd also get a discount on your auto insurance. All these should be enough to convince you to take a defensive driving class. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=99
    a month and 4 days ago
    1
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    There are 2 kinds of car owners. The first one is a car owner who chooses and gets a car on the basis of a vehicle's functionality. The second car owner chooses and gets a car that he can customize and show on the streets. For car owners with customized cars, getting an auto insurance that's easy in the pockets may be a little harder. Most auto insurance companies give high rates for customized cars because for them, customized cars are high risks. Some don't even want to insure a customized car. If you're planning to customize your vehicle, here are some things that you have to consider before doing so. Be Informed It's always wiser to ask first before doing anything to your vehicle. Contact your insurance provider and ask if they will insure your customized vehicle. You may get 2 answers. First, you may find out that your insurance provider caters to customized vehicles but at a higher price, or that your insurance company doesn't cater to customized cars. Whatever answer you get, you'll end up rethinking about customizing your car. If you are willing to pay for the higher insurance cost just so you can modify your vehicle, then you won't have any problems. Just be sure to understand your custom car policy. Prepare an endorsement stating that you'd like to extend your comprehensive and collision coverage to your car's customized parts and equipment. Look into the amount covered under your endorsement. This value may differ from various auto insurance providers. The ideal value of your covered cost should be higher, if not equal, to the cost of the custom parts of your car. Most insurance companies would only cover the actual value of your custom part and not pay for how much it will cost you for replacements. If your auto insurance provider can't accommodate the amount that you want, then it might be better for you to shop around and look for an insurance company that can give you a better deal. Keep Safe Most car owners who want to customize their vehicles do so by themselves. When customizing your car, always be sure to stay on the safe side. Don't install your new parts by yourself. Hire a professional to do this for you. Though this may mean added cost on you, it also means that your new parts have been safely installed. If you put those customized parts by yourself, you may not install it properly and risk getting into an accident. When this happens, your insurance policy would greatly be affected. Customizing your car would already increase your auto insurance premium, don't make it any higher by getting into an accident. A customized car and road accidents don't sit well with insurance providers. If you have both, your auto insurance company may not want to renew your insurance anymore and other providers may not want to have your car insured to their company. Big boys, fast cars and auto insurance, this is a mix that every auto insurance company tries to avoid. When planning to customize your vehicle, be sure to contact your insurance provider and inform them of your plans. You don't want to be on the losing end and find out that your modifications aren't covered by your insurance company. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=108
    There are 2 kinds of car owners. The first one is a car owner who chooses and gets a car on the basis of a vehicle's functionality. The second car owner chooses and gets a car that he can customize and show on the streets. For car owners with customized cars, getting an auto insurance that's easy in the pockets may be a little harder. Most auto insurance companies give high rates for customized cars because for them, customized cars are high risks. Some don't even want to insure a customized car. If you're planning to customize your vehicle, here are some things that you have to consider before doing so. Be Informed It's always wiser to ask first before doing anything to your vehicle. Contact your insurance provider and ask if they will insure your customized vehicle. You may get 2 answers. First, you may find out that your insurance provider caters to customized vehicles but at a higher price, or that your insurance company doesn't cater to customized cars. Whatever answer you get, you'll end up rethinking about customizing your car. If you are willing to pay for the higher insurance cost just so you can modify your vehicle, then you won't have any problems. Just be sure to understand your custom car policy. Prepare an endorsement stating that you'd like to extend your comprehensive and collision coverage to your car's customized parts and equipment. Look into the amount covered under your endorsement. This value may differ from various auto insurance providers. The ideal value of your covered cost should be higher, if not equal, to the cost of the custom parts of your car. Most insurance companies would only cover the actual value of your custom part and not pay for how much it will cost you for replacements. If your auto insurance provider can't accommodate the amount that you want, then it might be better for you to shop around and look for an insurance company that can give you a better deal. Keep Safe Most car owners who want to customize their vehicles do so by themselves. When customizing your car, always be sure to stay on the safe side. Don't install your new parts by yourself. Hire a professional to do this for you. Though this may mean added cost on you, it also means that your new parts have been safely installed. If you put those customized parts by yourself, you may not install it properly and risk getting into an accident. When this happens, your insurance policy would greatly be affected. Customizing your car would already increase your auto insurance premium, don't make it any higher by getting into an accident. A customized car and road accidents don't sit well with insurance providers. If you have both, your auto insurance company may not want to renew your insurance anymore and other providers may not want to have your car insured to their company. Big boys, fast cars and auto insurance, this is a mix that every auto insurance company tries to avoid. When planning to customize your vehicle, be sure to contact your insurance provider and inform them of your plans. You don't want to be on the losing end and find out that your modifications aren't covered by your insurance company. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=108
    a month and 4 days ago
    1
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  • preview
    You probably know that lenders use information in your credit report to determine if they'll give you credit. But did you know that in some states, insurance companies also consider your credit history? Good or bad, your credit history may affect your ability to purchase homeowners or auto insurance coverage and help determine what premium you'll pay. For example, consider these scenarios: Two years ago, you were unemployed for six months. Before you could find a new job, you fell behind on several credit card payments. Now your auto insurance rates are going up, even though you've never filed a claim against your policy. You've always paid your bills on time, and you've always paid cash instead of applying for credit. Why could this be a problem? Similar to when you apply for a mortgage or credit card, your lack of credit history means you're an unknown quantity - there is no history of monthly credit card payments. Many people believe that only their driving record is important, but that's simply not the case. The majority of auto insurance companies consider credit to be a very important rating variable. What's the score here? Insurers have always used various criteria to determine who to insure and at what rates. For example, if you're applying for auto insurance, your insurer might consider your age, driving record, make and model of your car, and how many insurance claims you've filed in the past. But within the last decade, insurance companies have also begun using credit information as an additional factor to help predict which persons pose more risk. Insurers believe that the healthier your credit history, the less likely you are to file a claim against your auto or homeowners insurance policy. And the more likely you are to pay your insurance premium payments. If your credit history (along with other factors considered) suggests that you are likely to be a responsible driver, you may be offered a lower premium. But if your credit history is tarnished--or if you have little or no credit history--you may pay higher premiums for the coverage you're offered. You may even be denied coverage altogether. How you can improve the score If you're denied insurance coverage because of your credit history, the federal Fair Credit Reporting Act allows you to order a free copy of your credit report from the bureau used by the auto insurance company who denied you. If you feel the information provided to the credit bureau is incorrect, you can dispute it. If you've been turned down for insurance, this may feel like too little, too late. But if your credit history is affecting your ability to get auto or homeowners insurance (or the premiums you're charged for it), here are a few things you can do: Clean up your credit immediately. Pay your bills on time every month, get rid of the high interest credit cards, and don't spend beyond your means. If you don't have any credit, get some. Your lack of history is what's hurting you; to the insurance companies, you're an unknown quantity. Although you don't want to run up excessive debt, you do want to show that you can use credit responsibly. Use your credit regularly, and always make your monthly payments in a timely fashion. Once a year, get copies of your credit report from all three major credit bureaus. (The information contained in one report may not be reflected by the others.) Make sure the information on them all is correct. Dispute any errors with both the creditors and the credit bureaus involved. Shop around for insurance. Depending on the insurer, prices for the same coverage can vary substantially. Consider higher deductibles to save money. For both homeowners and auto insurance, higher deductibles can lower your premium costs. Just make sure you can cover the deductible should you be faced with a claim. For now, the use of credit reports is an industry standard. Make your credit work for you by watching it closely. In most cases, you may be rewarded with lower premiums if you do so. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=155
    You probably know that lenders use information in your credit report to determine if they'll give you credit. But did you know that in some states, insurance companies also consider your credit history? Good or bad, your credit history may affect your ability to purchase homeowners or auto insurance coverage and help determine what premium you'll pay. For example, consider these scenarios: Two years ago, you were unemployed for six months. Before you could find a new job, you fell behind on several credit card payments. Now your auto insurance rates are going up, even though you've never filed a claim against your policy. You've always paid your bills on time, and you've always paid cash instead of applying for credit. Why could this be a problem? Similar to when you apply for a mortgage or credit card, your lack of credit history means you're an unknown quantity - there is no history of monthly credit card payments. Many people believe that only their driving record is important, but that's simply not the case. The majority of auto insurance companies consider credit to be a very important rating variable. What's the score here? Insurers have always used various criteria to determine who to insure and at what rates. For example, if you're applying for auto insurance, your insurer might consider your age, driving record, make and model of your car, and how many insurance claims you've filed in the past. But within the last decade, insurance companies have also begun using credit information as an additional factor to help predict which persons pose more risk. Insurers believe that the healthier your credit history, the less likely you are to file a claim against your auto or homeowners insurance policy. And the more likely you are to pay your insurance premium payments. If your credit history (along with other factors considered) suggests that you are likely to be a responsible driver, you may be offered a lower premium. But if your credit history is tarnished--or if you have little or no credit history--you may pay higher premiums for the coverage you're offered. You may even be denied coverage altogether. How you can improve the score If you're denied insurance coverage because of your credit history, the federal Fair Credit Reporting Act allows you to order a free copy of your credit report from the bureau used by the auto insurance company who denied you. If you feel the information provided to the credit bureau is incorrect, you can dispute it. If you've been turned down for insurance, this may feel like too little, too late. But if your credit history is affecting your ability to get auto or homeowners insurance (or the premiums you're charged for it), here are a few things you can do: Clean up your credit immediately. Pay your bills on time every month, get rid of the high interest credit cards, and don't spend beyond your means. If you don't have any credit, get some. Your lack of history is what's hurting you; to the insurance companies, you're an unknown quantity. Although you don't want to run up excessive debt, you do want to show that you can use credit responsibly. Use your credit regularly, and always make your monthly payments in a timely fashion. Once a year, get copies of your credit report from all three major credit bureaus. (The information contained in one report may not be reflected by the others.) Make sure the information on them all is correct. Dispute any errors with both the creditors and the credit bureaus involved. Shop around for insurance. Depending on the insurer, prices for the same coverage can vary substantially. Consider higher deductibles to save money. For both homeowners and auto insurance, higher deductibles can lower your premium costs. Just make sure you can cover the deductible should you be faced with a claim. For now, the use of credit reports is an industry standard. Make your credit work for you by watching it closely. In most cases, you may be rewarded with lower premiums if you do so. · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=155
