define a topic, assemble a team (invite friends, classmates, colleagues, coworkers. If you don't have a team we'll create one for you), collaborate in real time (discuss, write, chat, create and share as a group in a dedicated workspace) real time collab
The dialogue is going on with or without you. You know what they re talking about your business? Being attentive to what is conversation in social media online, and above all participate in this dialogue means to protect the reputation of their brand and find business opportunities. So what are you waiting for?