Google Analytics 4 presents significant advancements compared to its predecessor, Universal Analytics. It was advanced around machine learning, user privacy, audience strategy, and changes coming to the digital industry (deprecation of 3rd party cookies and browser updates around privacy).
Die Tech-Konzerne werden am Aktienmarkt immer mehr nach dem Erfolg bei Künstlicher Intelligenz und Cloud-Diensten bewertet. Das zeigt sich derzeit an Microsoft und Alphabet, die ihre neuesten Zahlen vorgelegt haben.
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