    a month and 4 days ago
    1
    (0)
  • preview
    A Very good Value For Your Utilised Auto Finding The Finest Value For Your Utilised Auto You can get the finest value for your utilised auto only when a new treatment of the very same model is currently being bought at the optimum value. If a company presents discounted charges for a new auto of the very same model, you are unable to offer your auto at the finest value. In other words and phrases, the finest time to offer your utilised auto is when the charges for the model you have are at the optimum. For this reason the critical issue that has an effect on the value of a utilised auto is the value of a new auto of that model you possess. So it is greater to wait right up until the value of a new auto of your model goes up relatively than marketing it when the company presents discount rates for a new auto of your model. Making ready your auto for marketing it is a have to. You have to take into account what the likely buyer thinks of your auto. So you have to keep the inside and the exteriors of your auto appropriately. If your auto is not cleanse inside and out, the likely buyer may possibly not assume positively about your auto. This basic situation may possibly make you eliminate a attainable offer. For that reason suitable routine maintenance of your auto is vital to fetch a very good value for your utilised auto. Some men and women may possibly forget some critical troubles in the auto if the auto seems to be shiny and glowing. Contact up scratches on the external and inside. Make up the modest dents in it. Equilibrium the tires appropriately. Cleanse inside and out. This may possibly fetch you a rewarding offer. The value of your auto really should just take into consideration the mileage and the issue of the auto. You may possibly also take into account the demand for that model. Autos that have operate for far more miles are usually not chosen and they are regarded 'used up'. For this reason most of the men and women desire autos that have operate for less miles per calendar year. Normally a likely buyer would take into account the value that you have preset for your auto as the inquiring value and he would negotiate the value. It is constantly greater to have a margin of five% of the value that you want to offer so that your can negotiate that five% with the buyer of your auto. Obtaining spots to offer your utilised auto? There are internet sites that focus in marketing and acquiring autos. You can also rely on the regional vehicle traders in your locality to offer them. Or, area classifieds in the newspapers to get your offer. Developed by: Pete Lance About the Author Enhances of US Gas Tracker a premier firm which can help the buyer protect income on petrol. Hundreds of gas stations throughout the country are tracked day-to-day to promise the lowest charges on petrol wherever in the United States. * I can support you Offer Your Auto. I have a enormous on the web viewers who may possibly be engaged. Record the item below ( no cost ): Offer Your Auto Use this code (1957) and you will be presented (five) no cost, lifetime listings. * Acquiring and Marketing Autos Ebook Keep * · http://instantwhitewalls.com/cheap-cars/?post_type=post&p=16
    A Very good Value For Your Utilised Auto Finding The Finest Value For Your Utilised Auto You can get the finest value for your utilised auto only when a new treatment of the very same model is currently being bought at the optimum value. If a company presents discounted charges for a new auto of the very same model, you are unable to offer your auto at the finest value. In other words and phrases, the finest time to offer your utilised auto is when the charges for the model you have are at the optimum. For this reason the critical issue that has an effect on the value of a utilised auto is the value of a new auto of that model you possess. So it is greater to wait right up until the value of a new auto of your model goes up relatively than marketing it when the company presents discount rates for a new auto of your model. Making ready your auto for marketing it is a have to. You have to take into account what the likely buyer thinks of your auto. So you have to keep the inside and the exteriors of your auto appropriately. If your auto is not cleanse inside and out, the likely buyer may possibly not assume positively about your auto. This basic situation may possibly make you eliminate a attainable offer. For that reason suitable routine maintenance of your auto is vital to fetch a very good value for your utilised auto. Some men and women may possibly forget some critical troubles in the auto if the auto seems to be shiny and glowing. Contact up scratches on the external and inside. Make up the modest dents in it. Equilibrium the tires appropriately. Cleanse inside and out. This may possibly fetch you a rewarding offer. The value of your auto really should just take into consideration the mileage and the issue of the auto. You may possibly also take into account the demand for that model. Autos that have operate for far more miles are usually not chosen and they are regarded 'used up'. For this reason most of the men and women desire autos that have operate for less miles per calendar year. Normally a likely buyer would take into account the value that you have preset for your auto as the inquiring value and he would negotiate the value. It is constantly greater to have a margin of five% of the value that you want to offer so that your can negotiate that five% with the buyer of your auto. Obtaining spots to offer your utilised auto? There are internet sites that focus in marketing and acquiring autos. You can also rely on the regional vehicle traders in your locality to offer them. Or, area classifieds in the newspapers to get your offer. Developed by: Pete Lance About the Author Enhances of US Gas Tracker a premier firm which can help the buyer protect income on petrol. Hundreds of gas stations throughout the country are tracked day-to-day to promise the lowest charges on petrol wherever in the United States. * I can support you Offer Your Auto. I have a enormous on the web viewers who may possibly be engaged. Record the item below ( no cost ): Offer Your Auto Use this code (1957) and you will be presented (five) no cost, lifetime listings. * Acquiring and Marketing Autos Ebook Keep * · http://instantwhitewalls.com/cheap-cars/?post_type=post&p=16
    a month and 4 days ago
    1
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    Auto Insurance Basics It's important to understand that your insurance needs may be different to that of your friends. Just being aware of the auto insurance basics might save you some money, in the long run. Those who rarely use their car are obviously going to need a different coverage than, say that of a 21 year old male. Most people only think that insurance is something they need so they can get their registration and tag so they can drive. It is something that they need because their license will be suspended if they don't get it. It's just a bother to some, because people think that because they are a careful driver, they therefore don't need to be covered. Often times people will call for insurance and say give me the cheapest insurance or give me only what is required. Many people don't even know what this insurance coverage this is. A lot of people only really become aware of what coverage they have when they need it, like when they need to make a claim. When you run into that stopped car or have someone sideswipe your car in a parking lot while you are shopping, suddenly having only the coverage is required by law may not be the best thing to have. You should always have as much insurance as you can afford to carry. Having too little is never good and if you have insurance you cannot afford is not any better. A policy that is cancelled due to non-payment does you no good at all. No-Fault What does this mean? Well, if you have the proper state required coverage you will be protected by the no-fault law. If you are in an accident whether you are at fault or not at fault you will go through your own personal injury coverage for your medical expenses for up to the limits you purchase. If you do not have at lease state minimum insurance then you will not be protected and may be subject to paying for the injuries of the other people you hurt in the accident. There are many types of coverage to purchase and meet your insurance needs. Every coverage has a purpose and all are good to get. Minimum Insurance Minimum Insurance is Personal Injury Protection and Property Damage. Personal Injury Protection or P.I.P. covers your medical, hospital and funeral expenses up to its limits. It also covers others in your vehicle and pedestrians struck by your car. Property Damage Liability covers if your vehicle damages another person's property. This could be their car, house, motorcycle, etc. Bodily Injury Liability Bodily Injury covers other people's injury or death that you are responsible for, up to the limits you purchase. Financial Responsibility Law This law states that if you are not financially responsible at the time of an at fault accident where someone gets injured or property damage occurs, your license may be suspended. Full Coverage There isn't one single type of insurance policy that meets that request. Sure, there are varying levels of coverage that offer more or less protection depending on what you need, but there's no single type of policy for full coverage, and it can mean different things for different people. Most people only know that their car dealer or bank wants Full Coverage so they ask for it. Comprehensive and Collision This covers repairs when your vehicle hits or is hit by another vehicle. If it is destroyed it will also pay up to the book value of the vehicle at the time of a loss. Comprehensive covers for loss caused by other circumstances other than a collision. Some examples are theft, flood, fire or animal damage. This will also cover total losses up to the book value of the vehicle. Other types of coverage available are Medical and Uninsured Motorist Medical covers medical costs to you and your passengers injured in an accident. Uninsured Motorist covers injuries to you and your passengers when the other person in the accident is at fault but does not have insurance or does not have enough insurance. This information should give you a good idea about your insurance needs and what type of insurance coverage you should purchase. Knowing the auto insurance basics is your first step toward making smart purchasing decisions. * * · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=16
