on Half-Life einmal etwas genauer eingehen. Zunächst möchte ich ansprechen, was das Protokoll alles ermöglicht. Dann werden wir uns mit einigen konkreten Beispielen (PHP-Serverabfrage, etc.) beschäftigen.
With this Web page, we are opening some aspects of hakia R&D to the view of our users. We undertook highly specific research tasks solely dedicated to the advancement of the core-competency in Web search. The main challenge is to make science work in a co
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
S. Panda, S. Mishra, and S. Mishra. International Journal of Computer Science, Engineering and Information Technology (IJCSEIT), 6 (2):
01-09(April 2016)
J. Jung. Information Sciences, 180 (17):
3248 - 3257(2010)Including Special Section on Virtual Agent and Organization Modeling: Theory and Applications.
K. Cheung, H. Frost, M. Marshall, E. Prud'hommeaux, M. Samwald, J. Zhao, and A. Paschke. BMC Bioinformatics, (2009)"We have explored a tool called "FeDeRate", which enables a global SPARQL query to be decomposed into subqueries against the remote databases offering either SPARQL or SQL query interfaces.".
T. Eiter, C. Lutz, M. Ortiz, and M. Simkus.. Proceedings of the 21st International Joint Conference on Artificial Intelligence. AAAI Press/IJCAI, 2009., (July 2009)