on Half-Life einmal etwas genauer eingehen. Zunächst möchte ich ansprechen, was das Protokoll alles ermöglicht. Dann werden wir uns mit einigen konkreten Beispielen (PHP-Serverabfrage, etc.) beschäftigen.
With this Web page, we are opening some aspects of hakia R&D to the view of our users. We undertook highly specific research tasks solely dedicated to the advancement of the core-competency in Web search. The main challenge is to make science work in a co
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.
A. Alashqur, S. Su, and H. Lam. VLDB '89: International Conference on Very Large Databases, page 433--442. San Francisco, CA, USA, Morgan Kaufmann Publishers Inc., (1989)
J. Cugini. Information Doors -- Where Information Search and Hypertext Link workshop (held in conjunction with the ACM Hypertext and Digital Libraries conferences)., San Antonio, Texas, (2000)
L. Zhang, Q. Liu, J. Zhang, H. Wang, Y. Pan, and Y. Yu. Proceedings of the 6th International Semantic Web Conference and 2nd Asian Semantic Web Conference (ISWC/ASWC2007), Busan, South Korea, volume 4825 of LNCS, page 645--658. Berlin, Heidelberg, Springer Verlag, (November 2007)
W. Jin, and R. Srihari. ICDMW '06: Proceedings of the Sixth IEEE International Conference on Data Mining - Workshops, page 448--452. Washington, DC, USA, IEEE Computer Society, (2006)
H. Wang, K. Zhang, Q. Liu, D. Tran, and Y. Yu. Proceedings of the 5th European Semantic Web Conference, Berlin, Heidelberg, Springer Verlag, (June 2008)
D. Jannach. Intelligent Techniques and Tools for Novel System Architectures, volume 109 of Studies in Computational Intelligence, Springer, Berlin / Heidelberg, (2008)
J. Hu, G. Wang, F. Lochovsky, J. tao Sun, and Z. Chen. WWW '09: Proceedings of the 18th international conference on World wide web, page 471--480. New York, NY, USA, ACM, (2009)