    Auto Insurance Basics It's important to understand that your insurance needs may be different to that of your friends. Just being aware of the auto insurance basics might save you some money, in the long run. Those who rarely use their car are obviously going to need a different coverage than, say that of a 21 year old male. Most people only think that insurance is something they need so they can get their registration and tag so they can drive. It is something that they need because their license will be suspended if they don't get it. It's just a bother to some, because people think that because they are a careful driver, they therefore don't need to be covered. Often times people will call for insurance and say give me the cheapest insurance or give me only what is required. Many people don't even know what this insurance coverage this is. A lot of people only really become aware of what coverage they have when they need it, like when they need to make a claim. When you run into that stopped car or have someone sideswipe your car in a parking lot while you are shopping, suddenly having only the coverage is required by law may not be the best thing to have. You should always have as much insurance as you can afford to carry. Having too little is never good and if you have insurance you cannot afford is not any better. A policy that is cancelled due to non-payment does you no good at all. No-Fault What does this mean? Well, if you have the proper state required coverage you will be protected by the no-fault law. If you are in an accident whether you are at fault or not at fault you will go through your own personal injury coverage for your medical expenses for up to the limits you purchase. If you do not have at lease state minimum insurance then you will not be protected and may be subject to paying for the injuries of the other people you hurt in the accident. There are many types of coverage to purchase and meet your insurance needs. Every coverage has a purpose and all are good to get. Minimum Insurance Minimum Insurance is Personal Injury Protection and Property Damage. Personal Injury Protection or P.I.P. covers your medical, hospital and funeral expenses up to its limits. It also covers others in your vehicle and pedestrians struck by your car. Property Damage Liability covers if your vehicle damages another person's property. This could be their car, house, motorcycle, etc. Bodily Injury Liability Bodily Injury covers other people's injury or death that you are responsible for, up to the limits you purchase. Financial Responsibility Law This law states that if you are not financially responsible at the time of an at fault accident where someone gets injured or property damage occurs, your license may be suspended. Full Coverage There isn't one single type of insurance policy that meets that request. Sure, there are varying levels of coverage that offer more or less protection depending on what you need, but there's no single type of policy for full coverage, and it can mean different things for different people. Most people only know that their car dealer or bank wants Full Coverage so they ask for it. Comprehensive and Collision This covers repairs when your vehicle hits or is hit by another vehicle. If it is destroyed it will also pay up to the book value of the vehicle at the time of a loss. Comprehensive covers for loss caused by other circumstances other than a collision. Some examples are theft, flood, fire or animal damage. This will also cover total losses up to the book value of the vehicle. Other types of coverage available are Medical and Uninsured Motorist Medical covers medical costs to you and your passengers injured in an accident. Uninsured Motorist covers injuries to you and your passengers when the other person in the accident is at fault but does not have insurance or does not have enough insurance. This information should give you a good idea about your insurance needs and what type of insurance coverage you should purchase. Knowing the auto insurance basics is your first step toward making smart purchasing decisions. * * · http://aboutmotorinsurance.instantwhitewalls.com/?post_type=post&p=16
    a month and 4 days ago
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    <a href="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-Poker2.png"><img class="alignright size-medium wp-image-3113" alt="Google Quick View" src="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-Poker2-180x300.png" width="180" height="300" /></a><a href="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-poker1.png"><img class="alignright size-medium wp-image-3112" alt="Google Quick View" src="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-poker1-180x300.png" width="180" height="300" /></a>On Wednesday, Google announced a new feature to their mobile search called <a href="http://insidesearch.blogspot.com/2013/04/making-your-mobile-search-faster_16.html">Quick View</a>. The feature will help mobile users conduct their search faster. <a href="http://www.mojocreator.com/web/google-fiber-coming-to-austin-texas">Google Quick View</a> lets mobile users load a page from the site, instead of the full listing, which requires a longer download. According to Google'a blog: <p style="padding-left: 30px;">"Starting today, on some searches you’ll see a blue “Quick view” badge next to a few results. Say you’re new to poker or need a quick refresh on hands -- just search for “poker hands”, and you can now click the blue badge and see a quick view of the Wikipedia page listing out the poker hands immediately."</p> <h2>Google Quick View Benefits</h2> Everyone seeking information wants results as quick as possible. For many seconds do matter, no matter if it is an emergency situation, or your just trying to read about the latest gossip. <em>Google Quick View</em> is your mobile ally in finding the right information quickly. At this point, <strong>Google Quick View</strong> is only working with a few select websites like Wikipedia, but they are working to expand this to additional sites. · http://bit.ly/ZuaisB
    <a href="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-Poker2.png"><img class="alignright size-medium wp-image-3113" alt="Google Quick View" src="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-Poker2-180x300.png" width="180" height="300" /></a><a href="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-poker1.png"><img class="alignright size-medium wp-image-3112" alt="Google Quick View" src="http://www.mojocreator.com/wp-content/uploads/Google-Quick-View-poker1-180x300.png" width="180" height="300" /></a>On Wednesday, Google announced a new feature to their mobile search called <a href="http://insidesearch.blogspot.com/2013/04/making-your-mobile-search-faster_16.html">Quick View</a>. The feature will help mobile users conduct their search faster. <a href="http://www.mojocreator.com/web/google-fiber-coming-to-austin-texas">Google Quick View</a> lets mobile users load a page from the site, instead of the full listing, which requires a longer download. According to Google'a blog: <p style="padding-left: 30px;">"Starting today, on some searches you’ll see a blue “Quick view” badge next to a few results. Say you’re new to poker or need a quick refresh on hands -- just search for “poker hands”, and you can now click the blue badge and see a quick view of the Wikipedia page listing out the poker hands immediately."</p> <h2>Google Quick View Benefits</h2> Everyone seeking information wants results as quick as possible. For many seconds do matter, no matter if it is an emergency situation, or your just trying to read about the latest gossip. <em>Google Quick View</em> is your mobile ally in finding the right information quickly. At this point, <strong>Google Quick View</strong> is only working with a few select websites like Wikipedia, but they are working to expand this to additional sites. · http://bit.ly/ZuaisB
    a month and 4 days ago
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    <strong>Social media strategists</strong> must once again examine how they communicate during a tragic event. This week's events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch with friends and family. The importance of this particular role of social media must be respected by marketers, and proper etiquette is a must to avoid an embarrassing situation for your brand. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Social-Media-Strategy-Boston-Marathon-Program.jpg"><img class="alignright size-medium wp-image-3104" alt="Social Media Strategy" src="http://www.mojocreator.com/wp-content/uploads/Social-Media-Strategy-Boston-Marathon-Program-225x300.jpg" width="225" height="300" /></a>Social Media Strategy: Behavior Etiquette in Times of Tragedy</h2> The rapid growth of the medium has left many in charge of <a href="http://www.mojocreator.com/social-media/social-media-engagement/">social media strategy</a> with an incomplete understanding of how to behave during a tragedy. Lisa Buyer has engaged this conversation at Search Engine Watch with her <a href="http://searchenginewatch.com/article/2261970/Social-Tragic-ology-How-Brands-Learn-to-Be-Part-of-Real-News" target="_blank">article</a> "<em>Social Tragic-ology: How Brands Learn to Be Part of Real News</em>". The follow excerpt from that article lays out some basic rules those in <span style="text-decoration: underline;">social media strategy</span> should understand: <p style="padding-left: 30px;">"In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to continue the conversation about how people and brands should communicate during times of tragedy and crisis.</p> <p style="padding-left: 30px;">Contrary to what the small and robust community of social media marketing professionals believe, the masses, which includes a large majority of brands and businesses are still learning basic functionality of social media platforms.</p> <h5 style="padding-left: 30px;">You Can’t Schedule Life, or Social Media</h5> <p style="padding-left: 30px;">While scheduling tools are helpful, social media isn't something you can set and forget. These are communities of people who interact in real-time.</p> <p style="padding-left: 30px;">If you're lucky enough to have a community grow up around you as a brand, you should be just as plugged in as they are in order to strengthen your relationships and sustain your reputation.</p> <h5 style="padding-left: 30px;">Brands Still Need to be Reminded</h5> <p style="padding-left: 30px;">“I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or content in their ad queues to reassign for a more appropriate time," according to Lisa Grimm, director of PR and emerging media at space150, who also contributed to the writing of this post. "It is especially important and our duty, as those who have experience in the field, to be helpful as opposed to snarky during these times.”</p> <h5 style="padding-left: 30px;">Education and Strategy is Paramount</h5> <p style="padding-left: 30px;">Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume.</p> <p style="padding-left: 30px;">Does your community manager know the answers to these questions? Chances are if they don’t then neither does the organization:</p> <p style="padding-left: 30px;">-Do we comment when there is a natural disaster or national tragedy? If so, what does that sound like? -Cease all scheduled or planned content for X period of time. -Check ad schedule and pull content promotion or campaigns for X amount of time.</p> <p style="padding-left: 30px;">“It is clear that proper education and strategy is lacking from many social presence online. Anyone operating social channels should understand fundamental crisis communication skills,” Grimm added.</p> <p style="padding-left: 30px;">Start sketching a plan or revise the one you have; make sure to include how your social team should operate when something tragic occurs.</p> <h5 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/social-media-strategy-epicurious-insensitive-boston-tweet.png"><img class="alignright size-medium wp-image-3101" alt="social media strategy" src="http://www.mojocreator.com/wp-content/uploads/social-media-strategy-epicurious-insensitive-boston-tweet-300x266.png" width="300" height="266" /></a>Don't (EVER) Leverage Tragic News as a Way to Promote Your Content</h5> <p style="padding-left: 30px;">This Epicurious Twitter feed used the Boston Marathon bombings as a way to promote recipe content on its popular recipe site. #Fail.</p> <p style="padding-left: 30px;"> The tweets ended up being deleted. The brand’s community manager apologized and Epicurious made a statement: "Our tweets this morning were, frankly, insensitive. Our deepest, sincerest apologies."</p> <p style="padding-left: 30px;">This is what can happen on social media. All of a sudden you are now the story.</p> <p style="padding-left: 30px;">Don't let this be you. If you're going to be in the conversation, keep it on topic.</p> <p style="padding-left: 30px;">“I think it's awesome that they apologized and I get that we all make mistakes, but this should be an indicator that this account manager needs to learn a few nuances of communication,” Grimm said.