HT2 Labs announces a 3-part Open Learning Experience (OLX) exploring how to use data to create engaging learning experiences that boost retention and help drive ROI.
Today we talk about Strategic Value. Strategic value includes great benefits like better decision making, data exploration & discovery, user empowerment, and visually integrating disparate information. These benefits are very real to an organization but often difficult to quantify; these are sometimes referred to as "soft ROI" benefits.
Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
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