Google treibt seine Pläne für das "Fernsehen der nächsten Generation" weiter voran. In den USA zeigen die Sender der Plattform allerdings die kalte Schulter, und die Set-Top-Boxen verkaufen sich schlecht.
In May, Google announced a new Internet TV product called Google TV. As we noted at the time, the most interesting aspect of the announcement was the developer ecosystem that Google is introducing to television. Google TV will not just allow you to view television programs and online video content, it'll also give you access to Internet TV applications built using Google's mobile operating system Android. Google is positioning itself as an Internet TV platform, despite not offering a hardware component like Apple TV and Microsoft Mediaroom. Instead, Google has partnered with electronics giant Sony on the hardware side. Google TV launches in the fall inside a new line of Sony TVs, so let's look at what we can expect to see.
Say you're watching TV and an ad for Chevy's Silverado pickup catches your eye. Come this fall, viewers using Google's new interactive television technology will be able to type the object of their desire into an onscreen search box and launch a YouTube GOOG video or surf over to Chevy's (FIATY) website. Advertisers foresee a new medium to get their message to consumers. "Google is going to revolutionize the way we use media," says Shattuck Groome, president of New York ad agency Gotham Direct Interactive, which buys TV ads for brands that include M&M's candy and Zappos.com (AMZN). "It's the future of advertising."