</p> <h5 style="padding-left: 30px;">Check Your Sources (Even When it Isn't a Tragedy)</h5> <p style="padding-left: 30px;">Brands are learning to become news content publishers and getting bruised and beat up along the way. The ones who will succeed will follow journalism and communications best practices regardless of the topic by doing routine editorial fact checking and confirming sources.</p> <p style="padding-left: 30px;">The last thing you want to do is perpetuate misinformation</p> <p style="padding-left: 30px;">The social media world continues to spin and brands will continue to figure out the right formula for the social PR newsfeed."</p> <h3>Additional Keys to Social Media Strategy During Tragedy: Do's and Don'ts</h3> This topic of <em>social media strategy</em> during tragic events was discussed by Buyer after the Sandy Hook school shooting in December as well. In this <a href="http://searchenginewatch.com/article/2233186/Social-Media-Strategy-in-Times-of-Tragedy" target="_blank">post</a> she outlines some do's and don'ts that social media strategists should keep in mind: <p style="padding-left: 30px;">"Do the equivalent of traditional signs of acknowledgement via social media -- Sending a card, Putting a flag at half mast, Taking out an ad in remembrance, Starting a fundraiser, Laying flowers at the makeshift memorial</p> <p style="padding-left: 30px;">Your brand needs to be real during a community tragedy -- Be human. Acknowledge what is happening. Be real. Take off the automated posts. Get real in real time when tragedy strikes. Be credible. Report and share news, but confirm sources and facts first. Be Caring. Consider sensitive subject matter. If your brand is part of the tragedy or in a related industry, take a close look at what you are reporting.</p> <p style="padding-left: 30px;">Be considerate. Take a few days off from your normal editorial calendar. Think about it, is anyone even paying attention to what you are promoting? “I typically recommend to cease posting branded content for the day, however always remain active in the community (regular moderation responsibilities),” Social Media and PR Specialist Lisa Grimm said in a heartfelt blog post she published the day of the Connecticut shooting.</p> <p style="padding-left: 30px;">Be alert. Have a meeting with the communications team and put someone in charge of watching real-time news so you are aware of issues--good or bad--that can impact your community. Have a clean slate. Consider taking down recent postings that might be offensive to current events.</p> <p style="padding-left: 30px;">Don’t take the situation lightly -- An American Apparel ad for a "Hurricane Sandy Sale" sparked backlash from the Twittersphere. American Apparel is just one of several companies that committed online marketing faux pas in times of crisis. Last year, fashion designer Kenneth Cole's Twitter account made light of the protests in Egypt by tweeting, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."</p> <p style="padding-left: 30px;">Don't avoid the tragedy -- Your brand in social media is now part of “the media” and your response (or lack thereof) will be noted by your fans and community."</p> · http://bit.ly/17Gzr6Q
    <strong>Social media strategists</strong> must once again examine how they communicate during a tragic event. This week's events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch with friends and family. The importance of this particular role of social media must be respected by marketers, and proper etiquette is a must to avoid an embarrassing situation for your brand. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Social-Media-Strategy-Boston-Marathon-Program.jpg"><img class="alignright size-medium wp-image-3104" alt="Social Media Strategy" src="http://www.mojocreator.com/wp-content/uploads/Social-Media-Strategy-Boston-Marathon-Program-225x300.jpg" width="225" height="300" /></a>Social Media Strategy: Behavior Etiquette in Times of Tragedy</h2> The rapid growth of the medium has left many in charge of <a href="http://www.mojocreator.com/social-media/social-media-engagement/">social media strategy</a> with an incomplete understanding of how to behave during a tragedy. Lisa Buyer has engaged this conversation at Search Engine Watch with her <a href="http://searchenginewatch.com/article/2261970/Social-Tragic-ology-How-Brands-Learn-to-Be-Part-of-Real-News" target="_blank">article</a> "<em>Social Tragic-ology: How Brands Learn to Be Part of Real News</em>". The follow excerpt from that article lays out some basic rules those in <span style="text-decoration: underline;">social media strategy</span> should understand: <p style="padding-left: 30px;">"In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to continue the conversation about how people and brands should communicate during times of tragedy and crisis.</p> <p style="padding-left: 30px;">Contrary to what the small and robust community of social media marketing professionals believe, the masses, which includes a large majority of brands and businesses are still learning basic functionality of social media platforms.</p> <h5 style="padding-left: 30px;">You Can’t Schedule Life, or Social Media</h5> <p style="padding-left: 30px;">While scheduling tools are helpful, social media isn't something you can set and forget. These are communities of people who interact in real-time.</p> <p style="padding-left: 30px;">If you're lucky enough to have a community grow up around you as a brand, you should be just as plugged in as they are in order to strengthen your relationships and sustain your reputation.</p> <h5 style="padding-left: 30px;">Brands Still Need to be Reminded</h5> <p style="padding-left: 30px;">“I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or content in their ad queues to reassign for a more appropriate time," according to Lisa Grimm, director of PR and emerging media at space150, who also contributed to the writing of this post. "It is especially important and our duty, as those who have experience in the field, to be helpful as opposed to snarky during these times.”</p> <h5 style="padding-left: 30px;">Education and Strategy is Paramount</h5> <p style="padding-left: 30px;">Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume.</p> <p style="padding-left: 30px;">Does your community manager know the answers to these questions? Chances are if they don’t then neither does the organization:</p> <p style="padding-left: 30px;">-Do we comment when there is a natural disaster or national tragedy? If so, what does that sound like? -Cease all scheduled or planned content for X period of time. -Check ad schedule and pull content promotion or campaigns for X amount of time.</p> <p style="padding-left: 30px;">“It is clear that proper education and strategy is lacking from many social presence online. Anyone operating social channels should understand fundamental crisis communication skills,” Grimm added.</p> <p style="padding-left: 30px;">Start sketching a plan or revise the one you have; make sure to include how your social team should operate when something tragic occurs.</p> <h5 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/social-media-strategy-epicurious-insensitive-boston-tweet.png"><img class="alignright size-medium wp-image-3101" alt="social media strategy" src="http://www.mojocreator.com/wp-content/uploads/social-media-strategy-epicurious-insensitive-boston-tweet-300x266.png" width="300" height="266" /></a>Don't (EVER) Leverage Tragic News as a Way to Promote Your Content</h5> <p style="padding-left: 30px;">This Epicurious Twitter feed used the Boston Marathon bombings as a way to promote recipe content on its popular recipe site. #Fail.</p> <p style="padding-left: 30px;"> The tweets ended up being deleted. The brand’s community manager apologized and Epicurious made a statement: "Our tweets this morning were, frankly, insensitive. Our deepest, sincerest apologies."</p> <p style="padding-left: 30px;">This is what can happen on social media. All of a sudden you are now the story.</p> <p style="padding-left: 30px;">Don't let this be you. If you're going to be in the conversation, keep it on topic.</p> <p style="padding-left: 30px;">“I think it's awesome that they apologized and I get that we all make mistakes, but this should be an indicator that this account manager needs to learn a few nuances of communication,” Grimm said.</p> <h5 style="padding-left: 30px;">Check Your Sources (Even When it Isn't a Tragedy)</h5> <p style="padding-left: 30px;">Brands are learning to become news content publishers and getting bruised and beat up along the way. The ones who will succeed will follow journalism and communications best practices regardless of the topic by doing routine editorial fact checking and confirming sources.</p> <p style="padding-left: 30px;">The last thing you want to do is perpetuate misinformation</p> <p style="padding-left: 30px;">The social media world continues to spin and brands will continue to figure out the right formula for the social PR newsfeed."</p> <h3>Additional Keys to Social Media Strategy During Tragedy: Do's and Don'ts</h3> This topic of <em>social media strategy</em> during tragic events was discussed by Buyer after the Sandy Hook school shooting in December as well. In this <a href="http://searchenginewatch.com/article/2233186/Social-Media-Strategy-in-Times-of-Tragedy" target="_blank">post</a> she outlines some do's and don'ts that social media strategists should keep in mind: <p style="padding-left: 30px;">"Do the equivalent of traditional signs of acknowledgement via social media -- Sending a card, Putting a flag at half mast, Taking out an ad in remembrance, Starting a fundraiser, Laying flowers at the makeshift memorial</p> <p style="padding-left: 30px;">Your brand needs to be real during a community tragedy -- Be human. Acknowledge what is happening. Be real. Take off the automated posts. Get real in real time when tragedy strikes. Be credible. Report and share news, but confirm sources and facts first. Be Caring. Consider sensitive subject matter. If your brand is part of the tragedy or in a related industry, take a close look at what you are reporting.</p> <p style="padding-left: 30px;">Be considerate. Take a few days off from your normal editorial calendar. Think about it, is anyone even paying attention to what you are promoting? “I typically recommend to cease posting branded content for the day, however always remain active in the community (regular moderation responsibilities),” Social Media and PR Specialist Lisa Grimm said in a heartfelt blog post she published the day of the Connecticut shooting.</p> <p style="padding-left: 30px;">Be alert. Have a meeting with the communications team and put someone in charge of watching real-time news so you are aware of issues--good or bad--that can impact your community. Have a clean slate. Consider taking down recent postings that might be offensive to current events.</p> <p style="padding-left: 30px;">Don’t take the situation lightly -- An American Apparel ad for a "Hurricane Sandy Sale" sparked backlash from the Twittersphere. American Apparel is just one of several companies that committed online marketing faux pas in times of crisis. Last year, fashion designer Kenneth Cole's Twitter account made light of the protests in Egypt by tweeting, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."</p> <p style="padding-left: 30px;">Don't avoid the tragedy -- Your brand in social media is now part of “the media” and your response (or lack thereof) will be noted by your fans and community."</p> · http://bit.ly/17Gzr6Q
    a month and 5 days ago
    2
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    As of these days, Waywire.com is now signing up new customers to assist beta check its web site. The firm's tagline is "altering the way we view video clip on-line".В This ambition appears to consider immediate goal at the Internet's third greatest rated web site YouTube.com, but that might not be precisely the situation. <h2>Waywire Beta Start: Discovering a Market</h2> <a href="http://www.mojocreator.com/wp-content/uploads/Waywire-Beta-Launch.png"><img class="alignright size-full wp-image-3092" alt="Waywire Beta Launch" src="http://www.mojocreator.com/wp-content/uploads/Waywire-Beta-Launch.png" width="240" height="240"></a>Josh Constine from TechCrunch.com describes the #<a href="http://techcrunch.com/2013/04/16/waywire-cory-booker/" target="_blank">Waywire beta</a> start this way: <p style="padding-left: 30px">"#Waywire targeted on authentic and consumer-produced content material. But with today’s update the beta recenters about you gathering movies from YouTube, Vimeo, Vine and information websites into themed playlists.</p> <p style="padding-left: 30px">From 1 viewpoint, this update is wise. It is #waywire attempting to discover its market. “Pinterest for video” is a little bit confining, but it symbolizes the worth #waywire hopes to provide.....</p> <p style="padding-left: 30px">Shifting in the direction of curation bases #waywire on a faster action that piggybacks on theВ consumptionВ most currently undertake. And even if it is formal #waywire-created movies individuals are curating, it tends to make friends you believe in the supply of information instead than an additional conventional institution."</p> <h3>Waywire Beta Start: Can itВ Succeed?</h3> <span style="text-decoration: underline">#Waywire beta</span> has obtained a fantastic offer of buzz, mostly because of to a potent checklist of backers. The team is headed by co-founder and extremely well-liked Newark mayor Cory Booker. The relaxation of the checklist consists of Google chairman Eric Schmidt, LinkedIn CEO Jeff Weiner and co-founder Reid Hoffman, queen of tv Oprah Winfrey, and a entire gang of angel traders. Nathan Richardson, #Waywire's lesser recognized co-founder, lately granted an job interview to <a href="http://venturebeat.com/2013/04/16/video-curation-site-waywire-unveils-new-pinterest-like-design/" target="_blank">VentureBeat</a>. There he spoke about some of the problems that will dictate the achievement or failure of the enterprise: <p style="padding-left: 30px">"<em>Waywire beta</em> customers are getting accessibility to about forty hrs of new video clip content material for each working day, which is considerably much more than the approximated one.five hrs perday it experienced accessibility to about two months in the past. By accessibility, I imply movies that will seamlessly perform on Waywire’s services with out getting to navigate to the website exactly where the video clip is hosted to see it. And whilst the startup did not disclose numerous of its visitors stats, it did say that Waywire customers are viewing an typical of thirteen minutes of content material each time they go to.</p> <p style="padding-left: 30px">As for becoming a system, Richardson tells me there is no purpose Waywires cannot ultimately turn out to be a location exactly where songs followers finish up making their personal curated playlists. To do that successfully, the startup would nearly definitely require to forge a partnership with songs video clip king Vevo.</p> <p style="padding-left: 30px">The new <strong>Waywire beta two.</strong> also paves the way to marketing designs, which consist of conventional pre- and publish-roll video clip advertisements, in-participant show advertisements, sponsored wires, and much more. I requested co-founder Sarah Ross if the services could ultimately mimic a design comparable to StumbleUpon’s “Paid Discovery”, exactly where content material producers (or truly any advertiser) has the choice of tossing in their content material into someone’s wire. It is a chance, but Ross informed me “we require to scale a lot bigger to see how our customers are interacting with Waywire” prior to figuring out more recent methods to promote marketing."</p> <h3>Waywire Beta Start: Get in on the Video clip Sharing</h3> <a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Waywire beta</a> start is presently underway, and you can effortlessly be a part of in on the video clip sharing. Merely head more than to the website to sign-up and start making your customized playlists. В Use the lookup perform to discover movies that curiosity you. As soon as you see 1 you like, just double click on to include it to your playlist. <iframe src="http://www.youtube.com/embed/4axr0ZXuS4M" height="315" width="560" allowfullscreen="" frameborder="0"></iframe> · http://bit.ly/13gNuN4
    As of these days, Waywire.com is now signing up new customers to assist beta check its web site. The firm's tagline is "altering the way we view video clip on-line".В This ambition appears to consider immediate goal at the Internet's third greatest rated web site YouTube.com, but that might not be precisely the situation. <h2>Waywire Beta Start: Discovering a Market</h2> <a href="http://www.mojocreator.com/wp-content/uploads/Waywire-Beta-Launch.png"><img class="alignright size-full wp-image-3092" alt="Waywire Beta Launch" src="http://www.mojocreator.com/wp-content/uploads/Waywire-Beta-Launch.png" width="240" height="240"></a>Josh Constine from TechCrunch.com describes the #<a href="http://techcrunch.com/2013/04/16/waywire-cory-booker/" target="_blank">Waywire beta</a> start this way: <p style="padding-left: 30px">"#Waywire targeted on authentic and consumer-produced content material. But with today’s update the beta recenters about you gathering movies from YouTube, Vimeo, Vine and information websites into themed playlists.</p> <p style="padding-left: 30px">From 1 viewpoint, this update is wise. It is #waywire attempting to discover its market. “Pinterest for video” is a little bit confining, but it symbolizes the worth #waywire hopes to provide.....</p> <p style="padding-left: 30px">Shifting in the direction of curation bases #waywire on a faster action that piggybacks on theВ consumptionВ most currently undertake. And even if it is formal #waywire-created movies individuals are curating, it tends to make friends you believe in the supply of information instead than an additional conventional institution."</p> <h3>Waywire Beta Start: Can itВ Succeed?</h3> <span style="text-decoration: underline">#Waywire beta</span> has obtained a fantastic offer of buzz, mostly because of to a potent checklist of backers. The team is headed by co-founder and extremely well-liked Newark mayor Cory Booker. The relaxation of the checklist consists of Google chairman Eric Schmidt, LinkedIn CEO Jeff Weiner and co-founder Reid Hoffman, queen of tv Oprah Winfrey, and a entire gang of angel traders. Nathan Richardson, #Waywire's lesser recognized co-founder, lately granted an job interview to <a href="http://venturebeat.com/2013/04/16/video-curation-site-waywire-unveils-new-pinterest-like-design/" target="_blank">VentureBeat</a>. There he spoke about some of the problems that will dictate the achievement or failure of the enterprise: <p style="padding-left: 30px">"<em>Waywire beta</em> customers are getting accessibility to about forty hrs of new video clip content material for each working day, which is considerably much more than the approximated one.five hrs perday it experienced accessibility to about two months in the past. By accessibility, I imply movies that will seamlessly perform on Waywire’s services with out getting to navigate to the website exactly where the video clip is hosted to see it. And whilst the startup did not disclose numerous of its visitors stats, it did say that Waywire customers are viewing an typical of thirteen minutes of content material each time they go to.</p> <p style="padding-left: 30px">As for becoming a system, Richardson tells me there is no purpose Waywires cannot ultimately turn out to be a location exactly where songs followers finish up making their personal curated playlists. To do that successfully, the startup would nearly definitely require to forge a partnership with songs video clip king Vevo.</p> <p style="padding-left: 30px">The new <strong>Waywire beta two.</strong> also paves the way to marketing designs, which consist of conventional pre- and publish-roll video clip advertisements, in-participant show advertisements, sponsored wires, and much more. I requested co-founder Sarah Ross if the services could ultimately mimic a design comparable to StumbleUpon’s “Paid Discovery”, exactly where content material producers (or truly any advertiser) has the choice of tossing in their content material into someone’s wire. It is a chance, but Ross informed me “we require to scale a lot bigger to see how our customers are interacting with Waywire” prior to figuring out more recent methods to promote marketing."</p> <h3>Waywire Beta Start: Get in on the Video clip Sharing</h3> <a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Waywire beta</a> start is presently underway, and you can effortlessly be a part of in on the video clip sharing. Merely head more than to the website to sign-up and start making your customized playlists. В Use the lookup perform to discover movies that curiosity you. As soon as you see 1 you like, just double click on to include it to your playlist. <iframe src="http://www.youtube.com/embed/4axr0ZXuS4M" height="315" width="560" allowfullscreen="" frameborder="0"></iframe> · http://bit.ly/13gNuN4
    a month and 6 days ago
    2
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    Among marketers, there are few demographics as important and valuable as teenagers. This group of consumers is busy setting trends, while spending their parents money on items like electronics, fashion, music, video games and movies. Many businesses target the impressionable youth through a variety of advertising mediums in an effort to gain a piece of the estimated $800 Billion they spend each year. <h2>Facebook: Using the Social Network to Influence Teen Consumers</h2> &nbsp; One of these mediums which has produced excellent results for marketers is <span style="text-decoration: underline;">Facebook</span>. Advertising professionals have become extremely effective at getting their marketing message to teen consumers through <a href="http://www.mojocreator.com/social-media/facebook-promoted-posts/">Facebook's business tools</a>. This is demonstrated by a 2013 Teen Survey by Piper Jaffray, where over 52% of teens admitted their purchases were influenced by information they saw on social media. With increasing trends toward online shopping, the ability to capture your target market online is extremely useful. <h3>Facebook: Teen Demographic Dropping as Social Network Losing Importance</h3> <a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Teen-Demographic-Dropping.jpg"><img class="alignleft size-medium wp-image-3077" alt="Facebook Teen Demographic Dropping" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Teen-Demographic-Dropping-300x132.jpg" width="300" height="132" /></a>Unfortunately for marketers, the same report shows large consecutive drops in teens using <strong>Facebook</strong>. Some analysts believe that <em>Facebook</em> is losing the "coolness" factor as it has grown to be the social media network of choice for parents and grandparents. In efforts to escape the lurking eyes of family members, teens are now turning to other social media sites to connect with friends and brands. Sites like Reddit, Twitter and Instagram are of growing importance to teens and thereby marketers as well. In the effort to capture this teen market segment, advertisers must be nimble to remain with this capricious group of consumers. Maintaining a social media presence on outlets that are pertinent for teens will remain a challenge. The key is staying on top of trends. The easy days of simply creating a <a href="http://www.facebook.com/help/318171828273417/" target="_blank">Facebook</a> campaign may well be on the way out. Now marketers will be tested to see if they can learn the difference between sites like Vine and Snapchat. Business presence on new trendy sites will provide a great advantage over the competition and should be considered a must for any business looking to capture teen dollars. · http://bit.ly/11apLMZ
    Among marketers, there are few demographics as important and valuable as teenagers. This group of consumers is busy setting trends, while spending their parents money on items like electronics, fashion, music, video games and movies. Many businesses target the impressionable youth through a variety of advertising mediums in an effort to gain a piece of the estimated $800 Billion they spend each year. <h2>Facebook: Using the Social Network to Influence Teen Consumers</h2> &nbsp; One of these mediums which has produced excellent results for marketers is <span style="text-decoration: underline;">Facebook</span>. Advertising professionals have become extremely effective at getting their marketing message to teen consumers through <a href="http://www.mojocreator.com/social-media/facebook-promoted-posts/">Facebook's business tools</a>. This is demonstrated by a 2013 Teen Survey by Piper Jaffray, where over 52% of teens admitted their purchases were influenced by information they saw on social media. With increasing trends toward online shopping, the ability to capture your target market online is extremely useful. <h3>Facebook: Teen Demographic Dropping as Social Network Losing Importance</h3> <a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Teen-Demographic-Dropping.jpg"><img class="alignleft size-medium wp-image-3077" alt="Facebook Teen Demographic Dropping" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Teen-Demographic-Dropping-300x132.jpg" width="300" height="132" /></a>Unfortunately for marketers, the same report shows large consecutive drops in teens using <strong>Facebook</strong>. Some analysts believe that <em>Facebook</em> is losing the "coolness" factor as it has grown to be the social media network of choice for parents and grandparents. In efforts to escape the lurking eyes of family members, teens are now turning to other social media sites to connect with friends and brands. Sites like Reddit, Twitter and Instagram are of growing importance to teens and thereby marketers as well. In the effort to capture this teen market segment, advertisers must be nimble to remain with this capricious group of consumers. Maintaining a social media presence on outlets that are pertinent for teens will remain a challenge. The key is staying on top of trends. The easy days of simply creating a <a href="http://www.facebook.com/help/318171828273417/" target="_blank">Facebook</a> campaign may well be on the way out. Now marketers will be tested to see if they can learn the difference between sites like Vine and Snapchat. Business presence on new trendy sites will provide a great advantage over the competition and should be considered a must for any business looking to capture teen dollars. · http://bit.ly/11apLMZ
    a month and 7 days ago
    2
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    This website lets people vent their anger at their Government and also will be giving access to the game app called Angry Taxpayer · http://bit.ly/Zr8KLO
    This website lets people vent their anger at their Government and also will be giving access to the game app called Angry Taxpayer · http://bit.ly/Zr8KLO
    a month and 10 days ago
    by sheden
    5
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    In this current digital age, it is no secret that brands must take their message online toВ achieveВ success. While most brands now have a strong online presence, many are missing the target when choosing where to spend money and attempt to influence markets. <span style="text-decoration: underline">Brand digital messaging</span> should be focused and result after careful analyzation of industry metrics. <h2>Brand Digital Messaging: Technorati Media 2013 Report</h2> Technorati Media recently released their 2013 <a href="http://technoratimedia.com/report/" target="_blank">Brand Digital Messaging</a> Report. Technorati is a large scaleВ social media ad network bringing top brands and valuableВ  influencers together. The reportВ provided interaction statistics and predicted some brand digital messaging trends for the current year: <p style="padding-left: 30px">"Sixty percent of brand marketers predict an average increase of 40 percent in social spend for 2013. Currently, the bulk of brands’ overall digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11 percent of their social spend going to blogs and influencers.</p> <p style="padding-left: 30px"><a href="http://www.mojocreator.com/wp-content/uploads/Brand-Digital-Messaging.jpg"><img class="alignright size-medium wp-image-3064" alt="Brand Digital Messaging" src="http://www.mojocreator.com/wp-content/uploads/Brand-Digital-Messaging-300x247.jpg" width="300" height="247"></a>Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence. When making overall purchase decisions, for consumers, blogs trail only behind retail and brand sites. With regard to overall sources for information on the internet, blogs rank among the top five “most trustworthy” sources.В  As an example, according to consumers, blogs are more influential in shaping opinion than Twitter, and when it comes to affecting purchase decisions, more important than Facebook.</p> <p style="padding-left: 30px">In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced. This has much to do with an essential hurdle faced by most content creators: a lack of metrics and the fragmentation that leads to their complexity as a purchasable medium.</p> <p style="padding-left: 30px">This report also details how different social platforms stack up against each other. You’ll see that influencers ranked page views above all other metrics when focusing on their own key metrics, while Google Analytics is the leader among tracking tools.В  Brands had different top metrics for identifying and selecting influencers, with comScore/Nielsen ranking first, closely followed by number of Twitter followers, Facebook friends, and the influencer’s potential to draw likes. It is important to note here, however, that due to their niche size, influencers are not well represented in comScore/Nielsen, further underscoring the disconnect between influencer desirability and an ability to effectively find them at scale.</p> <p style="padding-left: 30px">According to brand marketers, when metrics from their earned media goals are ranked, Facebook likes, traffic to their website, Facebook fans, and Twitter followers are the main contenders – a reversal from influencers, where monitoring traffic/page views ranked No. 1, followed by Facebook likes."</p> This information shows the large disconnect with where <em>brand digital messaging</em> is maximized and where they actually spend their budget. It's a lesson for all companies: <a href="http://www.mojocreator.com/marketing/converting-customers-into-brand-ambassadors">brand digital messaging</a> requires in-depth research and analyzation to properly understand each industry. <h3>Brand Digital Messaging:В Where Brands Are Social</h3> <a href="http://www.mojocreator.com/wp-content/uploads/Brand-digital-messaging-consumer-trust.jpg"><img class="alignleft size-medium wp-image-3068" alt="Brand digital messaging" src="http://www.mojocreator.com/wp-content/uploads/Brand-digital-messaging-consumer-trust-285x300.jpg" width="285" height="300"></a>The runaway favorite for brands when interacting in social media is Facebook.В Over 90% of brands reporting have a some level of presence on Facebook. Twitter comes in 2nd with 85% of brands maintaining a presence and YouTube is 3rd with 73% of brands taking advantage of the video sharing site. The most surprising fact is only 26% of brand managers report a presence on Google Plus. This shows a real disconnect because the Google Plus platform is run by the world's largest search engine. These Google Plus Business Pages are part of the social network, but more importantly included in search listings for relevantВ queries. The <strong>brand digital messaging</strong> survey findings indicate consumers are turning to blogs when looking to make a purchase. Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source overall for information on the internet. YouTube, Facebook and Google+ are the most popular social properties for consumers. · http://bit.ly/ZPIpy0
    In this current digital age, it is no secret that brands must take their message online toВ achieveВ success. While most brands now have a strong online presence, many are missing the target when choosing where to spend money and attempt to influence markets. <span style="text-decoration: underline">Brand digital messaging</span> should be focused and result after careful analyzation of industry metrics. <h2>Brand Digital Messaging: Technorati Media 2013 Report</h2> Technorati Media recently released their 2013 <a href="http://technoratimedia.com/report/" target="_blank">Brand Digital Messaging</a> Report. Technorati is a large scaleВ social media ad network bringing top brands and valuableВ  influencers together. The reportВ provided interaction statistics and predicted some brand digital messaging trends for the current year: <p style="padding-left: 30px">"Sixty percent of brand marketers predict an average increase of 40 percent in social spend for 2013. Currently, the bulk of brands’ overall digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11 percent of their social spend going to blogs and influencers.</p> <p style="padding-left: 30px"><a href="http://www.mojocreator.com/wp-content/uploads/Brand-Digital-Messaging.jpg"><img class="alignright size-medium wp-image-3064" alt="Brand Digital Messaging" src="http://www.mojocreator.com/wp-content/uploads/Brand-Digital-Messaging-300x247.jpg" width="300" height="247"></a>Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence. When making overall purchase decisions, for consumers, blogs trail only behind retail and brand sites. With regard to overall sources for information on the internet, blogs rank among the top five “most trustworthy” sources.В  As an example, according to consumers, blogs are more influential in shaping opinion than Twitter, and when it comes to affecting purchase decisions, more important than Facebook.</p> <p style="padding-left: 30px">In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced. This has much to do with an essential hurdle faced by most content creators: a lack of metrics and the fragmentation that leads to their complexity as a purchasable medium.</p> <p style="padding-left: 30px">This report also details how different social platforms stack up against each other. You’ll see that influencers ranked page views above all other metrics when focusing on their own key metrics, while Google Analytics is the leader among tracking tools.В  Brands had different top metrics for identifying and selecting influencers, with comScore/Nielsen ranking first, closely followed by number of Twitter followers, Facebook friends, and the influencer’s potential to draw likes. It is important to note here, however, that due to their niche size, influencers are not well represented in comScore/Nielsen, further underscoring the disconnect between influencer desirability and an ability to effectively find them at scale.</p> <p style="padding-left: 30px">According to brand marketers, when metrics from their earned media goals are ranked, Facebook likes, traffic to their website, Facebook fans, and Twitter followers are the main contenders – a reversal from influencers, where monitoring traffic/page views ranked No. 1, followed by Facebook likes."</p> This information shows the large disconnect with where <em>brand digital messaging</em> is maximized and where they actually spend their budget. It's a lesson for all companies: <a href="http://www.mojocreator.com/marketing/converting-customers-into-brand-ambassadors">brand digital messaging</a> requires in-depth research and analyzation to properly understand each industry. <h3>Brand Digital Messaging:В Where Brands Are Social</h3> <a href="http://www.mojocreator.com/wp-content/uploads/Brand-digital-messaging-consumer-trust.jpg"><img class="alignleft size-medium wp-image-3068" alt="Brand digital messaging" src="http://www.mojocreator.com/wp-content/uploads/Brand-digital-messaging-consumer-trust-285x300.jpg" width="285" height="300"></a>The runaway favorite for brands when interacting in social media is Facebook.В Over 90% of brands reporting have a some level of presence on Facebook. Twitter comes in 2nd with 85% of brands maintaining a presence and YouTube is 3rd with 73% of brands taking advantage of the video sharing site. The most surprising fact is only 26% of brand managers report a presence on Google Plus. This shows a real disconnect because the Google Plus platform is run by the world's largest search engine. These Google Plus Business Pages are part of the social network, but more importantly included in search listings for relevantВ queries. The <strong>brand digital messaging</strong> survey findings indicate consumers are turning to blogs when looking to make a purchase. Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source overall for information on the internet. YouTube, Facebook and Google+ are the most popular social properties for consumers. · http://bit.ly/ZPIpy0
    a month and 10 days ago
    2
    (0)
  • preview
    As our post yesterday indicated, we are not the only online outlet looking towards the next <strong>Google Penguin update</strong>. Recently, Search Engine Land published some great information concerning the next <a href="http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare">Google Penguin update</a> and suggestions on how to best prepare for it. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Google-Penguin-Update-2013.jpg"><img class="alignright size-medium wp-image-3058" alt="Google Penguin Update" src="http://www.mojocreator.com/wp-content/uploads/Google-Penguin-Update-2013-199x300.jpg" width="199" height="300" /></a>Google Penguin Update: Brief History</h2> The initial Penguin release in April of 2012 caught many in the SEO industry completely off guard. The first <a href="http://www.mojocreator.com/seo/google-algorithm-updates-panda-and-penguin-part-2">Google Penguin update</a> successful targeted those website with a large number of "unnatural" backlinks. This change decimated many established websites with a long history of ranking at the top of search results. Especially with the recent warning from Google web spam ninja Matt Cutts, SEO professionals are moving to ensure they are better prepared this time around. <h3>Simon Penson Offers Advice for Dealing with the Next Google Penguin Update</h3> Check out some excerpts from Simon Penson's advice for being prepared for the next <em>Google Penguin update</em>: <p style="padding-left: 30px;">"We also know that months of manual resubmissions and disavows have helped the Silicon Valley giant collect an unprecedented amount of data about the "bad neighborhoods" of links that had powered rankings until very recently, for thousands of high profile sites....All the signs therefore point towards something much more intelligent and all encompassing.</p> <p style="padding-left: 30px;">The question is how can you profile your links and understand the probability of being impacted as a result when Penguin hits within the next few weeks or months?</p> <h4 style="padding-left: 30px;">Simon Penson on The Link Graph – Bad Neighborhoods</h4> <p style="padding-left: 30px;">Google knows a lot about what bad links look like now. They know where a lot of them live and they also understand their DNA. And once they start looking it becomes pretty easy to spot the links muddying the waters.</p> <p style="padding-left: 30px;">Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that have, over time, built up enough to go around.</p> <p style="padding-left: 30px;">This means that almost all sites that use "manipulative" authority to rank higher will be getting it from an area or areas of the link graph associated with other sites doing the same. PageRank isn't limitless.</p> <p style="padding-left: 30px;">These "bad neighborhoods" can be "extracted" by Google, analyzed and dumped relatively easily. They won’t disappear, but Google will devalue them and remove them from the PageRank picture, rendering them useless.</p> <h4 style="padding-left: 30px;">On Link Velocity</h4> <p style="padding-left: 30px;">Another area of interest at present is the rate at which sites acquire links. In recent months there definitely has been a noticeable change in how new links are being treated. While this is very much theory my view is that Google have become very good now at spotting link velocity "spikes" and anything out of the ordinary is immediately devalued.</p> <p style="padding-left: 30px;">Whether this is indefinitely or limited by time (in the same way "sandbox" works) I am not sure but there are definite correlations between sites that earn links consistently and good ranking increases. Those that earn lots quickly do not get the same relative effect.</p> <p style="padding-left: 30px;">And it would be relatively straightforward to move into the Penguin model, if it isn't there already.</p> <h4 style="padding-left: 30px;">On Link Trust</h4> <p style="padding-left: 30px;">The "trust" of a link is also something of interest to Google. Quality is one thing (how much juice the link carries), but trust is entirely another thing. How is trust measured? In simple terms it is about good and bad neighborhoods again.</p> <p style="padding-left: 30px;">In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! The closer your site is to those documents the better the neighborhood. It’s a little like living on the "right" road.</p> <p style="padding-left: 30px;">If your link profile contains a good proportion of links from trusted sites then that will act as a "shield" from future updates and allow some slack for other links that are less trustworthy.</p> <h4 style="padding-left: 30px;">On Social Signals</h4> <p style="padding-left: 30px;">Many SEO pros believe that social signals will play a more significant role in the next iteration of Penguin.</p> <p style="padding-left: 30px;">While social authority, as it is becoming known, makes a lot of sense in some markets, it also has limitations. Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.</p> <p style="padding-left: 30px;">In principle it is possible though that social sharing and other signals may well be used in a small way to qualify link quality.</p> <h4 style="padding-left: 30px;">On Anchor Text</h4> <p style="padding-left: 30px;">Most SEO professionals will point to anchor text as the key telltale metric when it comes to identifying spammy link profiles. The first Penguin rollout would undoubtedly have used this data to begin drilling down into link quality.</p> <p style="padding-left: 30px;">I asked a few prominent SEO professionals their opinions on what the key indicator of spam was in researching this post and almost all pointed to anchor text.</p> <p style="padding-left: 30px;">“When I look for spam the first place I look is around exact match anchor text from websites with a DA (domain authority) of 30 or less," said Distilled’s John Doherty. "That’s where most of it is hiding.”</p> <p style="padding-left: 30px;">The key is the relationship between branded and non-branded anchor text. Any natural profile would be heavily led by branded (e.g., www.example.com/xxx.com) and "white noise" anchors (e.g., "click here", "website", etc).</p> <p style="padding-left: 30px;">The allowable percentage is tightening. A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year. The same is true of exact match anchor text ratios.</p> <p style="padding-left: 30px;">Expect this to tighten even more as Google’s understanding of what natural "looks like" improves.</p> <h4 style="padding-left: 30px;">Relevancy</h4> <p style="padding-left: 30px;">One area that will certainly be under the microscope as Google looks to improve its semantic understanding is relevancy. As it builds up a picture of relevant associations that data can be used to assign more weight to relevant links. Penguin will certainly be targeting links with no relevance in future.</p> <h4 style="padding-left: 30px;">Simon Penson's Takeaways</h4> <p style="padding-left: 30px;">No one is in a position to be able to accurately predict what the next coming will look like but what we can be certain of is that Google will turn the knife a little more making link building in its former sense a more risky tactic than ever. As numerous posts have pointed out in recent months it is now about earning those links by contributing and adding value via content.</p> <p style="padding-left: 30px;">If I was asked what my money was on, I would say we will see a tightening of what is an allowable level of spam still further, some attempt to begin measuring link authority by the neighborhood it comes from and any associated social signals that come with it. The rate at which links are earned too will come under more scrutiny and that means you should think about:</p> <ul> <ul> <li>Understanding your link profile in much great detail. Tools and data from companies such as Majestic, Ahrefs, CognitiveSEO, and others will become more necessary to mitigate risk.</li> <li>Where you link comes from not just what level of apparent "quality" it has. Link trust is now a key metric.</li> <li>Increasing the use of brand and "white noise" anchor text to remove obvious exact and phrase match anchor text problems.</li> <li>Looking for sites that receive a lot of social sharing relative to your niche and build those relationships.</li> <li>Running back link checks on the site you get links from to ensure their equity isn’t coming from bad neighborhoods as that could pass to you.</li> </ul> </ul> <h3>Google Penguin Update: A Case Study</h3> Glenn Gabe from Search Engine Land provided case study examples on "Racing Penguin: How to Attack Unnatural Links Before Penguin Hits". His <a href="http://searchenginewatch.com/article/2260344/Racing-Penguin-How-to-Attack- · http://bit.ly/14ZOHMh
    As our post yesterday indicated, we are not the only online outlet looking towards the next <strong>Google Penguin update</strong>. Recently, Search Engine Land published some great information concerning the next <a href="http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare">Google Penguin update</a> and suggestions on how to best prepare for it. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Google-Penguin-Update-2013.jpg"><img class="alignright size-medium wp-image-3058" alt="Google Penguin Update" src="http://www.mojocreator.com/wp-content/uploads/Google-Penguin-Update-2013-199x300.jpg" width="199" height="300" /></a>Google Penguin Update: Brief History</h2> The initial Penguin release in April of 2012 caught many in the SEO industry completely off guard. The first <a href="http://www.mojocreator.com/seo/google-algorithm-updates-panda-and-penguin-part-2">Google Penguin update</a> successful targeted those website with a large number of "unnatural" backlinks. This change decimated many established websites with a long history of ranking at the top of search results. Especially with the recent warning from Google web spam ninja Matt Cutts, SEO professionals are moving to ensure they are better prepared this time around. <h3>Simon Penson Offers Advice for Dealing with the Next Google Penguin Update</h3> Check out some excerpts from Simon Penson's advice for being prepared for the next <em>Google Penguin update</em>: <p style="padding-left: 30px;">"We also know that months of manual resubmissions and disavows have helped the Silicon Valley giant collect an unprecedented amount of data about the "bad neighborhoods" of links that had powered rankings until very recently, for thousands of high profile sites....All the signs therefore point towards something much more intelligent and all encompassing.</p> <p style="padding-left: 30px;">The question is how can you profile your links and understand the probability of being impacted as a result when Penguin hits within the next few weeks or months?</p> <h4 style="padding-left: 30px;">Simon Penson on The Link Graph – Bad Neighborhoods</h4> <p style="padding-left: 30px;">Google knows a lot about what bad links look like now. They know where a lot of them live and they also understand their DNA. And once they start looking it becomes pretty easy to spot the links muddying the waters.</p> <p style="padding-left: 30px;">Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that have, over time, built up enough to go around.</p> <p style="padding-left: 30px;">This means that almost all sites that use "manipulative" authority to rank higher will be getting it from an area or areas of the link graph associated with other sites doing the same. PageRank isn't limitless.</p> <p style="padding-left: 30px;">These "bad neighborhoods" can be "extracted" by Google, analyzed and dumped relatively easily. They won’t disappear, but Google will devalue them and remove them from the PageRank picture, rendering them useless.</p> <h4 style="padding-left: 30px;">On Link Velocity</h4> <p style="padding-left: 30px;">Another area of interest at present is the rate at which sites acquire links. In recent months there definitely has been a noticeable change in how new links are being treated. While this is very much theory my view is that Google have become very good now at spotting link velocity "spikes" and anything out of the ordinary is immediately devalued.</p> <p style="padding-left: 30px;">Whether this is indefinitely or limited by time (in the same way "sandbox" works) I am not sure but there are definite correlations between sites that earn links consistently and good ranking increases. Those that earn lots quickly do not get the same relative effect.</p> <p style="padding-left: 30px;">And it would be relatively straightforward to move into the Penguin model, if it isn't there already.</p> <h4 style="padding-left: 30px;">On Link Trust</h4> <p style="padding-left: 30px;">The "trust" of a link is also something of interest to Google. Quality is one thing (how much juice the link carries), but trust is entirely another thing. How is trust measured? In simple terms it is about good and bad neighborhoods again.</p> <p style="padding-left: 30px;">In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! The closer your site is to those documents the better the neighborhood. It’s a little like living on the "right" road.</p> <p style="padding-left: 30px;">If your link profile contains a good proportion of links from trusted sites then that will act as a "shield" from future updates and allow some slack for other links that are less trustworthy.</p> <h4 style="padding-left: 30px;">On Social Signals</h4> <p style="padding-left: 30px;">Many SEO pros believe that social signals will play a more significant role in the next iteration of Penguin.</p> <p style="padding-left: 30px;">While social authority, as it is becoming known, makes a lot of sense in some markets, it also has limitations. Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.</p> <p style="padding-left: 30px;">In principle it is possible though that social sharing and other signals may well be used in a small way to qualify link quality.</p> <h4 style="padding-left: 30px;">On Anchor Text</h4> <p style="padding-left: 30px;">Most SEO professionals will point to anchor text as the key telltale metric when it comes to identifying spammy link profiles. The first Penguin rollout would undoubtedly have used this data to begin drilling down into link quality.</p> <p style="padding-left: 30px;">I asked a few prominent SEO professionals their opinions on what the key indicator of spam was in researching this post and almost all pointed to anchor text.</p> <p style="padding-left: 30px;">“When I look for spam the first place I look is around exact match anchor text from websites with a DA (domain authority) of 30 or less," said Distilled’s John Doherty. "That’s where most of it is hiding.”</p> <p style="padding-left: 30px;">The key is the relationship between branded and non-branded anchor text. Any natural profile would be heavily led by branded (e.g., www.example.com/xxx.com) and "white noise" anchors (e.g., "click here", "website", etc).</p> <p style="padding-left: 30px;">The allowable percentage is tightening. A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year. The same is true of exact match anchor text ratios.</p> <p style="padding-left: 30px;">Expect this to tighten even more as Google’s understanding of what natural "looks like" improves.</p> <h4 style="padding-left: 30px;">Relevancy</h4> <p style="padding-left: 30px;">One area that will certainly be under the microscope as Google looks to improve its semantic understanding is relevancy. As it builds up a picture of relevant associations that data can be used to assign more weight to relevant links. Penguin will certainly be targeting links with no relevance in future.</p> <h4 style="padding-left: 30px;">Simon Penson's Takeaways</h4> <p style="padding-left: 30px;">No one is in a position to be able to accurately predict what the next coming will look like but what we can be certain of is that Google will turn the knife a little more making link building in its former sense a more risky tactic than ever. As numerous posts have pointed out in recent months it is now about earning those links by contributing and adding value via content.</p> <p style="padding-left: 30px;">If I was asked what my money was on, I would say we will see a tightening of what is an allowable level of spam still further, some attempt to begin measuring link authority by the neighborhood it comes from and any associated social signals that come with it. The rate at which links are earned too will come under more scrutiny and that means you should think about:</p> <ul> <ul> <li>Understanding your link profile in much great detail. Tools and data from companies such as Majestic, Ahrefs, CognitiveSEO, and others will become more necessary to mitigate risk.</li> <li>Where you link comes from not just what level of apparent "quality" it has. Link trust is now a key metric.</li> <li>Increasing the use of brand and "white noise" anchor text to remove obvious exact and phrase match anchor text problems.</li> <li>Looking for sites that receive a lot of social sharing relative to your niche and build those relationships.</li> <li>Running back link checks on the site you get links from to ensure their equity isn’t coming from bad neighborhoods as that could pass to you.</li> </ul> </ul> <h3>Google Penguin Update: A Case Study</h3> Glenn Gabe from Search Engine Land provided case study examples on "Racing Penguin: How to Attack Unnatural Links Before Penguin Hits". His <a href="http://searchenginewatch.com/article/2260344/Racing-Penguin-How-to-Attack- · http://bit.ly/14ZOHMh
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    how to pick up girls is easy to learn, get the lessons from the master. He really is the best at what he teaches · http://bit.ly/10TKlQb
    how to pick up girls is easy to learn, get the lessons from the master. He really is the best at what he teaches · http://bit.ly/10TKlQb
    a month and 12 days ago
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    You will find been a whole lot of chatter about a modern <strong>Google update</strong> to the look for algorithm ensuing in a adjust in rankings.В MozCast has described increased than regular turbulence in the Google algorithm for the closing 7 days of March.В В This alongside with a variation in look for motor benefits has designed excitement debating a <span style="text-decoration: underline">Google update</span> throughout many look for motor optimization internet sites for the duration of the starting of April 2013. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Google-Update-for-2013.jpg"><img class="alignright size-medium wp-image-3040" alt="Google Update" src="http://www.mojocreator.com/wp-content/uploads/Google-Update-for-2013-300x261.jpg" width="300" height="261"></a>Google Update Dialogue</h2> The on the web Google update dialogue has been characterised by the people at webmasterworld.com discussion board complaining of unstable Google Rankings.В Unfortunately, their knowledge as a result considerably would seem to be inconclusive. Even so, this does not indicate they are incorrect with regards to a <em>Google update</em> on the way. The Google Panda update has been refreshed on a virtually regular monthly foundation, with the most modern variation twenty five, thought to be in Mid March. Google is no more time confirming Panda updates due to the fact В they are entirely built-in into the standard Google indexes and no more time a guide approach.В At this position, the Panda update is only impacting a modest variety (considerably less than one%) of English languageВ quires. <h3>Google Update: Penguin</h3> The other feared Google update animal - Penguin - would seem to be thanks for an visual appeal before long. Soon after its introduction in Spring 2012, the Penguin update filter has not operate considering that Oct of very last calendar year. Google's Matt Cutts introduced very last thirty day period at SMX West that his world wide web spam staff was occupied doing work on the following era of Penguin. He would not say when, but analysts seem to be to concur the following Google update will be quicker relatively than later on. В He exclusively explained there will be a sizeable adjust to the way Penguin performs, and it would be massive information in Search engine optimisation sector for В 2013. · http://bit.ly/Z8CroN
    You will find been a whole lot of chatter about a modern <strong>Google update</strong> to the look for algorithm ensuing in a adjust in rankings.В MozCast has described increased than regular turbulence in the Google algorithm for the closing 7 days of March.В В This alongside with a variation in look for motor benefits has designed excitement debating a <span style="text-decoration: underline">Google update</span> throughout many look for motor optimization internet sites for the duration of the starting of April 2013. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Google-Update-for-2013.jpg"><img class="alignright size-medium wp-image-3040" alt="Google Update" src="http://www.mojocreator.com/wp-content/uploads/Google-Update-for-2013-300x261.jpg" width="300" height="261"></a>Google Update Dialogue</h2> The on the web Google update dialogue has been characterised by the people at webmasterworld.com discussion board complaining of unstable Google Rankings.В Unfortunately, their knowledge as a result considerably would seem to be inconclusive. Even so, this does not indicate they are incorrect with regards to a <em>Google update</em> on the way. The Google Panda update has been refreshed on a virtually regular monthly foundation, with the most modern variation twenty five, thought to be in Mid March. Google is no more time confirming Panda updates due to the fact В they are entirely built-in into the standard Google indexes and no more time a guide approach.В At this position, the Panda update is only impacting a modest variety (considerably less than one%) of English languageВ quires. <h3>Google Update: Penguin</h3> The other feared Google update animal - Penguin - would seem to be thanks for an visual appeal before long. Soon after its introduction in Spring 2012, the Penguin update filter has not operate considering that Oct of very last calendar year. Google's Matt Cutts introduced very last thirty day period at SMX West that his world wide web spam staff was occupied doing work on the following era of Penguin. He would not say when, but analysts seem to be to concur the following Google update will be quicker relatively than later on. В He exclusively explained there will be a sizeable adjust to the way Penguin performs, and it would be massive information in Search engine optimisation sector for В 2013. · http://bit.ly/Z8CroN
    a month and 12 days ago
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    Google Fiber is the lookup motor provider's fiber-optic community that is acknowledged for supplying extremely-quick house Web services. Initial examined in Kansas Metropolis in 2012, Google Fiber now appears to be on its way to Austin, Texas. The Gigabit services provided via Google is able of achieving speeds 100x quicker than most cable-modem connections. Google Fiber Announcement Austin Excitement about the growth to Austin started when Google Fiber’s information web site briefly flashed a concept more than the weekend studying: “Google Fiber’s Subsequent Quit: Austin, Texas.” Google might have inadvertently managed to scoop its personal announcement, simply because the concept was rapidly eliminated. The official announcement is anticipated to arrive as component of a joint push convention with Google and the Metropolis of Austin that is scheduled for Tuesday at eleven:00 am CST. Google Fiber: Get Prepared to Wait around The prospect of quicker connections has numerous in Austin thrilled, but the real roll out of solutions is anticipated to consider some time. Nearby Austin information website KXAN.com explained the procedure of Google Fiber's arrival in Kansas Metropolis this way: "...the preliminary pleasure of the announcement will give way to what may really feel like a "deafening silence." And then Google will steadily start wiring a community or two at a time for the solutions. An on-line video clip from Google posted on YouTube confirmed the current rollout procedure in Kansas City's metro locations. The manufacturing experienced the really feel of a grassroots marketing campaign rally exactly where smiling property owners waved and place up indicators community by community. Of program Austin's 800,000 citizens tends to make for scores of neighborhoods. In Kansas Metropolis, it took Google 6 months of consultations, then 8 much more months of scoping out the city region. Only then did it announce a checklist of one hundred eighty neighborhoods, or "fiberhoods," and approve the then experimental 1 gigabit services." Because of to the huge infrastructure needed, thrilled Austin citizens may be in for an prolonged wait around prior to Google Fiber Gigabit services gets to be a actuality. · http://bit.ly/12FOs56
    Google Fiber is the lookup motor provider's fiber-optic community that is acknowledged for supplying extremely-quick house Web services. Initial examined in Kansas Metropolis in 2012, Google Fiber now appears to be on its way to Austin, Texas. The Gigabit services provided via Google is able of achieving speeds 100x quicker than most cable-modem connections. Google Fiber Announcement Austin Excitement about the growth to Austin started when Google Fiber’s information web site briefly flashed a concept more than the weekend studying: “Google Fiber’s Subsequent Quit: Austin, Texas.” Google might have inadvertently managed to scoop its personal announcement, simply because the concept was rapidly eliminated. The official announcement is anticipated to arrive as component of a joint push convention with Google and the Metropolis of Austin that is scheduled for Tuesday at eleven:00 am CST. Google Fiber: Get Prepared to Wait around The prospect of quicker connections has numerous in Austin thrilled, but the real roll out of solutions is anticipated to consider some time. Nearby Austin information website KXAN.com explained the procedure of Google Fiber's arrival in Kansas Metropolis this way: "...the preliminary pleasure of the announcement will give way to what may really feel like a "deafening silence." And then Google will steadily start wiring a community or two at a time for the solutions. An on-line video clip from Google posted on YouTube confirmed the current rollout procedure in Kansas City's metro locations. The manufacturing experienced the really feel of a grassroots marketing campaign rally exactly where smiling property owners waved and place up indicators community by community. Of program Austin's 800,000 citizens tends to make for scores of neighborhoods. In Kansas Metropolis, it took Google 6 months of consultations, then 8 much more months of scoping out the city region. Only then did it announce a checklist of one hundred eighty neighborhoods, or "fiberhoods," and approve the then experimental 1 gigabit services." Because of to the huge infrastructure needed, thrilled Austin citizens may be in for an prolonged wait around prior to Google Fiber Gigabit services gets to be a actuality. · http://bit.ly/12FOs56
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